Landscape
- Industry
- Competitor
- Website Performance
- Trends and Forecasts
Brands fueled by powerful content
We help big brands create content that both search engines and customers look for.
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“Propelrr has been Wing's Digital Marketing Partner since and has helped bring the much needed analytical angle to our Digital Marketing efforts. We have been happy with the quality of the inputs we receive from the qualified team of statisticians and Digital Marketing experts from Propelrr. The conceptually sound Digital Direct Marketing approach of Propelrr has not only helped us improve the efficiency of our customer acquisition efforts, but also has helped us hone our creative team's efforts at coming up with creatives that actually work through the Test & Control approach that Propelrr follows.”
Manu Rajan
Chief Executive Officer
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Propelrr provides an excellent service on all aspects of digital marketing and is, by far, one of the leaders in their space. Our time working with Propelrr has provided us with timely and reliable insights on everything from SEO architecture and Google PPC implementation to content, social, and email marketing.
Christopher Franks
Co-Founder
Tried and tested content marketing services
In a landscape where brands continuously churn out content in hopes of ranking high on search, we use fool-proof strategies that won’t keep you guessing.
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Content Strategy
Identify gaps to outrank competitors with a strategy tailor-fit for your site, search, and social media.
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Content Creation
Reel in customers and conversions with engaging content such as blog posts, 10X content, and infographics.
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Copywriting
Captivate your audience with compelling copies that combine conversational wit and copywriting frameworks.
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Content Promotion and Digital PR
Maximize your content visibility across digital channels through comprehensive market research and proven marketing techniques.
Content marketing services search engines and people love
Our home run for your content is geared towards first page rankings and conversion-led relevance.
These include the following types of content that are deep, compelling, and data-driven.
- Blog posts
- Social media posts
- Video posts
- Infographics
- E-guides
- Podcasts
- Landing pages
- Newsletter
- User-generated Content
- Case studies
- White papers
- Guest posts
Why does your business need content marketing?
Content marketing is a $600 billion industry due to the massive increase in digital consumption globally. It’s also led search engines and algorithms to become smarter in sifting quality content and trash with the rise of AI and short-form videos.
The practice is no longer a tactic but a norm with roughly 4.5 billion people online who consume content first before becoming a lead.
However, because of the overwhelming content available to us, it’s easy for your brand to drown in the noise online, especially without a content marketing strategy.
What’s in it for your business?
Anyone can create content. Not everyone can drive results with it.
Initially, content marketing is meant to establish your presence and authoritativeness in the digital space. Search engines that crawl your content will likely place your brand on top searches which means more website visitors.
In essence, 80% of people on search trust a brand with reliable content like a blog. Consequently, content that has purpose can give you up to 74% lead generation increase and impact your sales by up to 24%. The best part? It’s cost-effective! The average monthly cost for doing content marketing is $1,000 – that’s 62% cheaper than doing ads!
Imagine, what you can do with more budget.
Content marketing that throws guesswork out the window
Our approach delivers more than $30,000,000 in traffic value year on year. Our keyword research, the voice of customer, and share of voice audit can vouch for that.
Understanding your industry and competitor landscape, we determine the content relevant to your audience’s interest. From there we align it to your business KPIs to ensure we craft content with a purpose.
Creative ingenuity isn’t enough. You need a data-driven and scalable approach to content marketing that drives results.
Got questions for us?
Let’s answer them all!
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1. What is the primary goal of content marketing?
It works by offering your readers useful material that helps build brand relevance, boosts authority on search, and ultimately leads to conversion.
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2. Why should I hire a content marketing agency?
Content marketing is much more complex than you think. Before you even produce content you need a thorough understanding of your market and competitor landscape on top of your audience research to establish relevancy.
You then narrow down opportunities and strategies anchored on keyword opportunities, search volume, and topic relevance. After production you’ll need to track and optimize performance over time to determine if the content is working for you.
Don’t bother yourself with the work and hire a content marketing company instead.
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3. What does content marketing do?
If you consistently address customer needs through helpful content, search engines and even people can rank your website higher on the search engines results page (SERP) based on Google’s E-E-A-T criteria (Experience, Expertise, Authoritativeness, and Trustworthiness).
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4. What are content marketing examples?
These include but are not limited to articles, videos, interactive media, and infographics – basically any form of content that engages your audience and leads them to a conversion.
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5. Are content marketing companies in demand?
Yes, they are. These companies are sought-after by countless brands because they can help build awareness, engage audiences, and drive profitable actions through valuable content.
In fact, 90% of marketers worldwide have included content creation as a critical part of their marketing strategies. (Forbes, 2024)
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6. How to choose a content marketing company?
Choosing the right agency is critical in creating relevant content since they have the expertise to delve deep into what your audiences need or want.
To ensure you’re working the right one, review their:- Portfolio – Review their past work to see if their style and quality align with your brand voice.
- Client Testimonials and Reviews – Look for feedback from previous clients to gauge their reliability and effectiveness.
- Pricing Structure – Ensure their pricing fits your budget without compromising on the quality of services.
- Range of Service – Check if they offer a comprehensive suite of services that meet your content marketing needs.
- Methods and Frameworks – Understand their approach to content marketing, including their strategies for research, planning, creation, and optimization.
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7. Why should I choose Propelrr?
Unlike other companies that just focus on production, Propelrr is always on the lookout for high-value ranking opportunities to integrate into your strategy. Our expertise in different digital marketing disciplines such as SEO, UX design, and even conversion optimization provide you a full suite approach to produce relevant content that leads customers to profitable action.
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8. Why should I choose Propelrr?
Of course! Take your pick on how you want to collaborate with us:
Content marketing still fails because of the following
- Content published does not match the business intent and audience interest.
- SEO is not prioritized in the content ideation to production process.
- Interlinking is not structured among the content.
- Content optimization is not practiced because of a one-and-done mindset.
- Content production stops at publication. Promotion is often overlooked.
Holistic and results-driven content marketing company
We’re not a content factory. Our strategy relies on customer-centric insights and the latest updates in the search landscape to discover content your audience wished they found out sooner.
On top of this, we don’t stop the work once the content gets published. We help you understand it’s impact to your bottomline and pivot optimizations
Our Content Marketing in Action
Opportunity
- Full SEO Audit (4 Levers)
- Organic Keyword Traffic Potential and Value
- Search Intent
- Customer pain points and queries
- Local SEO presences
Strategy & Key initiatives
- Keyword research
- Address tech SEO debt
- On-page SEO best practices
- Expand with content production and optimization
- Build authority through contextual link building
4-Step Ideation Process
- Research
- Refinement
- Evaluation
- Development
Content that brings in value
- Topical Content Ideas and Direction
- 10X Content Ideas and Direction
Promotion that amplifies
- Authority Building
- Digital PR
- Newsletter
- Content Repurposing
- Sponsored Content
Propelrr HQ
Philippines
3F DMCI Homes Corporate Center1321 A. Apolinario St., Makati City
1233 Metro Manila, Philippines
For Service Inquiries
hello@propelrr.comFor Careers
careers@propelrr.comGive us a ring
PH: +632 7 978 0883Connect with us
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