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Home Blog Social Media Management & MarketingTips for Doing Social Media Trendjacking the Right Way
Content Marketing 11 min read
Social Media Management & Marketing 6 min read
Social Media Management & Marketing 12 min read
Social Media Management & Marketing
Ever wonder how the brands that are great at trendjacking do it?
As social media becomes more and more popular, businesses are looking for new and innovative ways to use it to their advantage. This, as a response to the continually evolving needs of online audiences.
And nothing is more influenced by this than social media marketing.
From viral dance challenges as a tool for brand recall to influencer marketing for building trust among niche communities, marketing in social spaces has become more creative than ever. Another of the most popular and effective methods you may also be thinking about is called “trendjacking” or “trend hijacking.”
In simple definition, social media trendjacking is the act of using popular trends on social media platforms to your advantage. It entails piggybacking on a widely discussed topic and adding your own unique spin to it as a brand.
For it to succeed, you will need to jump on it quickly, and intelligently. And when you do so, you’ll find that trendjacking has a number of helpful benefits, like:
It’s not unheard of for brands to fail miserably at trendjacking. In the best case of flops, your message just doesn’t align well with the trending topic, and your audiences snub it.
The worst cases for this might have you headlining the trends list in a not-so-good way.
To avoid the latter scenario, it would be wise of you to follow these tips.
One of the best ways to stay ahead of social media trends is by keeping an eye on what’s popular on social media platforms. This can be done by using social media monitoring tools or simply paying attention to the conversations happening on social media.
Another great way to find trending topics is by using social media dashboards like Hootsuite or Sprout Social. These tools allow you to track specific keywords and hashtags so you can see what’s being talked about on social media. This can be a great way to get a jump on upcoming trends and create content that resonates with your audience.
Finally, you can also use social media influencers to help you find trending topics. Influencers are people who have a large following on social media and are respected by their peers. By working with social media influencers, you can get access to insider information about upcoming trends and how your target audience is responding to them.
Do you have any wishlist trendjacking executions? We know we have a few. Let’s talk about them on Facebook, Twitter, or LinkedIn.
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