Customer Insights Analysis – What is it and its Strategic Uses?
Digital Marketing 11 min read
We use cookies to personalize content and ads, which enables us to analyze our traffic.
If you continue to use this website, you consent to the use of our cookies. Find out more here.
Type it below, and we'll show you what we've written about it!
Home Blog Digital MarketingAttract High Quality Leads With a Grade-A Digital Marketing Plan
This digital marketing plan will help you pull in leads like a magnet.
A digital marketing plan is a must-have for every business as it details your business goals, timelines, resources, daily targets, and marketing strategies. Having one is crucial for businesses of all sizes because it serves as your blueprint, helping you manage your resources and putting your efforts into more effective ways of reaching your audience and delivering conversions.
If you want to generate more leads and better conversions, then it’s time to draft a marketing plan. The process can be time-consuming, but it is vital to realize your business goals. Moreover, you won’t feel as if you’re entering into uncharted territory as you maneuver through the digital world.
You have the option to either employ the services of a digital marketing agency to create your digital marketing plan or create one by yourself. If you prefer the latter, then this guide is for you as it will help you make a marketing plan fit for your business.
It’s always a good idea to start things off with a plan. Because aside from being reminded of the end goal for your marketing campaign, you also get to visualize how your day-to-day is supposed to look as you work towards your goal. Setting your daily, weekly, or monthly goals for your marketing plan enables you to keep track of your progress and how effective your plans are.
Here are some other important benefits of creating a more efficient marketing plan
There are about 5.16 billion people using the internet worldwide and you need to remember that you can’t cater to every single one of them. However, you can select specific groups of people to convert to your business.
A good marketing plan can help you structure your content. This not only enables search engines to pick them up faster, but it can also have massive (and long-term) pay-offs by using SEO for your content marketing. The same idea applies to social media marketing. You just need to properly allocate your resources to capitalize on social media’s power to reach more active audiences. After all, consumers find targeted ads the most effective way of finding their perfect product.
If you didn’t plan or execute your plan properly, you’re in for a long struggle.
A marketing plan enables you to strategize the direction you want to take your business and helps you keep track of your progress. You can always readjust your goals and reallocate your resources to other marketing strategies so that they can deliver better results. There’s always room for flexibility in plans like these.
Plans are not fool-proof and may go awry along the way but being focused helps minimize the risk of things not going in your favor.
When you have a comprehensive marketing plan, all of the ways you can maximize your marketing efforts should be listed. This includes SEO, pay-per-click (PPC) marketing, content marketing, social media marketing, and email marketing, among others.
Under the guidance of a marketing plan, you can determine which efforts need improvements. You can even tweak or add new strategies if you’re not satisfied with the results that you’re getting. In any case, your marketing plan can help determine the changes needed to your marketing approach and provide explanations for why changes have to be done.
Ultimately, make sure you are up-to-date with the latest marketing trends that you can use to make your marketing efforts more effective.
When you create your digital marketing plan, make sure that you will also include the important metrics that you need to monitor so you will have an idea of which ones to focus on and track on a daily basis. In doing so, you get a better idea of how your content will perform and use that insight to continue engaging with customers.
This process creates more meaningful reports and consistent data to work with, thus driving your next marketing plan to success. Consider developing an analytics plan or partnering with an analytics service to help guide your marketing decisions.
There may be instances when some strategies are more effective at reaching audiences than others and by constantly monitoring your digital activities, you can identify which of your strategies are losing you money.
When this occurs, you should be flexible enough to reallocate your resources to more effective strategies in order to meet your targets. That way, you can better analyze the finer details of your marketing campaign and adjust your approach accordingly.
Now that you’re done with the “why’s”, it’s time to learn how to create an effective marketing plan.
You can save time in planning if you keep these five simple tips in mind, helping you to effectively generate more conversions:
This should be the first step in any marketing campaign. You have to understand who your target audience is so you’ll have an idea which types of content keep them engaged, and eventually convert.
For example, 73% of people aged 25-40 are projected to increase their overall online spending by the end of 2023, with health and beauty products and luxury goods among the key benefactors. It may well be in your best interest to see whether this age group plays a major role in your business’ success.
When you have identified your target audience, you can align all of your marketing objectives to give you an idea of which content drums up their interest. You can use analytics tools to gather information regarding your target customers’ demographic data, such as age, location, and preferred language. You can also check out other information such as their interests, purchasing behavior, and purchase history.
Just remember that you have to be responsible for the use of such sensitive information. If consumers feel like you’re disregarding their privacy and security, you could lose them (and potential new customers) forever.
The marketing funnel is one of the most well-known marketing strategies out there. It illustrates the journey that customers take when they engage with your business. The marketing funnel usually has five levels:
Photo courtesy of Sprout Social
Essentially, the Marketing Funnel summarizes the customer journey for you. It helps you identify the motivators that your customers need to get to the next stage of the journey. In a sense, you’re putting yourself in the shoes of a customer who is ways away from actually converting.
Keep in mind that customers also desire quality from products and services they’ve engaged with. If you were able to deliver on your promise, there’s a great chance that these customers will remain loyal, or even become vocal advocates for your brand.
With the marketing funnel in mind, you have to write down how you plan on executing marketing efforts according to the different stages of the funnel.
Your branding is one of the most important and most recognizable features of your marketing strategy. Having consistent branding lets customers know which brand they’re dealing with. It promotes familiarity, reputation, and customer loyalty when your branded content remains consistent.
The branding process, when done correctly, should be able to set you apart from your competitors and enhance your overall digital marketing strategy. You can use Propelrr’s three-step branding process to help you get started with setting a unique identity for your business. Here are the key points to consider:
Developing the branding of your business is crucial from a digital marketing standpoint. You want your customers to separate you from the rest of the pack. While it’s not the only part of your digital marketing plan, it certainly is one of the more influential parts of one.
Small businesses can emulate some of the big brands’ best practices and even make these strategies their own to contribute to their growth. In setting your goals, use your existing research data and resources to determine your Specific, Measurable, Attainable, Relevant and Time-Based targets (SMART goals).
Setting SMART targets is important to find a pathway that will deliver achievable and consistent results. Monitoring your progress with these targets helps you become more effective in generating leads and conversions. This process helps maintain a realistic workflow to follow through with your marketing plans.
When you are consistent in delivering the needs of your customers, you’re more likely to have a constant stream of them in the long run. It is therefore imperative to keep your customers happy throughout every stage of the buyer journey.
One of the ways that you can start this off is by using these user experience (UX) principles to give your customers a memorable experience with your brand. You could also listen to their feedback and address them with an open mind. For example, if you find yourself losing your customers due to one of your webpages, consider updating your content to avoid facing the same issues in the future.
You can improve the user experience by creating personalized content, thereby making the conversion process easier. This goes hand in hand with securing your customers’ personal data.
There are different channels to send your message out to the public. These digital channels each have their own advantages and disadvantages, but it’s still worthwhile to explore them as avenues for your content.
Here’s a brief rundown of some available channels for you to release your content:
These are just simple tips to help you craft a marketing plan that works for you. The ball is now in your court, and it’s time to do the hard work. The next section will discuss best practices to make that hard work pay off big time.
Planning doesn’t stop as soon as you launch your business. In fact, executing your digital marketing strategy is a constant effort as you run your day-to-day operations and gather data. Doing so allows you to analyze and determine the next best steps to further optimize and work on achieving your long term goals.
You can monitor your business’ performance even after the lead generation stage through analytics tools. These tools can help you identify existing problems to better optimize your marketing strategy. Let’s dive into these simple tips to execute your digital marketing plan better.
Whether it’s content creation or web design and development, you need to conduct any form of testing first to know what works for your business. For example, you might want to see whether your website runs as smoothly on mobile as it does on laptops. You could also run some tests to make sure your web pages load faster.
Fortunately, you can make your split testing easier so you can work the kinks out more efficiently before the actual launch of your content.
Digital analytics helps you create and manage your digital marketing assets to better engage your audiences as it gathers a lot of important information about your customers.. You can use this information to determine whether your marketing campaigns are effective in bringing high-quality leads to your website, or if they’re in need of an update.
This is especially useful for businesses catering to markets in different regions, as simply changing the language in your advertising could drive more traffic to your website. That said, you could also add language options to your website if you find that you have more overseas visitors than initially anticipated.
Use analytics to track whether your customers come from paid advertising, direct searches, email newsletters, or elsewhere. This helps you identify which channel is the most effective and efficient, allowing you to create varying converting types of content specific to a channel.
Moreover, you can also identify which channel is least effective so you will have the option to either improve traffic from other sources or just focus your efforts on where your main source of traffic is.
Use these best practices to drive those conversion numbers up. You can even check out these digital marketing tips to help optimize your efforts.
Creating a digital marketing plan takes a lot of time and resources, but it’s well worth the effort in the long run. With proper planning, you can stay on top of the competition and cement yourself as a key player in your industry. To summarize this article, here are three key takeaways:
If you have any other questions, send us a message via our Facebook, Twitter, or LinkedIn accounts.
Want to get insider tips on how to diversify your marketing strategies? Subscribe to our newsletter and we’ll deliver it straight to your inbox.
Choose topics you want to get regular updates on:
Thank you for downloading our free template.
Expect fresh digital marketing resources delivered straight to your inbox every week.
The email address used was already subscribed to the newsletter.
Sign up for our newsletter to get the latest marketing tips and best practices delivered to your inbox.