On average, brand-agency engagement lasts five years. For us, it’s ten (and counting!) Our long-standing relationship with these brands is proof of the trust and impact we deliver.
“Propelr has greatly helped Palawan Pawnshop – Palawan Express Pera Padala in Digital Marketing since we first partnered with them in 2016 for the creation of a better website.
Since then, their expertise has helped us steadily increase our brand awareness online which is evident in our website’s increasing traffic and our social media account’s engagement. With them, we accomplished many exciting campaigns and have embarked on new marketing push that is way too far from what our brand was used to for the last decades.
They are like family and we are always thankful for the brilliance and efficiency!”
C
Coleen Mae Sitchon-Bundal
Advertising Division Head Marketing Department
“Happy 10th year anniversary! Super happy I met Gary way back in my previous work and that I had the chance to work with the team again. We’re always excited about new and fresh ideas that you bring to the table every time we’re doing our huddle and brainstorming. I really appreciate everyone in the team, and I’m looking forward to growing the Sanicare brand even more, and also SCPA’s online store with you. Cheers to more decades of continuous growth, learning, and more projects to execute! Fighting!”
Amid the online noise, building your community and getting conversions are harder than ever. We help you stand out from competitors through social media campaigns perfected through testing and experimentation.
Social media channels fit for your brand and audience
We recognize that not every channel is for you. In fact, handling more platforms can actually do you more harm than good.
Instead, we help find where your customers are most active so you can focus your social media efforts there. From here, we can then recommend what content and format best suits your audience’s needs and the social media channel, respectively.
We help you focus on the social media metrics that matter
How do you know if your social media marketing is working? There’s a lot to consider in answering this but you can measure success through the following metrics:
Brand Perception
Is your brand seen in a positive or negative light? Methods like social listening or voice of customer can help mine consumer insights on strengths and weaknesses your brand can improve on.
Follower Growth
We monitor the rate of your social media following vis-a-vis competitors to pivot campaign optimizations.
Response Rate
We assess how long it takes for you to respond to queries and messages since these directly impact the buyers’ journey.
Reach
We review the unique users who visit your social media profile and website (referral traffic) to determine how strong your brand presence is on the channel.
Engagement
Similar to reach, engagement can come in the form of likes, comments, and shares. This signals the rate of interaction between the brand and users as a means to establish how well prospects know you.
Demographics
We look into the characteristics of your followers and visitors to align your brand positioning to their needs – from age, gender, and location, to interests and buying behavior.
Why does your business need social media marketing?
Roughly 62.6% of the world's total population is on social media (5.07 billion people) – 86.75 million are active in the Philippines alone. Practically everyone is online now which means having a social media presence is a no-brainer for brand awareness.
Social media marketing also lets you generate website traffic through link clicks. Since the gap between people who access information on social media (5.05 billion) and search (5.35 billion) is closing, utilizing the channel increases visits via referral traffic.
Most importantly, social media marketing humanizes your brand, making it relatable to your audience. A business that resonates to the needs, pain points, and aspirations of its target market can easily influence purchase decisions, build an engaging community, and increase brand loyalty across platforms.
What’s in it for your business?
Fifty five percent of the purchasing power online comes from social media. What’s more – 69% of the buyers’ journey begins there too.
If you don’t invest in social media marketing you’re already missing more than half of your potential sales.
Don’t mistake having a social media page as the job done. There’s content calendaring, customer engagement, response management, community building, social listening, strategy, execution, A/B testing, ads, experimentation… and the list goes on.
That’s where an agency comes in to lighten the load so you can focus on business development.
Our award-winning approach sticks for the long run
Our sought-after expertise and approach in social media marketing have established us as a reliable agency for clients in fintech, real estate, banking, ecommerce, FMCG, and retail.
We know the makings of an authentic brand and how to drive profitable customer action. The strategies and executions we set prove this. Even global awarding bodies like The Netty Awards, The Asia-Pacific Stevie® Awards, and The Marketing Excellence Awards recognize our work for brands on social media.
Using social media gives your business more than just brand recognition and reach. It also greatly influences customer relationships, encourages users to promote your content, increases revenue, boosts brand presence, and improves overall business performance.
A social media marketing agency provides businesses with a strategic plan that’s backed up by landscape and competitor audits, trends, and consumer insight research.
They will make it their goal to reach the conversions you’re looking for through content creation, audience engagement, community building, influencer marketing, and robust analytics and reporting.
Yes, hiring a social media marketing agency is worth it.
They’ll take the weight off your shoulders and maximize your business’ social media presence by handling all aspects of content creation, ad campaigns, and analytics so that you can focus on other business matters.
Plus, they’re always on top of trends and platform updates. You can be assured that they’ll make it a goal to keep your brand up-to-date and relevant with the landscape today.
Choose an agency that aligns with your industry, communication and reporting style, culture and values, and budget. Read up on their previous client reviews and retention rate to get a general overview of how their social media marketing services work.
Our social media marketing in action
Landscape
Industry Benchmarks
Market Trends
Competitor Audit
Social Listening
Opportunity
Social Media Content Audit
Campaign Building
Content Gap
Content Planning & Production
Content Plan Process
Initiation
Ideation
Creation
Implementation
Evaluation
Experimentation
Propelrr HQ
Philippines
3F DMCI Homes Corporate Center 1321 A. Apolinario St., Makati City 1233 Metro Manila, Philippines
Social media marketing research is fundamental in creating a marketing strategy. Dive deep into its social listening best practices and examples with us today.
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