Customer Insights Analysis – What is it and its Strategic Uses?
Digital Marketing 11 min read
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Home Blog Digital MarketingTop 10 Digital Marketing Influencers to Follow for Industry Insights
The digital marketing industry is an ever-evolving beast.
As a marketing expert, it’s your job to stay on top of the changes that happen daily in the industry.
It can be tough to keep up with the changes without the right kind of guidance. Luckily for you, there are digital marketing influencers out there who willingly share their insights on the latest happenings in the industry today.
Want to stay ahead of the competition? You need to follow the best of the best in the digital marketing industry this year. Check out this list for the 10 best influential marketing experts for daily digital tips right now.
You might still be wondering why you should target influencers in the industry in the first place. Here are a few key benefits to becoming a dedicated influencer follower today:
Still not convinced? Here are a few more ways influencers can help you get better at keeping up with the rapid changes and trends in the digital marketing industry:
Feeling a little more convinced by all these benefits? Then read on to discover ways to pick the best influencers for your brand’s digital marketing framework.
Pick the best influencer to learn from, and you’ll effectively drive wins more directly for your business. Here are a few criteria tips to choose the right influencer as your guide:
Excited to gain digital marketing skills from the best of the best in the field? Then keep on reading to discover more right now.
You’ve waited long enough: here are the top 10 best influencers to follow for success frameworks and expert advice in today’s digitalmarketing industry.
Known for: His expansive SEO expertise and for writing ‘Lost and Founder: A Painfully Honest Field Guide to the Startup World’.
Follow on: Blog, Twitter, LinkedIn
Brief background: A leading expert in SEO, Fishkin is best known for being the co-founder and CEO of Moz, and the founder of software company SparkToro.
Known for: Writing best-selling books on content marketing, like ‘Everybody Writes: Your New & Improved Go-To Guide to Creating Ridiculously Good Content’ and ‘Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.’
Brief background: She is a Wall Street Journal best-selling author, a co-founder of ClickZ, and the Head of Content at MarketingProfs, a rich and trustworthy resource on digital promotions learning.
Known for: His invaluable SEO and link building expertise which he shares through his award-winning blog, Backlinko.
Follow on: Blog, YouTube channel
Brief background: Dean is an internationally recognized thought-leader in SEO and link-building, with an award-winning blog recognized by Forbes and Entrepreneur.
Known for: The Lilach Bullock Show, her weekly podcast for SEO tips, content marketing, and business growth.
Brief background: A content marketer, digital strategist, professional speaker, and social influencer, Bullock has won countless awards including a Global Women Champions Award for outstanding contributions and leadership in business.
Known for: Authoring one of the most definitive guides to AI in marketing, ‘Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge’.
Follow on: Facebook, X, LinkedIn
Brief background: King is a published author, a professional speaker, the CEO of the digital agency Zoodikers, and a consultant on AI and digital transformation.
Known for: Writing ‘Leveling Up: How To Master The Game of Life’ and co-hosting the ‘Marketing School’ podcast with Neil Patel
Follow on: Facebook, X, LinkedIn
Brief background: Aside from being an award-winning author and podcaster, Siu is also the Chairman of his tech agency Single Grain, which has worked with top global companies like Amazon, Uber, and Salesforce.
Known for: Authoring ‘Momentum: How to Propel Your Marketing + Transform Your Brand in the Digital Age’ and ‘The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue’.
Follow on: Facebook, X, LinkedIn
Brief background: Hyder is an award-winning author, professional speaker, and CEO of Zen Media, and she’s also been included in the Forbes 30 Under 30 List of movers and shakers.
Known for: Her best-selling online courses ‘List Builders Society’, ‘Systems That Scale’, and ‘Digital Course Academy’, for hosting the top-ranked podcast ‘Online Marketing Made Easy’, for co-authoring ‘Facebook Marketing All-in-One for Dummies’, and for her New York Times Best Selling book, ‘Two Weeks Notice’.
Brief background: Aside from her award-winning online courses, podcasts, and books, Porterfield has also been included in the Forbes List of Top 50 Social Media Power Influencers
Known for: Writing the award-winning books ‘LifeScale: How to Live a More Creative, Productive, and Happy Life’, ‘X: The Experience Where Business Meets Design’, and ‘Engage!: The Complete Guide For Brands to Build, Cultivate, and Measure Success in the New Web’.
Follow on:X, YouTube channel, LinkedIn
Brief background: In addition to being a professional speaker and a three-time award-winning author, Solis is also the principal digital analyst at Altimeter.
Known for: His expertise in content marketing and SEO, and his goal to teach one new online promotions tactic each day through his YouTube channel.
Follow on: Blog, YouTube channel, LinkedIn
Brief background: The co-founder of Crazy Egg and Kissmetrics, Patel is a New York Times best-selling author who has earned countless accolades for his digital marketing expertise – including being recognised as a Top 100 Entrepreneur Under 30 by the United Nations.
From Forbes List-makers to industry movers and shakers, these 10 influencers have shaped the way digital marketing works around the world today. Want to get the most out of being one of their many influencer followers? Check out these quick tips:
Your learning journey doesn’t just start and end with reading influencer content. There are so many exciting ways for you to benefit from these industry leaders – and for your business to flourish under their guidance as well.
In today’s ever-evolving digital landscape, everyone is a constant learner – even the most seasoned of experts.
The influencers you follow are learning about the industry as it changes around them, just like you. You’re both doing your best to stay up-to-date with the latest trends, and constantly gaining daily insights for a better online presence.
By learning from and engaging with your target influencers, you’re growing in expertise alongside them. So don’t be afraid to experiment and try something new – that’s how you’ll drive growth for your brand in today’s ever-changing digital marketing industry.
Stay on top of the changes that happen daily when you follow experts in the field of digital today. Check out these final takeaways as you follow the footsteps of the most influential marketing leaders in the industry right now:
If you have any other questions, send us a message via our Facebook, X, and LinkedIn accounts. Let’s chat.
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