Trusted by brands for the non-negotiables

  • UnionBank Philippines — a client of Propelrr
  • Brand Manulife
  • WingBank — a client of Propelrr
  • Brand Swoosh
  • Brand PGC
  • Brand Moneyme
  • RCBC — a client of Propelrr
  • Pru Life UK— a client of Propelrr
  • Brand EastWest

Client Results

  • UI / Case study icon

    29.91%
    App Active Users

    Increase from January to July 2021 versus the same period in 2020

  • Icon Growth

    43.20%
    Monthly Installs

    Increase versus 2020

  • Icon Growth

    46%
    In-App Transactions

    Reported growth in monthly app transactions

Proven Social Media Marketing Works

What is Social Media Marketing?

Social media marketing connects your business with customers through content, conversations, and campaigns. Management brings that strategy into day-to-day planning, publishing, audience responses, and performance review, within your agreed scope.

We start with what your customers need to know and what your brand can credibly say. Then we give each channel and content theme a role in helping people discover, evaluate, and engage with your business.

Organic Content, Community Conversations and Paid Social: Connected Work, Different Roles

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    Organic Content

    Gives your brand substance. We develop stories, product explanations and useful answers that make your offer easier to understand.

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    Community Conversations

    Reveal what customers need. We use relevant questions and feedback to inform content and agreed response priorities.

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    Paid Social

    Extends selected messages to relevant audiences. Where included in your engagement, we coordinate content and paid distribution around defined objectives.

  • We connect these activities around your customer journey, with clear ownership and measures suited to each role.

How We Build Your Social Media Performance

  • Customer Research & Social Listening

    WHAT WE DO

    We review your content, audience responses, and relevant public conversations to investigate customer questions, recurring concerns, and opportunities for your brand.

    WHY IT MATTERS FOR YOUR BUSINESS

    Your content priorities reflect what customers need to understand, giving your team a clearer reason for what to publish.

  • Creative Storytelling & Brand Consistency

    WHAT WE DO

    We turn your expertise, product information, and brand perspective into creative ideas and platform-appropriate content, guided by your identity and approval requirements.

    WHY IT MATTERS FOR YOUR BUSINESS

    Your brand has something recognizable and useful to say, with content that makes your offer easier to evaluate.

  • Community & Customer Experience

    WHAT WE DO

    We agree on response guidelines, responsibilities, and escalation routes, then use audience feedback to inform content and conversations within your scope.

    WHY IT MATTERS FOR YOUR BUSINESS

    Your customers receive clearer information, and your team knows which questions or concerns need its attention.

  • Measurement & Experimentation

    WHAT WE DO

    We define objectives, review performance, and test creative questions such as which product explanation encourages relevant visits or inquiries.

    WHY IT MATTERS FOR YOUR BUSINESS

    You can distinguish content that earns attention from activity that supports customer consideration and measurable actions.

Social Media Marketing Built for Business Impact

We connect your strategy, content, and channel management around what your customers need to discover, understand, and act on.

Your scope specifies channels, content quantities and formats, production, response coverage and reporting. Paid media, creator partnerships and additional production are defined explicitly in your proposal.

Get your FREE Social Media Audit

Why do you need Social Media Marketing?

A vehicle demonstration, a property walkthrough, a financial explainer and a product tutorial answer different questions. We build your social content around the decisions that matter in your industry.

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    Automotive

    Help customers picture the vehicle in their everyday lives. We plan model explanations, feature demonstrations and ownership content that supports comparison, with clear routes to dealership information and test-drive inquiries.

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    Real Estate

    Give buyers and tenants a clearer sense of fit. We shape property stories, walkthroughs and location content around residential or commercial needs, helping customers understand what to explore before requesting a viewing.

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    Finance/Fintech

    Make complex products easier to assess. We work with your approved information and expert review requirements to develop clear explanations of product use, eligibility and terms, with appropriate next steps for interested customers.

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    Ecommerce

    Show shoppers how your products fit their needs. We develop demonstrations, buying guidance and promotional content around product questions, connecting discovery with your store and evaluating purchase actions where tracking supports it.

Why Propelrr®?


Your next content idea should have a reason to exist. We connect creative judgment with customer research and performance evidence, so your social plan has a purpose beyond filling the calendar.

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    We understand your landscape.

    We review your brand, objectives, competitors, existing content and relevant audience conversations to identify where your business can contribute something useful.

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    We investigate the opportunity.

    We turn recurring questions and content gaps into creative priorities. A repeated product question in the comments, for example, can become a demonstration or explainer—with a defined audience and next step.

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    We plan and produce with purpose.

    We connect ideation, creation and implementation through agreed briefs and approval workflows. Your brand expertise and product information give the content its substance.

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    We evaluate and learn.

    We review what audiences respond to and which actions follow. Findings guide the themes, formats and messages we revise, develop further or stop.

You get a clearer connection between what we publish, what we
learn and what we recommend next.

Get your FREE Social Media Audit

We Stay on Top of Our Game

Award-winning, Results-driven Proof

Got questions before working with us?

Let’s answer them all!

  • 1. What does your social media management service include?

    Depending on your scope, we handle strategy, content planning, creative production, publishing and performance reporting. We agree on channels, content requirements, approval workflows and response responsibilities before execution, so you understand what we manage and what your team provides.

  • 2. Which social media platforms should my business use?

    We recommend channels around your audience, objectives and ability to produce useful content consistently. Facebook, Instagram, TikTok, LinkedIn and YouTube serve different content and customer needs. We assess the fit, then specify the channels and formats included in your engagement.

  • 3. How much do social media marketing services cost?

    We scope the work around your channels, content volume, formats, production complexity, campaign requirements and response coverage. Your proposal identifies the agency services and any separate media, creator or production costs. We discuss your priorities and resources before recommending an engagement.

  • 4. How do you conduct a social media audit and social listening?

    We assess existing content, channel performance and audience responses alongside relevant competitor activity and accessible public conversations. We use the findings to identify messaging gaps and content opportunities. Listening coverage depends on the agreed sources and available access; private conversations are outside that coverage.

  • 5. How do you use AI in social media marketing?

    Where AI is used in an agreed workflow, people remain responsible for creative direction, factual checks and approvals. We define its role around the task and your brand requirements. We do not treat generated output as evidence or publish it without review.

  • 6. Can you help with TikTok, short-form video and creator partnerships?

    We can plan short-form video around your customer questions, brand voice and available production resources. If creator partnerships are proposed, we define selection, briefing, approvals, responsibilities, usage rights and costs before execution.

  • 7. How do you measure social media success?

    We match measurement to the objective: relevant reach for awareness, meaningful interactions for engagement, and tracked visits, inquiries or purchases for conversion, where measurement supports them. We review these alongside customer feedback where available. Social activity can support a decision without receiving the final click, so we explain what reporting can and cannot establish.

  • 8. Do you manage paid social advertising as well?

    Paid social can be scoped alongside organic strategy and content. We define the campaign objectives, media budget, creative requirements and management responsibilities separately, then coordinate the work. Paid distribution is not automatically included in every page-management engagement.

  • 9. How do you handle negative feedback or a social media crisis?

    We agree on response guidelines and escalation routes with your team. Routine questions can follow approved responses; sensitive complaints or emerging issues need the right client stakeholders. Response hours, responsibilities and any crisis support are defined in the engagement.

  • 10. Can your services work for a smaller business or an existing in-house team?

    We assess your priorities, resources and internal capabilities before recommending a scope. That may mean focusing on fewer channels or supporting specific strategy and production needs. During your Growth Call, we discuss where agency support would add value and whether the engagement fits.

Don’t Believe Us? Take it From Our Partners

Here’s what you get when you contact us

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    A Conversation About Your Goals

    Tell us what your social channels need to achieve, what you’re publishing today and where your team needs support.

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    A Discussion of Your Priorities

    We’ll explore your audience, content challenges and operating requirements to understand where a potential engagement should focus.

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    Clarity on the Next Step

    We’ll discuss fit and the information needed to scope our support. The Growth Call is a conversation; any audit or strategy deliverables are agreed separately.

Give Your Social Presence a Clearer Direction

Share your goals and current challenges. Let’s discuss how your content and conversations can give customers stronger reasons to consider your business.

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Important Reminders: Please expect our team to contact you within 1 – 2 business days for updates regarding your inquiry. You can also reach us via email at hello@propelrr.com or contact us at: PH: (02) 7978 0883

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Propelrr® HQ

Philippines

3F, DMCI Homes Corporate Center,
1321 A. Apolinario St., Makati City,
1233 Metro Manila, Philippines

For Service Inquiries

hello@propelrr.com

Give us a ring

PH: (02) 7978 0883

Connect with us

Get your FREE Social Media Audit