Management 6 min read
Top Mobile App Benefits for Business That Impact Revenue
- 11 Oct 2021 8 min read
These compelling mobile app benefits for businesses may just get you off the fence and finally decide on that investment.
These days, there’s an app for almost everything. From managing your money, hailing a cab, and even to tracking your steps and learning languages, and that’s not just to name a few. With a majority of our daily activities tied to a dedicated app on your mobile device, you can say that we can all live off these mobile apps.
While you can’t deny its benefits for consumers and daily living, how does that translate to you and your business? Do mobile apps benefit really benefit your business goals and objectives and justify an investment in mobile app development services?
Let’s look at the data.
More earnings from mobile apps
From a business perspective, we understand that any investment you make should be able to generate returns for a long period of time.
And in that regard, it’s looking like you can bank on mobile apps and mobile development as a continually growing industry. Globally, mobile app revenues in 2021 were seen to shoot up to 693 billion US dollars. Following its growth trend in recent years, this figure is projected to shoot up to 935 billion dollars come 2023.
With these numbers building the case for mobile app benefits for business, it becomes hard to argue why you shouldn’t have an app. However, these numbers come with an important caveat: They aren’t guaranteed for every business, especially if a mobile app isn’t a need for the customers and clients in your vertical.
So while many – your competitors included – are considering developing apps for their brands and audiences, it’s still important that you disect the specific benefits of mobile apps for business. Given the cost that comes with the development and maintenance of an app, you’ll want to be sure that all of these are relevant to both your business and customers.
Mobile app benefits for business you should care about
Again, we want to reiterate that mobile apps will only benefit your business, if it foremostly benefits your customers. Once you’ve verified that a mobile app is something that will provide a relevant and meaningful experience of your brand with them, then you’ll find growth for your business will come easy.
Specifically, mobile apps can benefit your brand in the following ways.
- Increase brand awareness
- Connect with customers directly
- Improve customer experience
- Push sales
- Build brand loyalty
- Access helpful customer data
- Promote personalization
- Get ahead of the competition
- Reduce costs on marketing and advertising
1. Increase brand awareness
Your app is your space. Think of it as a billboard, except it’s in the smartphones of your customers. Every time they open their mobile phones, they see your brand. Every time they open your app, they know more about you. Being visible to customers at all times comes with the opportunity to increase brand recognition.
By being consistent in the use of logos, color schemes, typography, images, and tone of voice in your app, you can make your brand better known to the market. That said, take advantage of these brand-building benefits of mobile apps to generate loyal customers.
One prime example of a business that has a strong brand identity in their app is Spotify. Its design elements are distinct, from the logo and fonts to the graphics, down to the copy and even the voice of the ads. In the same way, these elements must be clear in your app to increase brand recognition.
2. Connect with customers directly
Compared to websites and social media pages, a mobile app is more convenient for communications with customers. Since they’re required to log in with their contact information, your team can easily track and address requests and concerns. In fact, some apps would even have live chat features, which let businesses communicate with customers in real time.
Before, it’s laborious to gather feedback because you had to create and disseminate surveys on various platforms. Now, your app can prompt those insights from customers in an organic way. Ultimately, this instant connection with customers improves trust, which then translates into loyalty that comes with repeat businesses. In this case, you get layers and layers of mobile app benefits for your business.
3. Improve customer experience
Some of the most used apps we know today have gained popularity because they streamlined traditional buying experiences. Ecommerce platforms, for instance, let us do away with long queues in stores. Fintech apps made bank transactions less intimidating and a lot easier. With a strategically designed app, you can improve customer experience, which again contributes to customer loyalty.
One of the best examples of brands that used their app to enhance the buying experience is L’Oreal. The beauty brand launched a platform called Makeup Genius in 2014, which allowed users to virtually try on make-up through augmented reality technology. It was available for both Apple and Android users.
Aside from helping people choose among different products, the users enjoyed playing around the platform, resulting in millions of app downloads. It was a unique experience, to say the least. In the same way, create better customer experiences within your branded platform, and surely, you’ll reap the mobile app benefits for your business.
4. Push sales
The instant communication apps offer extends beyond brand building and customer communications. Again, since this is your space, you can announce promotional messages, such as the exclusive discounts for users. On top of being able to send out this information freely and frequently, you get to direct customers to the transaction right within the app. Without the interruption in the transition from awareness to decision stage, people are more likely to proceed with buying goods or services.
This is largely how mobile apps help businesses in the retail industry. Shopping apps usually feature push notifications, increasing the visibility of different kinds of offers, including discounts, price drops, coupons, and promo codes.
In the event of interruptions in the business transaction, whether on the part of the customer, say, an abandoned cart, or on your part, such as stocks running empty, your app can send out reminders later on: “Oops! You forgot something in your cart!” for the former and “The item you love is back in stock!” for the latter. These notifications are effective in moving people along the buying process.
5. Build brand loyalty
Not only will you be able to encourage purchase transactions with the use of apps. You can also push repeat purchases by having a loyalty program. Reward customers for their interactions with the platform, and you can expect that they’ll keep coming back.
Starbucks has been doing a great job at this strategy. Their program, Starbucks Rewards, can be downloaded by both iOS and Android users. Basically, the app earns Stars for every beverage, food, or merchandise bought from the store. When the stars hit a certain number, customers get a free beverage or food item, encouraging frequent trips to the store. This need to earn points or reach a level of achievement drives positive customer behavior. It is part of the reason why mobile apps are so popular.
If you’re planning to adopt a digitized loyalty program, like the Starbucks Rewards, make the mechanics easy to follow. The important elements should be clear: the rules, rewards, and of course, the platform customers will be using. Include social media buttons to allow users to share their experience and encourage more users.
6. Access helpful customer data
While you can gather insights from your direct communications with customers, you can also gain some from their behavior on your app. With the use of analytics tools, you can get vital information such as monthly users, demographics, as well as downloads and uninstalls for a certain period.
Session recordings and touch heatmaps show how users interact with your app, which can inform your marketing strategies and app improvements later on. In case a redesign is necessary, go back to writing user stories to ensure the best user experience.
7. Promote personalization
Another benefit of a mobile app is that you can personalize your customer’s experience. The best example of an app that capitalizes on this is Netflix. The subscription-based streaming platform shows recommendations based on the users’ interests, which then results in endless binge-watching.
There are many ways you can personalize your branded application, but the most important thing is to collect user data. Your personalized services will depend on who your customers are, what they want and need, and what their preferences are, among other things. In general, these are some of the key information you should get:
- Job or occupation
- The peak times they’re using the app
- The devices they’re using
- Purchase history
8. Get ahead of the competition
Maintaining a competitive edge in the ever-changing industry of digital marketing isn’t easy. But with the benefits of a mobile app mentioned above, you can surely stay ahead of the competition. And while apps are popular among brands, it hasn’t reached mainstream status yet, giving you the opportunity to stand out and claim that space.
McDonald’s leveraged this competitive edge when they introduced their mobile application back in 2013, at a time when these branded platforms weren’t trendy yet. The fast food brand saw over 7 million downloads within the first three months of the launch, effectively prompting trips to the store and purchases.
Scope out your industry and see which among your competitors have a mobile application already. Study theirs, especially paying attention to what they can improve on. From there, fill the gap with your own app.
9. Reduce costs on marketing and advertising.
When leveraged, your app can be a powerful marketing and advertising channel. It informs people about what you are as a brand, what you offer, and how to get special deals and discounts, among other things. Since the app is in your customers’ phones, you’re always visible. With this, you can save a lot of money by reducing efforts on other platforms, such as SMS, social media, or out-of-home media like billboards. Ultimately, the savings contribute to better revenue.
It goes without saying that your app should be strategically thought-out and well-built. Otherwise, it will only gather dust in the app store. To be download-worthy, it must:
- Address the target customer’s problem
- Offer easy navigation and impressive design
- Load fast and protect users’ information
- Be compatible with iOS and Android
Refer to these app development books as you design and create your platform.
Should you invest in an app? If your goal is to improve your marketing, sales, and analytics, then it’s worth the investment. Here’s a summary of the mobile app benefits for businesses:
- Your mobile app puts your brand closer to your audience. It’s easily accessible, constantly visible, making for a good marketing platform. Given this, it’s important to reflect your brand identity in all aspects of the app, from the user experience to the loyalty programs.
- Your mobile app can push people towards purchases. With alerts on special promos and the very design of your mobile app, making buying more convenient, you can encourage purchases within the tool. More than a marketing platform, it can be an effective sales channel if you focus on effective push notifications and calls-to-action.
- Your mobile app provides valuable customer insights. You can get these from your direct communications with them, as well as their online behavior. This, in turn, can be used for improving the app further, in personalizing services and maintaining a competitive advantage.