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Home Blog Mobile Application DevelopmentHow to Leverage SEO Tactics for App Store Optimization
Mobile Application Development 10 min read
Mobile Application Development 7 min read
Mobile Application Development 7 min read
Mobile Application Development SEO
Improve your app’s downloads by making sure that you optimize it for the App Store. Incorporate SEO tactics into your App Store optimization strategy and you’ll be well on your way to success.
Using SEO tactics will provide numerous benefits that can help you increase downloads. Optimizing the content on your app’s page will make it easier for potential customers to find it and can help you achieve higher rankings in search results. Additionally, SEO tactics can help to create a more engaging and descriptive app store listing which will draw in customers with an enticing description. By using SEO tactics when optimizing your app store page, you’ll be able to increase visibility and downloads.
Days, weeks, months and, in some cases, even years of work are put in just to bring a mobile app into the market. That’s why launching a mobile app sure is exciting, not just for the fans, but also for the people behind its development from start to finish. But with the 194 million apps downloaded worldwide from the App store and Google Play, how will your target audience find your app?
Enter the app store optimization (ASO). If it sounds familiar, it’s pretty much like the search engine optimization (SEO) to help mobile apps appear on the first page on app stores, and even on searches. The difference is that the former is done for app store listing optimization to help your app become the top app in the market.
If ASO is new to you, here are app store optimization tips that will help increase the visibility of your app, brought to you by digital marketing company, Propelrr.
To navigate through the article, here’s what we’ll be talking about today:
Ready to learn something new about mobile marketing? Let’s start!
ASO, also known as app store marketing, is pretty much the app version of SEO. It’s the process of improving the visibility of your mobile app in the app store. The main goal of ASO is to increase organic app downloads. There are, however, other supplemental goals such as brand exposure, audience engagement, additional marketing channel diversification, as well as positive app reviews and ratings.
While ASO and SEO are, in essence, very similar, these two have plenty of differences. The most obvious is digital space. ASO focuses on Google Play store and Apple’s App Store, while SEO is for Web search engines such as Google, Bing, or Yahoo.
The goals of app optimization in Play store and SEO are also different. The goals of ASO, as mentioned, are to increase the organic downloads of an app and reduce User Acquisition costs. SEO, on the other hand, will increase the organic traffic to a website that, in effect, will help grow a digital business.
Going deeper between the two, Business2Community says that even user behavior, when making searches, are different. For example, users are often searching for an app that will suit their exact needs or make searches for a specific brand/app. Meanwhile, users doing a Web search are looking to go to a certain website, make a transactional query or buy something.
If you want your mobile app to be easily found at the App Store or at Google Play, know what your users are looking for. For this, you need to learn keyword optimization. Here are a few steps that can help you with your app store keyword optimization:
Look at suggestions from the Play Store. What keywords are your users keying in in the app store search bar? You can use the long-tail keywords you gathered during your brainstorming session and after spying on your competitors to find out what your users are typing in the search bar. The keywords you see can be used for your app store copy optimization.
Use the keywords you get in your app’s metadata, description, and app name. You can use the many keyword optimization tools, like The Tool or talk to optimization experts (like us!).
Every app store does ASO differently. Find out how you can optimize your app for Apple’s App store. Check out these app store optimization strategies and checklist to help you optimize each element of your product page.
Like Apple, there is an app store optimization for Google play. However, there are big differences in how it’s done for Android app store optimization. To make sure that you’re covering all the basics of optimization, make sure to study the Google Play Store policies.
You’ve probably noticed that A/B testing was mentioned more than a couple of times now. In this case, A/B testing is experimenting with two or more variants of a single element such as a graphic, video, write up, etc. With ASO, you’ll need the help of Google Experiments – which can be seen on your Google Play Developer Dashboard – to do A/B testing.
First, upload your video on YouTube. Make sure that the video is set to unlisted; so that you can easily filter out people who can view it on YouTube. This will make your data more meaningful and accurate.
Create the experiment on your Google Play Developer Dashboard, and go to “store presence” section then to “store listing experiments.” Click on “New experiment” and select “localized”; so that the people who view your video will speak the same language that’s used.
Give your experiment a name and choose how much of your audience will participate or see the experiment. After which, select the element that you would like to change in your current listing, name the variant, and paste the YouTube link of your video. Finally, run the experiment.
Traditional search engine optimization tactics that work for search engines like Google and Bing can also be directly applied to App Store Optimization (ASO).By optimizing the content on your app’s page, as well as improving its meta tags and ensuring it is properly indexed by search engines, you can help improve visibility and ranking in relevant searches. Incorporating SEO tactics into an ASO strategy can be an effective way to boost downloads and increase awareness of your app.
Additionally, creating a compelling and descriptive app store description with keywords that relate to the app’s content will draw in potential customers. By leveraging traditional search engine optimization tactics, you can ensure that your App Store listing stands out from the competition.
Mobile apps are becoming one of today’s most in-demand tech products. As more app products get launched on the Apple App Store and Google Play Store, you’ll need to use every technique you can to stand out.
In practicing ASO for doing this, remember that:
There you have it. The full ASO checklist for app optimization. If done right, the things you learned here will help you improve the ranking of your app faster than your original timeline
If you need help on implementing such a huge checklist, don’t hesitate to contact us. send us a message us on Facebook, X, or LinkedIn.
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