Data, conversions, optimization. These are words that are commonplace in any conversation surrounding ecommerce development and how we develop and execute digital marketing campaigns.
On data, ecommerce uses it as both fuel and fire; data generates insights for effective ecommerce strategies, and data-collection is a superpower of the platform. And conversions are the single-most concrete benefit they bring you in business.
Those said, it’s hard to argue against the fact of permanence for ecommerce. It’s a need for today’s businesses, and it’s one that will remain for years to come – regardless of its advantages and disadvantages.