Digital Marketing Social Media Management & Marketing

Boost Social Media Sales with These 10 Effective Strategies

These tips are for those of you whose businesses are restricted to Facebook and Instagram Shops. For now, that is.

Social commerce tips on instagram and facebook

Back in 2012, no one would have thought that social media selling would be so lucrative.

In those ages, social media was mainly seen as a platform to advertise and advocate for your products and brand story; engaging with customers with the hope of nurturing connections with them. But these days, social media isn’t just used to connect.

Now, users also turn to social media for shopping in a new-age digital consumerist trend called social commerce.

If you want to sell more in this tech-obsessed age, the key is to go social.

Social commerce (selling products and services on social networking platforms), offers a smoother customer experience, removing common barriers when shopping online.

In fact, the entire customer lifecycle can be completed within one platform alone. Without clicking out of Facebook or Instagram, customers can discover your brand, learn more about products and services, check out items, and follow and engage with your posts as loyal fans.

Indeed, selling like hotcakes today means to focus on social media sales.

If you want to increase your revenue through Facebook and Instagram, use these strategies below recommended by our social media marketing team.

Boosting Social Media Sales Through Instagram and Facebook

Facebook and Instagram are the top platform choices for increasing social media sales. For one, they have the highest number of monthly active users. Facebook has 2.9 billion monthly active users, topping the list of most popular social sites, while Instagram comes in at fourth, hosting 2 billion users.

There are 250 million Facebook Shops worldwide, according to the latest statistics. One million users regularly buy from these online stores each month. Meanwhile, on Instagram, about 90% of users follow at least one business, and one of two people have used the platform to discover new brands. The average Instagram business account grows its followers by 1.69% every month.

There’s a good chance that your target customers are on these social platforms, and by promoting and selling products here, you can reach them easily.

Here are some best practices for using Facebook and Instagram to increase social media sales:

  • Entice and educate with interactive posts
  • Take advantage of reviews and other user-generated content
  • Post more consistently (and frequently)
  • Maximize shoppable posts
  • Partner with influencers in your industry
  • Create brand-specific hashtags
  • Promote products in your replies
  • Keep posts aligned with your brand voice and design
  • Join the latest trends
  • Boost high-quality content

1. Entice and educate with interactive posts

The enduring appeal of social media to users is its interactive nature. People engage with brands, as brands join in the conversation. As you incorporate selling in your social efforts, don’t lose the essence of these platforms, which is to interact. The increased sales from social media will follow when you focus on quality content.

Incorporate quizzes and polls, multiple choice posts, and social media contests when putting a spotlight on your products and services. Maximize Facebook stories. These short-form, ephemeral content are increasingly appealing to social media users, as they promise a quick burst of entertainment. With irresistible posts that solicit responses and command attention, you can sustain the engagement with fans, compel them to buy, and improve Instagram and Facebook sales.

2. Take advantage of reviews and other user-generated content

Reviews and user-generated content (UGC) are forms of social proof, effective tools of persuasion for other people to do business with your brand. Encourage these types of content by incentivizing people who leave a review on your Facebook page and join your social media contests.

Curate these pieces of content in your own social media page, incorporating them in your content calendar. It goes without saying that UGC should put your brand in a positive light. If your business constantly receives negative feedback, you should focus not only on growing your social commerce but also improving the aspects customers are concerned about. As you create noise for your brand, you can increase your chances of boosting Facebook and Instagram sales.

3. Post more consistently (and frequently)

Visibility is important when you want to sell fast and more. By publishing content often and right on schedule, you can be more visible in your followers’ timelines. You can increase brand recall and be the top-of-mind choice when they are in need of a product or service you’re offering.

To be more consistent with your posting, create a content calendar. Start plotting topics and then specify which platforms will be used.

4. Maximize shoppable posts

Facebook and Instagram have built-in shopping features that make checking out items easy. One of them is shoppable posts, which are essentially content with product tags. When users tap on this tag, they will be directed to the product listing in your shop. Shoppable posts can be short-form, short-lived Stories or regular posts. Incorporate this strategy when building your Facebook and Instagram sales funnel.

To create a shoppable post, here are the steps:

  1. Add first the tab Shop from your Facebook Page settings.
  2. Import product inventory by choosing Add Product.
  3. Wait for the approval.
  4. Once approved, you can tag photos for your Facebook and Instagram posts.
  5. Include the correct product names for the items featured in your posts.

With visually appealing images of your products, you can entice social media users to tap the tags and check out your offerings. This can help boost sales on Facebook and Instagram.

5. Partner with influencers in your industry

Working with influencers for quality content has long been an effective way to increase brand awareness. This move is equally helpful in your efforts to boost sales on Instagram and Facebook. Influencers’ reviews of products serve as social proof as well, which motivate other people to try items themselves.

When choosing influencers for your conversion campaigns, keep in mind two things: reach and relevance. The ideal influencer is the one who has a massive, loyal following, and has established credibility in your industry.

Influencer marketing has become especially beneficial for certain industries, namely fashion and beauty, travel and tourism, food and beverage, technology, and health and wellness. If you belong to one of these industries, partnering with influencers can do wonders to your social media sales.

6. Create brand-specific hashtags

Brand-specific hashtags are not only for increasing brand awareness. They can actually help in your efforts to boost sales from social media once you establish brand popularity and reliability. Apart from your brand name, future customers will likely use the hashtags associated with your brand to search for you on social networks. That said, create a unique, branded hashtag and include it always in your posts.

Aside from the actual brand name, a brand-specific hashtag may be your tagline or campaign title. Pepsi Philippines always includes the hashtags #PepsiPinoy and #PambansangPepsi in their posts.

Another brand-specific hashtag idea is your brand name coupled with your product or service. Luxury brand Chanel practices this, adding #CHANELMakeup, #CHANELSkincare, #CHANELFineJewelry, and #N5Collection in their Instagram posts. Hashtag marketing is one of the most effective ways to to get sales on Instagram.

7. Promote products in your replies

Do so without being too hard sell. Most people reach out to brands’ social media pages to ask about products and prices or discuss concerns. These present the perfect opportunity to educate consumers and promote your offerings. When done correctly, you can see increased sales from social media.

While responding to their concerns, part of providing customer service should be mentioning products that may help them with their problem. If they’re already interested in a product, share with them discounts and promos that would entice them to push through with the purchase. Personalize your messages to keep your product mentions a soft sell.

8. Keep posts aligned with your brand voice and design

This is not just for the sake of uniformity. Being consistent with your language, typography, and color palette across all Facebook and Instagram posts will help in increasing customer trust and boosting social media sales. Take note that trust is extremely important in digital commerce. People want to be a hundred percent sure that they’re buying from a trusted, legit brand.

That said, stick to your brand voice and design. Craft a brand bible or style guide, a document that outlines the standards that define your company’s branding. Or if you have one already, revisit and see if you need to update some guidelines to further maintain consistency in brand voice and design.

9. Join the latest trends

There’s always something new in the social media world. On the one hand, this presents a challenge for marketers to always keep up with the latest trends. On the other hand, it’s also an opportunity to experiment with your content and make it more relevant to your audience. It can help you capture topics that resonate with people and increase your chances of conversion and sales from social media. Here are a number of ways you can stay updated with trends:

  • Set up Google Alerts for keywords related to your brand and industry
  • Create a list of influencers in your field and closely monitor what they talk about
  • Join relevant Facebook groups
  • Attend in-person or virtual conferences

Collate the insights you get from these sources and reflect them in your social media posts. When your audience sees that you have credibility and expertise, they’ll be motivated to buy, increasing your social media sales.

10. Boost high-quality content.

Ads can improve your visibility online and help broaden the reach of your content. With sustained exposure, more people see your posts and stories, and there’s a better chance that they’ll engage and do business with you when they are ready to buy. Explore these types of ads on Facebook and Instagram:

  • Dynamic ads. This kind of Facebook ad uses a product catalog featuring an image of the product, a description, and a call to action button, such as Shop Now. When done right, this can boost sales on Facebook.
  • Instant Experience ads. A full-screen Facebook ad easily captures people’s attention. What’s more, it features different formats and types of content, making for an entertaining, visually appealing ad. Your audience can see photos and videos, swipe through images in a carousel, see products in a catalog, and tap the tagged products on the images.

    Instant ExperienceScreenshot from Facebook

  • Explore ads. As the name suggests, this kind of Instagram ad appears on the Explore page of the platform. It’s non-intrusive and blends well with other organic posts. Improve your visuals to make your content stand out and encourage users to tap on it and check out your brand.
  • Shopping ads. Also effective in boosting sales on Instagram, this Instagram ad is a lot like Facebook’s dynamic ad in that it features an image of the product and a call to action, such as Shop Now.

Choose the most appropriate kind of ad for your content format and goals. With this, you can increase social media sales.

Buying Straight from Social Media

With the features available on Facebook and Instagram today, it’s possible for customers to buy products straight from the actual social media posts. Facebook Shops allows brands to create online stores that can be made available on the brand’s Facebook, Instagram, WhatsApp, and Messenger, helping prop up small businesses’ social media sales.

With a Shop, you can upload your entire product inventory or individual items with corresponding photos, descriptions, and prices. What’s more, you can choose to have customers buy directly from your social media shop or be redirected to your e-commerce site.

The Tiny TasselPhoto courtesy of Facebook

Once a Shop is set up, a dedicated tab Shop will appear on your Facebook page, while a View Shop button can be seen on your mobile profile under the bio. With a store on Facebook and Instagram, you can take advantage of these benefits that all contribute to increased social media sales:

  • Seamless transaction. Buyers can complete their purchases on the social platform without going to other websites or pages. This reduces confusion and the likelihood of cart abandonment, which can lead to a boost in sales on Facebook and Instagram.
  • Improved site ranking. Social commerce can increase traffic to your website, especially when you link your site to your Facebook Shop. This results in better rankings in the search results page.
  • Personalized experiences. When you use social media for selling, you’re able to secure a treasure trove of customer data, which can help you create personalized customer experiences. You can recalibrate content strategy and create posts that people respond to, serve relevant ads to the right audience, and partner with influencers your target market follows.

Key takeaways

More than a platform for marketing, social media is now the go-to for selling products and services. Incorporate it in your strategies to boost social media sales and gain loyal customers. Here are some insights to remember as you try it out:

  • Focus on high-quality content. Your content is still what captures the attention of the audience. Don’t make content quality an afterthought in your sales efforts.
  • Increase visibility. There’s no use to having good-quality content when people don’t see it. Thus, it’s important to invest in tools and partner with people who can broaden your social media reach further.
  • Build trust. Trust is the primary currency when buying things online. Your strategies should focus on increasing social proof and keeping a reputable image to reassure customers that they’re safe when shopping in your online store.

Do you have tried-and-tested strategies in boosting social media sales? Share it with the Propelrr team via Facebook, Twitter, or LinkedIn.

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