Most companies only focus on the production
and NOT the strategy
We found a glitch in the trend
With 75% and 54% of corporations and MSMEs worldwide choosing to outsource their content marketing efforts, you would think more businesses would see growth. Not exactly.
Why?
More than half of content consumption online comes from organic search.
But only 6% of content marketers are supplying this content demand.
The remaining 94% are still stuck on social media distribution.
See the disconnect?
Content marketing shouldn’t just be concerned with social media. There’s a goldmine of opportunities waiting for you on Search.