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Social Media Management & Marketing 7 min read
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Home Blog Social Media Management & MarketingExpert Design Ideas to Create a Shoppable Instagram Feed
Social Media Management & Marketing 7 min read
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Social Media Management & Marketing
Given the exponential growth social media usage the past year, you’ll notice a trend for shopping on social media platforms growing. This is a trend we know as social commerce and, among the social media platforms that accommodate this function, the prime of them is Instagram Shops.
It’s a fantastic application of social media management trends we’ve observed over the past years. Younger markets like Gen Zs and younger millennials use IG, and they use social media not just to connect with peers, but to shop from brands, as well.
Data-driven performance and creative strategy come together excellently on this fantastic platform function. Check out this essential list of tips to curating the best shopping experience for your online business.
There are so many ways to create better visual content for your social media. But for IG, you need to harmonize visual content strategy with conversion-focused marketing, especially if you plan on selling on the platform.
There are four places you can feature your assets on IG, with unique strategies to each one. Here’s your comprehensive list of ways to create the best IG shopping posts and optimize conversion rates online.
It’s important to manage a Feed with the right social media marketing techniques if you want to capture audience attention. That means knowing the basics for the best Instagram posts for all your followers’ Feeds. Check out these basic sizes and aspect ratios:
These numbers apply to both mobile and desktop viewing for IG users. But if you’re dealing with infographics for your online business, there are some simple ways to visualize your data without it looking too cluttered:
Of course, IG is known for its photography, so your product and lifestyle photos should follow that same vein. Here are some tips to creating effective visuals for your IG Shop and IG Feed:
Don’t be afraid to explore ways on how to repost Instagram posts on other marketing channels. Use product photos as an opportunity to maximize your social media to impact revenue in the most strategic manner.
The next IG Shop tip for incorporating informative visuals is to connect your Shop with your business’ product catalog on e-commerce platforms. If your company already has a preexisting one, then connect that to your IG account for a more integrated shopping experience.
You can easily set up your product catalog in a few simple steps, especially if it’s already online. Here’s how you can integrate your existing database from third-party e-commerce platforms like Shopify or BigCommerce:
If you don’t have a product catalog yet, then this is your sign to develop one up. Make sure you get the most expert advice for your creatives if you plan on selling your products successfully online.
Another way to feature your assets is to upload ephemeral content on your IG Stories. The Stories function lets you feature content that disappears after a 24-hour period, at the top of your Feed. It’s a great way to trigger the “fear of missing out” (or FOMO) and increase engagement among customers.
IG Live lets you livestream yourself on your Stories. On that same note, IG Live Shopping is a popular practice in the e-commerce world wherein you livestream yourself talking about your products as an ephemeral form of advertising.
Think of it as a personal Home Shopping Network for the new generation. It’s a way to directly connect with Gen Z and young millennial shoppers in real-time and increase sales almost immediately.
Here are a few tips to unlocking the benefits of IG Live Shopping:
By hosting these live events on an ephemeral platform like Stories, you’ll trigger your customers’ sense of FOMO and easily drive up engagement conversions in no time at all.
As the name suggests, IGTV allows you to upload longer video content for your customers to access at any time. It’s a great way to execute video marketing campaigns on this visually-driven platform.
Here are a few video production tips to drive up engagement and diversify your content creator strategies:
Instagram Shop is a great way to streamline your customers’ buying journey and combine visual storytelling with a conversion-focused strategy. Maximize your use of this visuals-forward platform with these key takeaways:
Want more ways to harmonize your creatives and data-driven strategy? Visit our Facebook, Twitter, or LinkedIn for more Instagram insights this year.
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