Why does your business need content marketing?

Content marketing is a $600 billion industry due to the massive increase in digital consumption globally. It’s also led search engines and algorithms to become smarter in sifting quality content and trash with the rise of AI and short-form videos.

The practice is no longer a tactic but a norm with roughly 4.5 billion people online who consume content first before becoming a lead.

However, because of the overwhelming content available to us, it’s easy for your brand to drown in the noise online, especially without a content marketing strategy.

What’s in it for your business?

Anyone can create content. Not everyone can drive results with it.

Initially, content marketing is meant to establish your presence and authoritativeness in the digital space. Search engines that crawl your content will likely place your brand on top searches which means more website visitors.

In essence, 80% of people on search trust a brand with reliable content like a blog.

Consequently, content that has purpose can give you up to 74% lead generation increase and impact your sales by up to 24%.

The best part? It’s cost-effective! The average monthly cost for doing content marketing is $1,000 – that’s 62% cheaper than doing ads!

Imagine, what you can do with more budget.

Content marketing that throws guesswork out the window

Our approach delivers more than $30,000,000 in traffic value year on year. Our keyword research, the voice of customer, and share of voice audit can vouch for that.

Understanding your industry and competitor landscape, we determine the content relevant to your audience’s interest. From there we align it to your business KPIs to ensure we craft content with a purpose.

Creative ingenuity isn’t enough. You need a data-driven and scalable approach to content marketing that drives results.

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Our Content Marketing in Action

Landscape

Industry
Competitor
Trends and Forecasts

Opportunity

Organic Keyword Traffic Potential and Value
Search Intent
Content Gap
Customer pain points

Strategy & Key initiatives

Competitors and Industry Review
Keyword research
Content Audit
Content Gap & Analysis
Content Calendar

4-Step Ideation Process

Research
Refinement
Evaluation
Development

Content that brings in value

Topical Content Ideas and Direction
10X Content Ideas and Direction

Promotion that amplifies

Authority Building
Digital PR
Newsletter
Content Repurposing
Sponsored Content

Content Strategy

Competitors and Industry Review
Keyword Research
Content Audit
Content Gap & Analysis
Content Calendar

Content Creation

Content Ideation
Content Production
Quality Assurance
10X Content

Copywriting

SEO Copywriting
Voice of Customer Research
Website Copywriting
Heuristic Review & Analysis
Social Media & Ad Copywriting
Copy Testing

Content Promotion

Authority Building
Digital PR
Newsletter
Social Media Content Promotion
Paid Media Channel Promotion

Tried and tested content marketing services

In a landscape where brands continuously churn out content in hopes of ranking high on search, we use fool-proof strategies that won’t keep you guessing.

Click on the services below to get full coverage of each offering.

Propelrr has tried and tested content marketing services

Content Strategy

Identify gaps to outrank competitors with a strategy tailor-fit for your site, search, and social media.
Content Creation

Reel in customers and conversions with engaging content such as blog posts, 10x content, and infographics.
Copywriting

Captivate your audience with compelling copies that combine conversational wit and copywriting frameworks.
Content Promotion and Digital PR

Maximize your content visibility across digital channels through comprehensive market research and proven marketing techniques.

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Content marketing services search engines and people love

Our home run for your content is geared towards first page rankings and conversion-led relevance.

These include the following types of content that are deep, compelling, and data-driven.

Blog posts
Social media posts
Video posts
Infographics
E-guides
Podcasts
Landing pages
Newsletter
User-generated Content
Case studies
White papers
Guest posts

Content marketing still fails because of the following

Content published does not match the business intent and audience interest.
SEO is not prioritized in the content ideation to production process.
Interlinking is not structured among the content.
Content optimization is not practiced because of a one-and-done mindset.
Content production stops at publication. Promotion is often overlooked.

Holistic and results-driven content marketing company

We’re not a content factory. Our strategy relies on customer-centric insights and the latest updates in the search landscape to discover content your audience wished they found out sooner.

On top of this, we don’t stop the work once the content gets published. We help you understand it’s impact to your bottomline and pivot optimizations

LET’S TALK

Brands fueled by powerful content

We help big brands create content that both search
engines and customers look for.

Manu Rajan

Chief Executive Officer

“The conceptually sound Digital Direct Marketing approach of Propelrr has not only helped us improve the efficiency of our customer acquisition efforts, but also has helped us hone our creative team’s efforts at coming up with creatives that actually work through the Test & Control approach that Propelrr follows.”
Christopher Franks

Co-Founder

“Propelrr provides an excellent service on all aspects of digital marketing and is, by far, one of the leaders in their space. Our time working with Propelrr has provided us with timely and reliable insights into areas like content marketing. I would recommend this service to anyone looking to optimize their digital presence fully.”

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Choose content marketing services that drive digital differently^®

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Important Reminders: Please expect our team to contact you within 1 – 2 business days for updates regarding your inquiry. You can also reach us via email at hello@propelrr.com or contact us at: PH: +632 7 978 0883

Propelrr HQ

Philippines

3F DMCI Homes Corporate Center
1321 A. Apolinario St., Makati City
1233 Metro Manila, Philippines

For Service Inquiries

hello@propelrr.com

For Careers

careers@propelrr.com

Give us a ring

PH: +632 7 978 0883

Connect with us

Got questions for us?

Let’s answer them all!

1. How does content marketing work?

It works by offering your readers useful material that helps build brand relevance and authority that ultimately lead to conversions. It comes in different formats like articles, blogs, videos, or infographics. Basically, anything that engages your audiences and leads them to a conversion.
2. How important is content?

Think of it this way: If your website had no content, what would your customers read about you? Content marketing is important because it answers your audience’s questions and builds your relevance across all platforms on Search.
3. How is content marketing used?

It is used to create and distribute valuable, relevant, and consistent content. This content attracts and retains your target audience – key objectives that you should meet to ensure profit is sustained.
4. How do I measure content? Is there an ROI for this?

It can be quite a discussion, but here are metrics that marketers usually look into when measuring the success of their content marketing strategies:

Lead Quality
Sales
Organic Traffic
Onsite Engagement
Social Media ROI
SERP Performance based on SEO efforts
5. When will I see the results of content marketing?

Content marketing is a long game. This means that it takes around 6 to 12 months to see results that are just as durable and sustainable for long periods of time.
6. Why should I choose Propelrr?

Unlike other companies that just focus on production, Properlrr is always on the lookout for high-value ranking opportunities to integrate into your strategy. We test out and optimzie several ideas until we produce relevant content that leads customers to profitable action.
7. How does content marketing differ from SEO?

Search engine optimization (SEO) and content marketing are fundamentally different but work together to grow your bottomline. In that: content marketing bolsters SEO efforts, and vice versa.

To paint their difference, SEO focuses on improving the quantity and quality of your website traffic through the strategic use of search terms or ‘keywords’.

Content marketing, on the other hand, serves to attract your visitors, encourage them to become customers, and eventually, become loyal brand followers.
8. Are your services customizable?
Of course! Take your pick on how you want to collaborate with us:

Trusted Content Marketing Agency in the Philippines

Content Marketing
That Converts

Why does your business need content marketing?

What’s in it for your business?

Content marketing that throws guesswork out the window