But it remains perplexing to many. That's probably why you are here. Content makes people and the web a lot more connected than ever. When you publish a content, what happens? Is it being read, shared and talked about? Does it provide value to your audiences? How can you stay relevant 5 or 10 years from now?
Take a graver closer look at how content marketing evolves, outgrows, and progresses.
Every year, local food giant Jollibee makes waves on social media for its tear-jerking campaigns. Be it for a Valentine’s or Father’s Day campaign, their short clips exude emotional resonance through relatable stories such as an unrequited love, a family paying tribute to their deceased member, or a relationship strengthened by life’s different challenges. And […]