Why does your business need influencer marketing?

Influencer marketing today is worth $21.1 billion. Brands often assume celebrity influencers drive this figure up through endorsements. They don’t.

Surprisingly, the non-celebrity, “nano” and “micro” influencers take up almost half of the influencer marketing market share!

With micro-influencers controlling 47.3% of the industry, and nano-influencers getting the most engagements out of it, with 2.19% (higher than the industry average of 1.9%), it’s clear that influencers play crucial parts in your success.

What’s in it for your business?

About 42% of online users worldwide use ad blockers. Why? Because consumers are tired of seeing too many ads.

Influencer content, on the other hand, gets people’s attention.

Gen Z’s purchasing power are mostly influenced (pun intended) by influencers. Consumers prefer to trust the recommendations of these personalities over brand advertisements.

Meanwhile, brands that work with influencers average a $5.78 return per dollar spent on campaigns launched. While influencers can’t totally bypass adblockers, they can convert their partner brand’s ads into engaging content audiences enjoy.

Influencers are driving the digital industry forward with authentic and creative content that makes people want to listen and take action. With this at the heart of marketing today, it helps to have them by your side.

Let’s find that for your brand.

The right influencer is not the most expensive one

Successful influencer marketing requires more than just a flashy campaign or a big-name influencer. We design campaigns centered on your business goals vis-a-vis audience behavior, pain points, and needs to establish a consistent brand narrative that leads customers down the conversion funnel.

LET’S TALK

Our influencer marketing in action

Landscape

Industry Benchmarks
Market Trends
Competitor Audit
Social Listening
Social Media Audit

Opportunity

Campaign Building
Content Gap
Content Planning & Production
Content Calendaring

Content Plan Process

Initiation
Ideation
Creation
Implementation
Evaluation
Experimentation

Report & Performance Tracking

UTM Tracking
Customized Social Media Reports Management
Insights & Recommendations
Client Checkpoint
Business Review

Influencer Onboarding

Influencer Sourcing
Influencer Resource Management
Negotiations
Content Creation & Quality Assurance

Influencer Sourcing

Influencer Research
Influencer Outreach

Onboarding and Influencer Management

NDA & Influencer Agreement
Content Production
Monitoring & Reports

Influencer Resources

Leads Database
Influencer Onboarding Form
Influencer Marketing Management Board

Influencer marketing that resonates and drives conversions

Understanding your industry and competitor landscape, we find the ambassadors who can embody your brand values into their content. We dig deep into your niche market to find personalities and authorities that influence purchasing power and pivot our campaign from there.

Propelrr is an influencer marketing agency that provides business value

Influencer Campaign Strategy

Launch personalized campaigns that generate profitable results and are grounded on the needs assessment of your customer research.
Influencer Discovery

Our white-glove influencer selection process meticulously vets talents capable of telling authentic stories that bring your brand to higher acclaim.
Performance Measurement and Tracking

Find out how your influencers are directly affecting campaigns in terms of their performance on relevant business metrics.
Product Seeding

Establish partnerships with influencers in exchange for product reviews, product sampling, promotions, and exclusive brand content.
Relationship Management

Make influencers feel special to collaborate with you through solid comm relations that go beyond your campaigns.
Influencer Content Production

Provide influencers with a comprehensive narrative and scope of your campaign goals while giving them full reins on content production.
Influencer Management

Get exclusive access to our roster of influencers who we’ll coordinate with on your behalf to handle the campaigns down to reporting.

LET’S TALK

Find the right influencers for the right channel

We recognize that not every social media platform is for you. In fact, handling more platforms can actually do you more harm than good.

Instead, we help find where your customers are most active so you can focus your social media efforts there. From here, we can then recommend influencers who thrive on said platform and collaborate with to create content that best suits your audience’s needs.

Facebook
Instagram
TikTok
LinkedIn
YouTube
Pinterest
Reddit

We manage your influencers so you don’t have to

From influencer discovery and campaign briefing to performance tracking and payouts, influencer marketing isn’t a walk in the park.

Our process handles your top-to-bottom so you can focus more on your day-to-days.

LET’S TALK

Brands we work with launch influencer campaigns that drive results

Our client partners understand how to create actionable conversations on social media that translate to better brand equity.

Here’s what they have to say about us:

Coleen Mae Sitchon-Bundal

Advertising Division Head Marketing Department

“[Propelrr’s] expertise has helped us steadily increase our brand awareness online which is evident in our website’s increasing traffic and our social media account’s engagement. With them, we accomplished many exciting campaigns and have embarked on new marketing push that is way too far from what our brand was used to for the last decades.”
Jazel Marielli A. Aldover

Marketing Communications Manager

“We’re always excited about new and fresh ideas that you [Propelrr] bring to the table every time we’re doing our huddle and brainstorming. I really appreciate everyone in the team, and I’m looking forward to growing the Sanicare brand even more, and also SCPA’s online store with you.”

What’s it like working with us?

We’ll let our influencer partners answer that question.

Roce Ordoñez

Influencer

Not many agencies allow their talents to have the reins with the content they produce. I mean, of course, content creators know their audience better, so we have suggestions and I love how open Propelrr is for this one.
Ralphe Austria

Influencer

Working with them will always have a special place in my heart because like I said, they’re one of the first companies who trusted me in this industry. I’m looking forward to working on more projects with Propelrr and growing more together.
Black Cookies Prod

Influencer

In general, very easy to work with. Creatively, very flexible sila katrabaho. Nagawa namin ‘yung mga trip namin sa mga videos while working with brands.

Choose influencer marketing services that
drive digital differently^®

Please complete all required fields before submitting the form.

Name *

Business Email *

Contact Number (optional) Only if you prefer to be contacted by phone

Leave a message *

By submitting this form, I have read and accepted Propelrr’s Privacy Policy and am hereby allowing Propelrr^® and its authorized employees to use and process my personal information in relation to the service I am inquiring about.

Please agree to our Privacy Policy

Important Reminders: Please expect our team to contact you within 1 – 2 business days for updates regarding your inquiry. You can also reach us via email at hello@propelrr.com or contact us at: PH: +632 7 978 0883

Propelrr HQ

Philippines

3F DMCI Homes Corporate Center
1321 A. Apolinario St., Makati City
1233 Metro Manila, Philippines

For Service Inquiries

hello@propelrr.com

For Careers

careers@propelrr.com

Give us a ring

PH: +632 7 978 0883

Connect with us

Got questions for us?

Let’s answer them all!

1. What value do I get from doing influencer marketing?

Apart from the usual business values influencer marketing delivers like improved awareness and reputation it also humanizes your brand since influencers can serve as the “face” of your services and products.
2. Is influencer marketing still relevant today?

Yes, influencer marketing is relevant today now more than ever and is a rapidly growing industry. In fact, the global market size soared to $16.4B in 2022 compared to its worth back in 2016 at $1.7B. It’s a great way for your brand to reach a wider audience, build trust and authenticity, and target specific audiences all at a cost-effective budget.
3. Why do I need to hire an influencer marketing agency?

Doing influencer marketing on your own is no easy feat. On top of the campaign ideation down to content production, you also have to consider the network of influencers you’re tapping and budget allotment.

Hiring an agency saves you time and money doing all these so you can focus more on your business while your team handles the groundwork and implementation.
4. How do I measure the success of my influencer marketing campaign?
To ensure that your campaign is achieving its goals and providing a positive ROI here are some metrics you can use to measure success:
- Reach and impressions
- Engagement
- Click-through rates
- Conversions
- Sales
- Brand awareness
5. What are the types of influencer marketing campaigns?
Your influencer marketing can span different types of creative campaigns such as:
- Sponsored content
- Reviews
- Competitions and giveaways
- Product and content collaborations
- Long-term brand ambassadors
- ‘Takeovers’ on your platforms
6. What’s the difference between celebrities and influencers?

Celebrities and influencers are two different types of public figures that brands can collaborate with for marketing purposes.

Celebrities are typically well-known individuals who have achieved fame through their talents, such as acting, singing, or sports. Influencers, on the other hand, are individuals who have established a significant social media following and influence like bloggers, YouTubers, or online personalities.

One key difference between celebrities and influencers is their level of engagement with their audience. Celebrities often have a more passive relationship with their fans, while influencers have a more active and engaged community.
7. What influencer marketing services do you offer?
We offer the following services to ensure your campaigns are successful all around.
- Influencer Campaign Strategy
- Influencer Discovery
- Performance Measurement and Tracking
- Product Seeding
- Relationship Management
- Influencer Content Production
- Influencer Management

Proven Influencer Marketing Agency in the Philippines

Connect Your Brand with the Right Influencer

Why does your business need influencer marketing?

What’s in it for your business?

The right influencer is not the most expensive one