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Digital Marketing

Digital is a continuous innovation.

We all need it, or want it. Or do we? Confusing. What is digital marketing, again?

Digital is a continuous innovation. There will be a lot of changes in a blink of an eye: unimaginable technologies and digital are major drivers of strategic decisions, goals, investments and business success. The billion-dollar question is: how do we stay relevant? How can we capitalize on digital to meet — if not exceed — our business objectives?

Digital Experience Strategy: 11 Best Practices from the Experts

Digital Marketing 11 min read

Want to improve your digital experience strategy? Follow these 11 tips from digital marketing experts.
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Critical Reasons You Should Invest in a Community Management Digital Strategy

Digital Marketing 9 min read

A community management digital strategy will stir your campaigns not just for quick, but long-term success. Here are other reasons to use it.
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Choosing the Best Types of Digital Marketing Channels for Audience Growth

Digital Marketing 13 min read

Are your campaigns placed in the right types of digital marketing channels? In this article, learn how to pick the best channel for your brand.
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Web Design Colors: Color Psychology for Boosting Site Conversions

Conversion Optimization 8 min read

Website design colors evoke strong emotions in your visitors. Check out what color psychology is and how to maximize it for website conversions.
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Inbound Marketing in Digital Marketing: A Strategy for Business Sustainability

Content Marketing 8 min read

Using inbound marketing in digital marketing is a prime method for marketing authentically. Learn how else you can leverage it here.
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B2B Marketing Strategies to Avoid Product Launch Failures

Digital Marketing 6 min read

B2B marketing strategies help ensure the success of new product launches. Plan for immediate awareness and interest with these tips.
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2021 Wrapped: Top Digital Marketing News of the Past Year

Digital Marketing 4 min read

2021 was a year marked by digital marketing news that is expected to shift the landscape. Learn all about them, here.
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Six of the Best Ecommerce Reporting Tools for Your Business

Digital Marketing 6 min read

Ecommerce reporting tools are vital to any online business that wishes to grow. Are you already using any of the tools on this list?
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Enterprise Podcasts: The What, Why, and How of Podcasts for Business

Content Marketing 17 min read

Enterprise podcasts are proving to be one of today's most effective branding and advertising channels. Read all about it here.
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Google Algorithm Updates: A Timeline of Google Search (2011 – 2021)

Digital Marketing 7 min read

Google algorithm updates come often, and in the blink of an eye. Catch up on the latest update on Product Reviews for ecommerce sites.
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2022 Forecast: Digital Marketing Trends You Should Know

Digital Marketing 10 min read

Digital marketing trends should be part of your consideration when planning for 2022. Here’s where we think the industry is headed.
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18 Must-read Digital Marketing Blogs to Help You Plan for 2022

Digital Marketing 12 min read

If you’re in digital marketing, you should definitely add these books to your to-be-read pile. Digital marketing blogs always see a wave of updates coming in because of how rapid the field shifts and evolves. But how do you filter the noise from the ones you should really be paying attention to for your planning? […]
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Performance-based Digital Media Planning and PPC Strategy Guide for 2022

Digital Marketing 10 min read

A performance-based digital media plan will help you hit your targets in conversions in a structured and measurable way. As more and more brands enter the digital landscape for marketing and advertising their business, it becomes increasingly difficult to stand out. This makes beefing up your digital media planning pay per click (PPC) advertising strategies […]
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Best Practices for Marketing Fintech Solutions in an Engaging Way

Digital Marketing 9 min read

Fintech marketing has grown over the years, together with other digital marketing efforts. With the emergence of more digital financial institutions and services, marketers need to rise above the competition by creating efficient marketing strategies that will consistently produce relevant and optimized results. To make sure that you produce the best strategies, you would need […]
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15 Ways to Boost Sales for Your Social Media Business

Digital Marketing 12 min read

Customers are now shopping on social media. Boost your social media sales and turn buyers into loyal fans by following these social commerce tips.
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How to Protect Customer Data Privacy in Digital Marketing

Digital Marketing 7 min read

Protecting customer data privacy online should precede all your strategies. Between safeguarding customer data privacy and hyper-personalization of audience experience, you can’t quite argue against the fact that modern digital marketing has become more complicated than before. And this is mainly because the two concepts represent two sides of the same coin in digital marketing. […]
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