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Influencer marketing today is worth $21.1 billion. Brands often assume celebrity influencers drive this figure up through endorsements. They don’t.
Surprisingly, the non-celebrity, “nano” and “micro” influencers take up almost half of the influencer marketing market share!
With micro-influencers controlling 47.3% of the industry, and nano-influencers getting the most engagements out of it, with 2.19% (higher than the industry average of 1.9%), it’s clear that influencers play crucial parts in your success.
About 42% of online users worldwide use ad blockers. Why? Because consumers are tired of seeing too many ads.
Influencer content, on the other hand, gets people’s attention.
Gen Z’s purchasing power are mostly influenced (pun intended) by influencers. Consumers prefer to trust the recommendations of these personalities over brand advertisements.
Meanwhile, brands that work with influencers average a $5.78 return per dollar spent on campaigns launched. While influencers can’t totally bypass adblockers, they can convert their partner brand’s ads into engaging content audiences enjoy.
Influencers are driving the digital industry forward with authentic and creative content that makes people want to listen and take action. With this at the heart of marketing today, it helps to have them by your side.
Let’s find that for your brand.
Successful influencer marketing requires more than just a flashy campaign or a big-name influencer. We design campaigns centered on your business goals vis-a-vis audience behavior, pain points, and needs to establish a consistent brand narrative that leads customers down the conversion funnel.
Understanding your industry and competitor landscape, we find the ambassadors who can embody your brand values into their content. We dig deep into your niche market to find personalities and authorities that influence purchasing power and pivot our campaign from there.
Launch personalized campaigns that generate profitable results and are grounded on the needs assessment of your customer research.
Our white-glove influencer selection process meticulously vets talents capable of telling authentic stories that bring your brand to higher acclaim.
Find out how your influencers are directly affecting campaigns in terms of their performance on relevant business metrics.
Establish partnerships with influencers in exchange for product reviews, product sampling, promotions, and exclusive brand content.
Make influencers feel special to collaborate with you through solid comm relations that go beyond your campaigns.
Provide influencers with a comprehensive narrative and scope of your campaign goals while giving them full reins on content production.
Get exclusive access to our roster of influencers who we’ll coordinate with on your behalf to handle the campaigns down to reporting.
We recognize that not every social media platform is for you. In fact, handling more platforms can actually do you more harm than good.
Instead, we help find where your customers are most active so you can focus your social media efforts there. From here, we can then recommend influencers who thrive on said platform and collaborate with to create content that best suits your audience’s needs.
From influencer discovery and campaign briefing to performance tracking and payouts, influencer marketing isn’t a walk in the park.
Our process handles your top-to-bottom so you can focus more on your day-to-days.
Our client partners understand how to create actionable conversations on social media that translate to better brand equity.
Here’s what they have to say about us:
We’ll let our influencer partners answer that question.
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Let’s answer them all!
Apart from the usual business values influencer marketing delivers like improved awareness and reputation it also humanizes your brand since influencers can serve as the “face” of your services and products.
Yes, influencer marketing is relevant today now more than ever and is a rapidly growing industry. In fact, the global market size soared to $16.4B in 2022 compared to its worth back in 2016 at $1.7B. It’s a great way for your brand to reach a wider audience, build trust and authenticity, and target specific audiences all at a cost-effective budget.
Doing influencer marketing on your own is no easy feat. On top of the campaign ideation down to content production, you also have to consider the network of influencers you’re tapping and budget allotment.
Hiring an agency saves you time and money doing all these so you can focus more on your business while your team handles the groundwork and implementation.
To ensure that your campaign is achieving its goals and providing a positive ROI here are some metrics you can use to measure success:
Your influencer marketing can span different types of creative campaigns such as:
Celebrities and influencers are two different types of public figures that brands can collaborate with for marketing purposes.
Celebrities are typically well-known individuals who have achieved fame through their talents, such as acting, singing, or sports. Influencers, on the other hand, are individuals who have established a significant social media following and influence like bloggers, YouTubers, or online personalities.
One key difference between celebrities and influencers is their level of engagement with their audience. Celebrities often have a more passive relationship with their fans, while influencers have a more active and engaged community.
We offer the following services to ensure your campaigns are successful all around.