Landscape
- Industry
- Competitor
- Trends and Forecasts
Content marketing is a $600 billion industry due to the massive increase in digital consumption globally. It’s also led search engines and algorithms to become smarter in sifting quality content and trash with the rise of AI and short-form videos.
The practice is no longer a tactic but a norm with roughly 4.5 billion people online who consume content first before becoming a lead.
However, because of the overwhelming content available to us, it’s easy for your brand to drown in the noise online, especially without a content marketing strategy.
Anyone can create content. Not everyone can drive results with it.
Initially, content marketing is meant to establish your presence and authoritativeness in the digital space. Search engines that crawl your content will likely place your brand on top searches which means more website visitors.
In essence, 80% of people on search trust a brand with reliable content like a blog.
Consequently, content that has purpose can give you up to 74% lead generation increase and impact your sales by up to 24%.
The best part? It’s cost-effective! The average monthly cost for doing content marketing is $1,000 – that’s 62% cheaper than doing ads!
Imagine, what you can do with more budget.
Our approach delivers more than $30,000,000 in traffic value year on year. Our keyword research, the voice of customer, and share of voice audit can vouch for that.
Understanding your industry and competitor landscape, we determine the content relevant to your audience’s interest. From there we align it to your business KPIs to ensure we craft content with a purpose.
Creative ingenuity isn’t enough. You need a data-driven and scalable approach to content marketing that drives results.
In a landscape where brands continuously churn out content in hopes of ranking high on search, we use fool-proof strategies that won’t keep you guessing.
Click on the services below to get full coverage of each offering.
Our home run for your content is geared towards first page rankings and conversion-led relevance.
These include the following types of content that are deep, compelling, and data-driven.
We’re not a content factory. Our strategy relies on customer-centric insights and the latest updates in the search landscape to discover content your audience wished they found out sooner.
On top of this, we don’t stop the work once the content gets published. We help you understand it’s impact to your bottomline and pivot optimizations
We help big brands create content that both search
engines and customers look for.
Philippines
3F DMCI Homes Corporate CenterFor Service Inquiries
hello@propelrr.comFor Careers
careers@propelrr.comGive us a ring
PH: +632 7 978 0883Connect with us
Let’s answer them all!
It works by offering your readers useful material that helps build brand relevance and authority that ultimately lead to conversions. It comes in different formats like articles, blogs, videos, or infographics. Basically, anything that engages your audiences and leads them to a conversion.
Think of it this way: If your website had no content, what would your customers read about you? Content marketing is important because it answers your audience’s questions and builds your relevance across all platforms on Search.
It is used to create and distribute valuable, relevant, and consistent content. This content attracts and retains your target audience – key objectives that you should meet to ensure profit is sustained.
It can be quite a discussion, but here are metrics that marketers usually look into when measuring the success of their content marketing strategies:
Lead Quality
Sales
Organic Traffic
Onsite Engagement
Social Media ROI
SERP Performance based on SEO efforts
Content marketing is a long game. This means that it takes around 6 to 12 months to see results that are just as durable and sustainable for long periods of time.
Unlike other companies that just focus on production, Properlrr is always on the lookout for high-value ranking opportunities to integrate into your strategy. We test out and optimzie several ideas until we produce relevant content that leads customers to profitable action.
Search engine optimization (SEO) and content marketing are fundamentally different but work together to grow your bottomline. In that: content marketing bolsters SEO efforts, and vice versa.
To paint their difference, SEO focuses on improving the quantity and quality of your website traffic through the strategic use of search terms or ‘keywords’.
Content marketing, on the other hand, serves to attract your visitors, encourage them to become customers, and eventually, become loyal brand followers.
Of course! Take your pick on how you want to collaborate with us: