To be the leader in “glocal” digital innovations across existing and emerging marketing landscapes driven by creative genius, solid data, success-based performance, and superb conversational wit.


  • To deliver reliable, no-guesswork digital marketing strategies and executions focused on driving growth for brands and businesses.
  • To advocate experimentation-led marketing methodology resulting in game-changing ideas, smarter decisions, and unparalleled outcomes.

The Propel Principle

Our team is battle-tested and are globally trained practitioners of the craft —tech and digital marketing.

The Propel Principle is geared towards developing every Aviator (a member of Propelrr) to be globally competitive
—an expert and pilot in their field, bar none.

We are global citizens of the world. We are trained to propel forward with what we do.

We are boundless. We fly.

Propelrr ui element one

The Propelrr Culture

Value creation is in our ethos. Guided by our commitment to excellence, we
work tirelessly to not only meet client expectations — but surpass them.
Anything less is unacceptable.


    The Culture of Truth

    Conventional? Not us. We’ll boldly break molds, speak our minds, and challenge norms, even if it shakes up the industry. And we won’t be sorry.


    The Culture of Excellence

    To us, excellence is about pushing boundaries and redefining what’s possible. We’ll stop at nothing to get exceptional results.


    The Culture of Collaboration

    We don’t fly solo. Every decision made across all boards is always a “we” and never a “me.”


    The Culture of Effectiveness and Efficiency

    We create powerful ideas that aren’t just good on paper — but in their execution as well. There’s no wishful thinking here.

Our Founders

We believe that brand building and marketing automation carved on solid data, creative genius, and superb conversational wit is the perfect combination that seals victory.

Nowadays, non-linear marketing and individualization are at the forefront of strategic marketing communication initiatives. Tying together such multichannel campaigns with a carefully laid-out marketing framework is essential. This provides much-needed insights among decision-makers in validating investments for brand equity growth and revenue-based business initiatives. More importantly, it is Propelrr’s dedication to such advancements in digital marketing that makes up the fundamental essence behind its very own creation.

Francis Gary Viray

Francis Gary Viray

Mitchelle Viray

Mitchelle Viray


Apart from a leader's ability to integrate creativity and innovation, his dexterity in administrative, financial, and operational functions will drive sustainable growth and profit in any company. This is especially true in the fast-paced and competitive industry of digital marketing.

Over the years, I realized that leadership is learned from experience rather than a skill you are born with. It requires passion, effort, continuous learning, and the ability to handle challenges that come along the way. One of the major challenges I’ve faced as a leader so far is to convince each member to embrace their respective roles and remind them of the value of their work. And since Propelrr has established human resources as a family rather than just an asset, we successfully addressed this by providing avenues for them to recall their’ whys.’ Simply put, we make sure that our direction as a company is clearly defined and that our values are well established so that each member can identify how they can fit in the puzzle.

Our Story

As far as age goes, let’s say we’ve done digital differently for a while now.

Since our beginnings as Search Opt Media in 2008, we’ve established a strong reputation for ethical SEO, content marketing, and search engine marketing. We rebranded to “Propelrr” expanding our tech and digital marketing services to meet the growing demands of our clients, hailing from diverse industries such as financial technology, real estate, retail, FMCG, and more.

In 2018, we expanded our operations to the US market, working with Propelrr USA LLC, based in San Diego, California.

Our track record of satisfied clients reflects our unwavering commitment to delivering nothing but the best in digital marketing.

Propelrr ui element two

Awards and Recognition

All our hard work and dedication to excellence didn’t go unrecognized.

Join forces with a celebrated digital marketing agency in the Philippines.

Affiliations and Technology Partners

Meet our established partner brands who trust us to drive their digital strategies differently.

  • Affiliate Google Partner
  • Affiliate Google Analytics
  • Affiliate PMA
  • Affiliate HubSpot
  • Affiliate Adobe
  • Affiliate Amazon
  • Affiliate Buzzstream
  • Affiliate BuzzSumo
  • Affiliate Cognitive
  • Affiliate Drip
  • Affiliate Github
  • Affiliate Google
  • Affiliate Hootsuite
  • Affiliate Immap
  • Affiliate Keywordtool
  • Affiliate Mailchimp
  • Affiliate Meta
  • Affiliate ScreamingFrog
  • Affiliate Supermetrics
Propelrr ui element three

As Seen On

Our projects go beyond the confines of our website. Check out the other places where you can find us.

  • Seen On Adweek
  • Seen On ahrefs
  • Seen On ANC
  • Seen On b2c
  • Seen On blogherald
  • Seen On CMI
  • Seen On E27
  • Seen On Hackernoon
  • Seen On Kikolani
  • Seen On ManilaBulletin
  • Seen On MOZ
  • Seen On Ragans
  • Seen On Rappler
  • Seen On Sej
  • Seen On Semrush
  • Seen On SiteProNews
  • Seen On SmartInsights
  • Seen On SocialBarrel
  • Seen On SocialMediatoday
  • Seen On SocialTimes
  • Seen On Startupchile
  • Seen On TechnAsia
  • Seen On Tweakyourbiz
  • Seen On Vistage
  • Seen On WebsiteMagazine
  • Seen On YahooNews

Got a Project in Mind?

Time to get in touch

Let’s Talk

You can also contact us at: +632 7 978 0883
Contact Propelrr for your digital marketing and web design and development needs
Let’s Talk