The Benefits of Digital vs Traditional Marketing For Your Campaign

There are times that you compare digital marketing vs. traditional marketing.

Asking yourself which of the two strategies can deliver high quality content that keeps your brand on top-of-mind. As a full scale digital marketing agency we are here to guide and help you understand the benefits of these two marketing strategies when you use them for your campaign.

Digital and traditional marketing have similarities and differences, despite their differences these two strategies work when it comes to ad ad campaigns on social media. This article will help you in your decision making on which of these strategies you will be using for your brand.

Before you understand which of the two strategies will fit your brand, you must first understand the benefits of traditional media vs new media for the social media marketing of your brand.

Digital marketing vs traditional marketing: Which benefits your brand the most?

In this section we will be showing you the benefits of these two marketing strategies. This will help you choose which benefits your brand the most.

Benefits of traditional marketing

• It is the oldest marketing method. Traditional marketing has withstood the test of time and it is the effective way to reach people. You can reach people of different age brackets when you use traditional marketing strategies like papers, flyers and brochures.
• Personal interaction with your audience. Face to face interaction is powerful because you will be observing your target audience. If they are interested in your brand and you can ask them directly how can your brand help them with their pain points.
• It is not easily skipped. Traditional marketing strategy like using television and radio for advertisement cannot be easily skipped and it is played repeatedly. This helps if you want to increase your brand awareness.

Benefits of digital marketing

• The Internet is the new thing. In this digital era 15.6 Billion people are using the internet. This means that you will be reaching out to a large target audience. This is an advantage of digital marketing because your brand awareness campaign will not only reach local audiences but also globally.
• You can do content marketing. Content marketing is one type of a digital marketing strategy where you can boost your search visibility, attract audiences, establish your brand’s reputation and get quality leads and conversions.
• The power of search engine optimization (SEO).search engine optimization is a digital marketing strategy that you can use when you want your target audience to find you. This will also help you to drive traffic on your website, boost your brand credibility and improve your ROI.

Those are just some of the benefits between digital vs. traditional marketing. And now that you have learned about the benefits, it is now time for you to determine the right marketing strategy that will fit your brand.

How to determine which one fits your needs

Digital vs. traditional marketing are strategies that can help you with your business. Despite their differences these marketing strategies can effectively help you out in your digital marketing. Here are some marketing challenges that you will encounter in your business and how digital and traditional marketing can help you.

Challenge # 1: Increasing brand awareness.

This is a challenge to business owners especially when they do not have the experience on how to market their brand to their target audience. They are not equipped with the right tools for their campaign and they have no strategy on how to increase their brand awareness.

How does traditional marketing help?

A traditional marketing strategy that can solve this challenge is using printed materials. You can use flyers and brochures to tell your brand story to your target audience and what are the benefits that they can get when they purchase it. You can also do a paid television and radio advertisement for you to reach your audience telling them that your brand is in the market.

How does digital marketing help?

You can build a content strategy for brand awareness. In this strategy you will be analyzing the needs and wants of your target audience by creating a persona. This will allow you to create content for your audience. Once that you have created a content then you can post it on your social media page or website.

Which one is better?

This will depend on the demographics of your brand’s target audience. If the target audience for your brand are not internet users then you can stick to the traditional marketing. However if your target audience are internet users then you can use the digital marketing strategy.

Challenge #2: Communicating with your target audience

Business owners sometimes have a hard time communicating their brand to their audience. Communication challenges can be the result of having no strategy or right tools in communicating with the target audience.

How does traditional marketing help?

You can do telemarketing or cold calling, this type of traditional marketing can help you communicate clearly with your target audience. This will also be an opportunity for your target audience to know more about your brand.

How does digital marketing help?

Digital Marketing strategy like storytelling, this strategy will help you create a brand that is relatable to your audience. It establishes resonance which will lead to a response when they are finished hearing you out.

Which one is better?

This is one advantage of digital marketing strategy that works best in this type of challenge. Because when you do storytelling you are showing your target audience that they can relate to your brand.

In storytelling the target audience has interest in your brand, unlike in cold calling there are times that the success will depend on the person on the receiving end. If the person receiving the call is interested in the product or just obligated to show an interest.

Challenge # 3 : Boosting online and offline sales.

This is a challenge for brand owners especially if they have no experience on how to boost their sales. Because they lack the experience, they just rely on walk-in clients or client inquiries.

How does traditional marketing help?

Traditional marketing like referrals can help to solve this challenge. Referrals is a traditional marketing strategy where the business asks its employees and clients to promote their brand or services to their friends, relatives, and other people.

How does digital marketing help?

If you want to boost your online sales you can create a good ecommerce website that can attract your target audience and repeat customers. A good ecommerce website is centered in usability and user experience.

Which one is better?

Digital marketing strategy works best in this kind of situation, because your target audience is interacting with your website. In traditional marketing strategy of making referrals you are not assured if the person doing referrals is promoting your brand efficiently.

Challenge #4: Promoting a new product or service.

How does traditional marketing help?

Direct mail is one traditional marketing strategy that you can use in this kind of business challenge. Direct mail marketing is physically sending letters to your target audience and promoting your brand or service to them, hoping that they will patronize it.

How does digital marketing help?

Email marketing is the counterpart of the traditional marketing strategy of direct mail. It is sending a customer centric message to a group of people using email. The purpose of this is to promote what is new in your brand or service.

Which one is better?

The digital marketing strategy works best in this business challenge because you can write engaging subject lines to boost your email campaign. You can also target a group of people when using email marketing, unlike traditional direct mail that is quite expensive because you can only send one mail to one person.

Those are just some of the potential challenges that businesses may experience when it comes to marketing their brand or service and how digital marketing vs traditional marketing can help them.

Key takeaways

Digital and traditional marketing have their own advantages and disadvantages. Despite their differences these two strategies can help you in making your brand in top of mind of your audience. Here are some ideas from this article that you can use as your guide when you are deciding between digital and traditional marketing.

• Know what strategy fits your business. When it comes to marketing strategies you as a business owner must know your business. This is because you will be basing the nature of your business on what marketing strategy you will be using.
• Study the benefits of digital and traditional marketing. Before choosing what marketing strategy you will be using, you must also understand the benefits that your business can gain from it.
• Never hesitate to experiment. Do trial and error when it comes to choosing what is the best marketing strategy for your business. You can also combine digital and traditional marketing and see if it will fit your campaign.

Do you have more ideas when it comes to digital marketing vs. traditional marketing? Let’s have a chat.

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