Ecommerce Personalization Examples for Streamlining Operations
User Experience Design 8 min read
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Home Blog Web DevelopmentHomepage Design Tips to Drive Website Conversions
Your website’s homepage design will make or break the success of your brand on the internet right now.
We’re not kidding. 75% of online consumers judge a brand’s trustworthiness and credibility based on their website design. If your homepage is the first thing customers see when they check out your brand, and it isn’t up to snuff, then you lose out on the majority of your potential customers online.
70% of small businesses don’t have clear calls-to-action (CTAs) on their website homepage. Yet 86% of online consumers want to see clear product and service information within the first few seconds of their website visit. Do you want to be part of the 70% that loses out on conversion opportunities on the internet?
Or would you rather leverage your online consumers to drive big business wins this year?
Let your expert web development agency guide you through the importance of your brand’s website homepage design right now.
In digital marketing, a homepage is the main or introductory part of a brand’s website.
The web design and marketing of any homepage is crucial to your business success. When done correctly, it can serve as the solid foundation for your customer’s excellent user experience with your brand today.
Here are a few more reasons why an effective homepage design is important to your business success:
Feeling a little more convinced about the business benefits of a great homepage design? Then keep on reading to discover how to develop your website to reach every business goal right now.
When you want to drive digital success with your brand’s online website, your homepage design has to be effective and responsive for customers, wherever they are, and whatever device they use. That includes their use of your digital channels on mobile devices as well.
So check out these general tips on how to design a website homepage for overall responsiveness and mobile-friendliness today.
The first thing you should do when making any mobile channel is to decide on its primary goal in line with your overall business objectives.
When the goals for your business website are specific and clear, your homepage will be able to reflect that same clarity in design. This clarity in your layout will guide audiences towards achieving your business goals, whether they open your brand’s site on desktop or mobile today. Here are a few examples of primary goals for a main landing page:
Figure 1. Mobile homepage with information as the primary goal. Screenshot of the Palawan Pawnshop Palawan Express Pera Padala app.
Photo courtesy of Palawan Pawnshop
Good design only matters if the right audience is there to use it. So the next thing you should do is to identify your target audience so that you can begin laying elements out based on their needs today.
You can collect information on your potential customers by analyzing customer data, gathering customer feedback, and doing a lot of social listening. These practices will help you form a clear understanding of your users, helping to narrow down your ideal target audience for better digital marketing channel design.
This well-researched audience profiling will also serve to bolster your web development, making it more effective in achieving your overall business goals.
Last but not least, you need to apply customer-centric web design concepts that prioritize customer satisfaction for the best possible user experience today.
Combine the research you conducted with the previous steps on this list. How might you entice the target audience to achieve your website’s primary goal? Once you answer this question, you can effectively utilize customer-centric concepts to guide users towards achieving your primary goal on this digital channel.
In general, you should make your website user-friendly and easy to navigate so that customers have a good experience on it. By including a legible layout, rendering responsive design, and having fast page loading time, this digital marketing channel will respond to the user’s needs more efficiently.
Whether you’re developing for mobile or desktop use, you definitely want your homepage to be optimized for business conversions. To create a landing page that’s sure to drive winning conversions for your brand, you need to test and optimize it multiple times first.
You can do this by running A/B tests on your landing page and its individual elements. The step-by-step nature of this kind of testing, alongside its requirement to optimize as you go, will guide you towards finding new ways to improve your business’ website.
As you continuously test and optimize your copies, content, loading speed, and more, you’ll gain tons of insightful data that’ll help you make the best digital channel possible for your customers’ needs and your conversion goals today.
What elements should you definitely include in the creation, testing, and optimization of your digital front page today? Here is your web design checklist of the essential elements for any landing page, including the elements’ respective purposes for your business:
Photo courtesy of Propelrr
Photo courtesy of Propelrr
As you go through this comprehensive guide, you will find tons of expert tips for good web design workflow. Keep this learning spree going by taking a look at some of the best practices for web development today:
Photo courtesy of Propelrr
Having a hard time visualizing ways to design a homepage for your brand? Check out these four case studies on how to design your Google homepage from top businesses in the most competitive fields today.
Photo courtesy of Apple
Apple’s website goes hard on their hero image and lets this gorgeous iPhone 14 Pro photo take center stage. This brand’s identity has also always been known for its sleek, professional look and straightforward writing style, so the headline and subheadline serve to bolster this brand identity as well.
Photo courtesy of Airbnb
While Apple’s homepage primary goal is obviously sales, Airbnb has to dip into the realms of sales, information dissemination, and lead generation.
So it consolidates all its goals by giving customers what they want most: information on the best Airbnbs in their area, with price ranges and beautiful location photos to smoothly guide them through the reservation process.
Photo courtesy of Dropbox
With its written copies, Dropbox addresses one of the biggest pain points of its customers: the fear of unsafe cloud storage.
By assuring visitors of its trustworthiness in the first few lines of the landing page, Dropbox drives more people to sign up for their reliable, private, and secure services today.
Photo courtesy of Shopify
When you scroll down Shopify’s website, you’ll find tons of social proof elements that highlight its popularity all around the world. This makes total sense, given the brand’s background as a global ecommerce platform that helps small businesses everywhere build online stores for millions of ecommerce customers.
With all these exciting opportunities for your business, why wouldn’t you want to design a homepage that drives conversions for your brand today?
Drive big business wins this year when you develop an effective and customer-centric website today. Here are some final takeaways from this comprehensive guide to get you started on your winning journey right now:
Have any other pressing web development questions? Send us a message via our Facebook, X, and LinkedIn accounts. Let’s chat.
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