To be the leader in "glocal" digital innovations across existing and emerging marketing communication channels driven by creative genius, solid data, success-based performance, and superb conversational wit.


To deliver excellent digital marketing strategies and tactics focused on conversion and revenue increase for our partner brands and clients. To advocate data-driven marketing initiatives resulting in unparalleled business insights, game-changing ideas, and smarter decisions.

The Propelrr Culture

Creating value is in our ethos. Between intuition and expertise, we define value as a wine-like mix of these cultures. Nothing less.

The Culture of Truth

We play fair. We speak the truth. Or
sometimes, challenge the conventional
and the traditional. And we are not sorry.

The Culture of Excellence

We are after excellence. We don't chase
after being the best—or the next best.

The Culture of Collaboration

We never dare fly the aircraft on our own.
It's always you and us.

The Culture of Effectiveness
and Efficiency

Ideas hold no bearing unless executed well and fast. You see, paper wings won't work here.

The Founders

Francis Gary Viray

Francis Gary Viray Founder

We believe that brand building and marketing automation carved on solid data, creative genius, and superb conversational wit is the perfect combination that seals victory.

Nowadays, non-linear marketing and individualization are at the forefront of strategic marketing communication initiatives. Tying together such multichannel campaigns with a carefully laid-out marketing framework is essential. This provides much-needed insights among decision-makers in validating investments for brand equity growth and revenue-based business initiatives. More importantly, it is Propelrr's dedication to such advancements in digital marketing that makes up the fundamental essence behind its very own creation.

Mitchelle Viray

Mitchelle Viray Founder

Apart from a leader's ability to integrate creativity and innovation, his dexterity in administrative, financial, and operational functions will drive sustainable growth and profit in any company. This is especially true in the fast-paced and competitive industry of digital marketing.

Over the years, I realized that leadership is learned from experience rather than a skill you are born with. It requires passion, effort, continuous learning, and the ability to handle challenges that come along the way. One of the major challenges I've faced as a leader so far is to convince each member to embrace their respective roles and remind them of the value of their work. And since Propelrr has established human resources as a family rather than just an asset, we successfully addressed this by providing avenues for them to recall their' whys.' Simply put, we make sure that our direction as a company is clearly defined and that our values are well established so that each member can identify how they can fit in the puzzle.

Background and History

It looks like we cannot avoid the question, "How old are you?"

Back in 2008, Search Opt Media worked its way to be one of the industry's leading ethical SEO and search engine marketing company. Working with global and local clients, we've driven results that bring short-term and long-term business and brand growth.

In fact, what drove the team to expand its business offering is attributed to answering the push from the clients that we cater to. Since we know their digital presence, these clients motivated us to take on digital work a few notches higher.

Propelrr is a testament of our unceasing dedication to raise the bar higher as we help brands innovate and drive business growth in the digital space.

Awards and Recognitions

Our collaboration with brand partners never go unrecognized. Choose to work with an award-winning digital marketing agency in the Philippines.

Innovation in Business Information or Application Websites

Innovation in Business Information or Application Websites

Innovation in Corporate Websites

Innovation in Corporate Websites

Top Ad Agencies in the Philippines for 2021

Top Ad Agencies in the Philippines for 2021

Affiliations and Technology Partners

We are working with like-minded individuals and innovative brands who are committed to driving brands to the future — making digital marketing more intelligent, more human.

  • Philippine Marketing Association

  • Google Analytics


  • Google Partner

  • Adobe

  • AWS

  • buzzstream

  • buzzsomo

  • cognitiveseo

  • drip

  • github

  • Meta

  • google

  • hootsuite

  • hubspot

  • keyword tool

  • mailchimp

  • screaming frog

  • supermetrics

As Seen On

Our work usually finds its way outside our site. It's probably a good thing, but you can check them out yourself.

  • Adweek

  • ahrefs

  • ANC

  • B2C

  • HubSpot

  • iMind


  • Keyhole

  • kikolani

  • manila bulletin

  • MOZ

  • Ragan's PR daily

  • Search Engine Journal

  • Semrush

  • smart insights

  • sociable blog

  • social media today

  • SocialBarrel

  • SocialTimes

  • Startup Chile

  • The Blog Herald

  • tweak your BIZ

  • Vistage

  • Website Magazine

  • WeSrch

  • Yahoo News

  • SitePro News

  • Rappler

  • E27

  • Techinasia

  • content marketing institute

  • hackernoon

Got a big project in mind?

Time to get in touch Inquire Now other means to contact us just call us