Brands we work with launch influencer campaigns that drive results
Our client partners understand how to create actionable conversations on social media that translate to better brand equity.
Here’s what they have to say about us:
“Propelr has greatly helped Palawan Pawnshop – Palawan Express Pera Padala in Digital Marketing since we first partnered with them in 2016 for the creation of a better website.
Since then, their expertise has helped us steadily increase our brand awareness online which is evident in our website’s increasing traffic and our social media account’s engagement. With them, we accomplished many exciting campaigns and have embarked on new marketing push that is way too far from what our brand was used to for the last decades.
They are like family and we are always thankful for the brilliance and efficiency!”
C
Coleen Mae Sitchon-Bundal
Advertising Division Head Marketing Department
“Happy 10th year anniversary! Super happy I met Gary way back in my previous work and that I had the chance to work with the team again. We’re always excited about new and fresh ideas that you bring to the table every time we’re doing our huddle and brainstorming. I really appreciate everyone in the team, and I’m looking forward to growing the Sanicare brand even more, and also SCPA’s online store with you. Cheers to more decades of continuous growth, learning, and more projects to execute! Fighting!”
We’ll let our influencer partners answer that question.
Not many agencies allow their talents to have the reins with the content they produce. I mean, of course, content creators know their audience better, so we have suggestions and I love how open Propelrr is for this one.
R
Roce Ordoñez
Influencer
Working with them will always have a special place in my heart because like I said, they’re one of the first companies who trusted me in this industry. I’m looking forward to working on more projects with Propelrr and growing more together.
R
Ralphe Austria
Influencer
In general, very easy to work with. Creatively, very flexible sila katrabaho. Nagawa namin ‘yung mga trip namin sa mga videos while working with brands.
B
Black Cookies Prod
Influencer
Influencer marketing that resonates and drives conversions
Understanding your industry and competitor landscape, we find the ambassadors who can embody your brand values into their content. We dig deep into your niche market to find personalities and authorities that influence purchasing power and pivot our campaign from there.
Influencer Campaign Strategy
Launch personalized campaigns that generate profitable results and are grounded on the needs assessment of your customer research.
Influencer Discovery
Our white-glove influencer selection process meticulously vets talents capable of telling authentic stories that bring your brand to higher acclaim.
Performance Measurement and Tracking
Find out how your influencers are directly affecting campaigns in terms of their performance on relevant business metrics.
Product Seeding
Establish partnerships with influencers in exchange for product reviews, product sampling, promotions, and exclusive brand content.
Relationship Management
Make influencers feel special to collaborate with you through solid comm relations that go beyond your campaigns.
Influencer Content Production
Provide influencers with a comprehensive narrative and scope of your campaign goals while giving them full reins on content production.
Influencer Management
Get exclusive access to our roster of influencers who we’ll coordinate with on your behalf to handle the campaigns down to reporting.
We recognize that not every social media platform is for you. In fact, handling more platforms can actually do you more harm than good.
Instead, we help find where your customers are most active so you can focus your social media efforts there. From here, we can then recommend influencers who thrive on said platform and collaborate with to create content that best suits your audience’s needs.
Facebook
YouTube
Instagram
TikTok
X (formerly Twitter)
LinkedIn
Pinterest
Why does your business needinfluencer marketing?
Influencer marketing today is worth $21.1 billion. Brands often assume celebrity influencers drive this figure up through endorsements. They don’t.
Surprisingly, the non-celebrity, “nano” and “micro” influencers take up almost half of the influencer marketing market share!
With micro-influencers controlling 47.3% of the industry, and nano-influencers getting the most engagements out of it, with 2.19% (higher than the industry average of 1.9%), it’s clear that influencers play crucial parts in your success.
What’s in it for your business?
About 42% of online users worldwide use ad blockers. Why? Because consumers are tired of seeing too many ads.
Influencer content, on the other hand, gets people’s attention.
Gen Z’s purchasing power are mostly influenced (pun intended) by influencers. Consumers prefer to trust the recommendations of these personalities over brand advertisements.
Meanwhile, brands that work with influencers average a $5.78 return per dollar spent on campaigns launched. While influencers can’t totally bypass adblockers, they can convert their partner brand’s ads into engaging content audiences enjoy.
Influencers are driving the digital industry forward with authentic and creative content that makes people want to listen and take action. With this at the heart of marketing today, it helps to have them by your side.
Let’s find that for your brand.
The right influencer is not always the most expensive
Successful influencer marketing requires more than just a flashy campaign or a big-name influencer.
We design campaigns centered on your business goals vis-a-vis audience behavior, pain points, and needs to establish a consistent brand narrative that leads customers down the conversion funnel.
Creative ingenuity isn’t enough. You need a data-driven and scalable approach to content marketing that drives results.
This is a form of marketing wherein agencies or brands collaborate with an influencer to promote a service or product – banking on their status, fan base, and influence to reach business KPIs.
The most common way to collaborate with influencers is by reaching out to their page or talent management. There are also influencer tools that help you narrow down the search for relevant influencers for a specific industry or service. You can also partner with an influencer marketing agency to make the search easier.
Usually, influencers hand out a rate card of how much it costs to collaborate or produce a specific set of content for a brand.
The best influencer marketing agency has strong connections with relevant experts in your industry, knows how to deliver measurable results, and, most importantly, understands your brand’s needs.
Ask agencies about their influencer marketing portfolio to ensure you’re working with the right one.
Influencers are paid through a variety of methods such as:
Pay-Per-Post: A set fee paid for every piece of branded content that the influencer creates and shares.
Performance-based Payments: Payment tied to the influencers’ knack for driving conversions or sales. This is tracked through affiliate links or promo codes.
Product Exchange: Paid through free products or services in exchange for the promotion of your brand.
Retainer Fees: A recurring payment, typically monthly, for ongoing collaboration and content creation.
Influencer marketing is perfect for any business looking to expand its reach and credibility with the help of an expert.
Here are some key industries that can greatly benefit from influencer marketing:
Consumer Brands: Fashion, beauty, and lifestyle brands that need personal recommendations to drive sales would benefit from influencers.
Startups and Emerging Brands: Influencers can help you build brand awareness and credibility for your startup faster.
Tech and Gaming Companies: Having experts to showcase your product’s features and benefits can encourage users to choose you over your competitors.
Healthcare and Wellness: To educate and build trust around your health products and services.
Hospitality and Travel: Travel influencers can use their real-life experiences with your service to show off what you can offer your guests or clients.
Food and Beverage: To highlight new products, recipes, or dining experiences for your brand.
While these industries are the most well-known users of this service, influencer marketing has proven to be helpful for countless other industries as well.
We manage your influencers so you don’t have to
From influencer discovery and campaign briefing to performance tracking and payouts, influencer marketing isn’t a walk in the park.
Our process handles your top-to-bottom so you can focus more on your day-to-days.
Choosing brand influencers based on the size of their fanbase alone could lead to ineffective campaigns. Choose better with the help of these criteria.
