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Digital Marketing

Digital is a continuous innovation.

We all need it, or want it. Or do we? Confusing. What is digital marketing, again?

Digital is a continuous innovation. There will be a lot of changes in a blink of an eye: unimaginable technologies and digital are major drivers of strategic decisions, goals, investments and business success. The billion-dollar question is: how do we stay relevant? How can we capitalize on digital to meet — if not exceed — our business objectives?

Four Most Effective Digital Marketing strategies for FMCG brands

Digital Marketing 5 min read

The FMCG industry faces one of the fiercest competition online. Learn about these four core strategies that winners make sure to use, here.
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Importance of a Digital Footprint Analysis for Ecommerce Sites

Digital Marketing 7 min read

The performance of your ecommerce website also lies in your digital footprint. Read why in this article.
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Plan for Success: 7 SMART digital marketing objectives for 2022

Digital Marketing 4 min read

These SMART digital marketing objectives will help you plan for more business gains as the second half of the year comes in. Read and learn.
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Easy 5-step Guide for Successful Marketing Experimentation

Digital Marketing 6 min read

The speed at which your company grows is determined by how much marketing experimentation you are able to do. Learn how to do it, here.
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5 Marketing Experiments That Show the Value of Testing Ideas First

Digital Marketing 6 min read

If you’re still not sold on the importance of marketing experiments, then this article may just convince you. The basics of marketing experiments A better understanding of marketing experiments will help you appreciate its role and value in business. Let’s discuss a few basics in this section, starting with a definition of marketing experimentation. What […]
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Building Authority Through an Expert LinkedIn Marketing Strategy

Digital Marketing 7 min read

How do you craft an effective LinkedIn marketing strategy? Check out 8 techniques that can help you maximize the world's largest business social network.
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8 Tips to Keep Your Startup’s Website User-friendly

Digital Marketing 6 min read

To a small business, a user-friendly website is absolutely crucial to getting your business off the ground. User-friendliness and responsiveness of a website is what user experience (UX) is all about. As the key aspect of your UX design, its goal is to keep your website simple and easy to use. Basic as it may […]
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10 Important Mobile App Development Trends to Plan for in 2023

Digital Marketing 11 min read

Tech advancements are known to rock the market and consumer landscape. Prepare ahead for coming trends in the next year, with this article.
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A Complete guide on ecommerce security and protection

Digital Marketing 7 min read

Ecommerce sites are one of the most susceptible to online attacks. Fortify your structures with these ecommerce security tips.
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Marketers Who Code: 5 Coding Skills and Languages to Learn

Digital Marketing 6 min read

Learning a few codings skills might prove to help you streamline your marketing processes. Here are a few basic skills you can pick up now.
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Primary Homes Inc., AboitizPower Win Top Prizes in 2022 Asia-Pacific Stevie Awards

Digital Marketing 3 min read

Primary Homes Inc and AboitizPower both win gold awards in the 2022 Asia-Pacific Stevie Awards. Read the full story, here.
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How to Use Website Testing and Marketing Automation to Increase Sales

Digital Marketing 5 min read

Learn how you can leverage website testing and marketing automation to boost your sales with these tips from Guest Contributor Lee Li.
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Want Better Ad Ideas? Pass the Mic to the Women in the Room

Digital Marketing 8 min read

Fixing sexism that prevails in the advertising world, and creating better ad ideas can only be done when women are allowed to speak up and lean in.
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Propelrr’s Mitchelle Viray Joins Philippine Marketing Association as New Board Member

Digital Marketing 4 min read

Get to know the Philippine Marketing Association's newly elected Director for General Membership Meetings, here.
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Propelrr Bags Bronze for Ad World Masters’ Top Ad Agencies in the Philippines

Digital Marketing 3 min read

Ad World Masters recognizes Propelrr as one of the Top Ad Agencies in the Philippines for 2021. Read the full story, here.
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Digital Experience Strategy: 11 Best Practices from the Experts

Digital Marketing 11 min read

Want to improve your digital experience strategy? Follow these 11 tips from digital marketing experts.
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