Customer Insights Analysis – What is it and its Strategic Uses?
Digital Marketing 11 min read
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Home Blog Digital MarketingAI Pros and Cons: Google Bard vs Bing Chatbot vs ChatGPT
The evolution of search engines has been nothing short of innovative in recent years.
Thanks to the power of artificial intelligence, the way we search for information online has undergone a transformation. Leading the way in this new era of search are Google Bard, Bing Chatbot, and ChatGPT – three platforms that are setting the standard for the future of search.
Google Bard, created as an immediate reaction to the popularity of OpenAI’s ChatGPT, was developed by Google’s AI team in 2021. This experimental project pushes the boundaries of what we thought was possible in the realm of natural language processing.
Coinciding with the release of Bard, Microsoft launched a new AI-enhanced Bing Chatbot, a conversational AI agent that can provide customer support and assistance to users through a chat interface. It uses natural language processing (NLP) and machine learning algorithms to understand and respond to user queries and requests.
Using advanced deep-learning technology, this AI-enabled search platform maps user speech patterns to stored responses, creating a seamless and intuitive search experience.
And then there’s ChatGPT, a next-generation language model-based AI chatbot engine that is powered by GPT-3.5 architecture to provide accurate and precise responses to user inquiries with a vast database at its disposal. It can engage in natural language conversations with users and perform a wide range of tasks, such as answering questions, generating text, summarizing information, and more.
The world of search is no longer ruled by simple algorithms and keyword matching. Artificial Intelligence or AI has taken over as the trusted advisor for search engines. With AI at its side, search engines can understand the real intention behind a user’s query through natural language processing or NLP, delivering personalized results that cater to their specific interests and needs. But it does more than just fine-tune search results.
They also track user behavior to refine algorithms that make sure you get the right answer when you scroll for it. Through this process, search engines become smarter as they identify user trends and preferences.
Although there is some controversy surrounding AI searches, the data privacy issues are a bit concerning and the algorithms aren’t particularly transparent, so you should be wary when trusting the quality of their results. But by incorporating AI into search, we get an extra layer of personalization that combines each user’s unique search history, location data, and other variables to create a customized search experience.
As AI technology continues to advance, it’s important to weigh the benefits and risks of using these AI-powered search engines and to be mindful of how our personal data is being used.
Google has created a revolutionary AI chatbot, Bard. It is capable of carrying on intricate conversations with users and accessing an online database of information from the internet to back up its answers.
1/ In 2021, we shared next-gen language + conversation capabilities powered by our Language Model for Dialogue Applications (LaMDA). Coming soon: Bard, a new experimental conversational #GoogleAI service powered by LaMDA. https://t.co/cYo6iYdmQ1
— Sundar Pichai (@sundarpichai) February 6, 2023
Unfortunately, the launch was not quite a blastoff as Bard delivered inaccurate information about the James Webb Space Telescope (JWST) in the first demo posted on Twitter. In response to the prompt: “What new discoveries from the James Webb Space Telescope can I tell my 9-year-old about?” Bard answered with: “JWST took the very first pictures of a planet outside of our own solar system.”
This turned out to be incorrect as the first photo of an exoplanet was taken by European Southern Observatory’s VLT back in 2004.
Bard is an experimental conversational AI service, powered by LaMDA. Built using our large language models and drawing on information from the web, it’s a launchpad for curiosity and can help simplify complex topics → https://t.co/fSp531xKy3 pic.twitter.com/JecHXVmt8l
— Google (@Google) February 6, 2023
Despite the rocky start, Google rolled out Bard to a small group of “trusted testers” and initiated the waitlist in March of 2023. They then announced that they were still putting their AI chatbot through its paces.
Unlike ChatGPT, Bard uses Language Model for Dialogue Applications technology or LaMDA, as well as Google’s Transformer neural network architecture which also powers GPT-3.5: the language model behind ChatGPT.
Currently, the availability of the tool is limited to the US and UK, and it has not yet expanded to other regions or countries. Hopefully, you will be able to try it out soon.
Unique features of Google BARD:
What is Google Bard ideally used for?
Pros of Google BARD
Cons of using Google BARD
In February 2023, Microsoft debuted the latest version of Bing, complete with a noteworthy integration: ChatGPT. Among the highlights of this impressive release is a chat feature that boasts a next-gen version of OpenAI’s famed language model which, Microsoft claims, surpasses even ChatGPT in its power and precision.
The AI-powered Bing Chatbot delivers responses that are almost indistinguishable from human interaction, with supporting footnotes to bolster its credibility. Moreover, the chatbot’s range extends beyond simple fact-finding to encompass creative assistance, such as writing poems, stories, and songs.
The brains behind Bing Chatbot is the GPT-4 technology developed by OpenAI, which uses generative AI models to process data into natural-language responses. iOS and Android users can readily access this groundbreaking chatbot via Bing, Edge, and Skype apps.
Unlike Bard, Microsoft has put an end to the waitlist for its AI-powered Bing Chat feature, offering unrestricted access to the GPT-4 enabled chatbot that is now available upon logging into the Bing platform.
Unique features of Bing Chatbot
What is Bing Chatbot ideally used for?
Pros of using Bing Chatbot
Cons of using Bing Chatbot
Although ChatGPT and Bing Chat employ the same underlying technology, they still offer distinct user experiences and provide varying responses to numerous inquiries, despite sharing similar theoretical foundations.
It was June 2020 when the world saw the introduction of ChatGPT’s latest version – GPT-3. With an unprecedented 175 billion parameters, it is by far the largest language model to ever be created.
ChatGPT is a revolutionary language model that employs GPT (Generative Pre-trained Transformer) architecture, which is a deep learning model that uses self-attention mechanisms to generate coherent and natural language text, utilizing a deep learning approach to natural language processing. In its pre-training phase, ChatGPT is fed an enormous corpus of text data from various sources, including websites, books, and more, all through the power of unsupervised learning.
As the model digests this vast trove of linguistic information, it gradually develops an intimate understanding of the intricate patterns and underlying structure of language, including grammar, syntax, and semantics. This foundation of knowledge serves as the bedrock for ChatGPT’s ability to generate responses that are both coherent and contextually appropriate, capable of handling a wide range of queries and prompts.
So when you input a query or prompt, ChatGPT springs into action, using its worldly analysis to generate a response that accurately reflects the nuances of the input.
ChatGPT is still the most sophisticated language model on the market, capable of doing things like translating dialogues to different languages, responding to complex inquiries, and compactly summarizing long articles.
At present, ChatGPT boasts two formidable GPT models that cater to a variety of users. The default model, GPT-3.5, may be less powerful than its counterpart, but it remains free for all to use. On the other hand, the advanced GPT-4 model is only accessible to ChatGPT Plus subscribers.
Unique features of ChatGPT
What is ChatGPT ideally used for?
Pros of using ChatGPT
Cons of using ChatGPT
AI chatbots have become a part of our daily lives, assisting us in everything we do – from making reservations and booking flights to even providing emotional support. Businesses are also taking advantage of the efficiency and scalability that comes with these automated helpers.
However, while AI chatbots do have their upside, let’s not forget that they cannot take the place of human-to-human interaction. We must remember that they lack the highly-specialized emotional intelligence and originality that humans possess. Plus, there are probably certain complex scenarios that require empathy and human judgment that just aren’t in AI’s capabilities.
Whereas chatbots rely on rigid, pre-programmed algorithms and data inputs to formulate responses, humans possess the ability to push boundaries and devise solutions that chatbots never could. We don’t just stick to the script, we think outside the box and use our creativity and problem-solving skills in unique ways to come up with innovative solutions.
AI technology presents a lot of opportunities to scaling digital marketing both for big corporations and small businesses. But for all the benefits that they provide, there is still much left to figure out in terms of regulation and using them ethically.
When integrating them into your business, make sure to note that:
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