Mobile-first Strategy for a Super Customer’s Journey
Digital Marketing 8 min read
We use cookies to personalize content and ads, which enables us to analyze our traffic.
If you continue to use this website, you consent to the use of our cookies. Find out more here.
Home Blog Digital MarketingWeb Design and Marketing: 7 Reasons They’re Related
Digital Marketing 8 min read
Digital Marketing 8 min read
Digital Marketing 8 min read
Digital Marketing 9 min read
Web design is primarily a discipline of aesthetics. It considers how visually appealing the elements of your websites are – from the layout and typography to the colors and arrangement of content. All to tell a story that’s resonant with your online audiences.
Studied separately, many of you would think that web design and development couldn’t possibly have anything to do with marketing. Well, operating both as a digital marketing and web development company, we’ll have to strongly argue otherwise.
Because looking at both of them from the context of the audience or customer, you’ll realize that the art and science put into both actually help meet goals shared by marketing and web design. This shared goal is summed up into the customer journey. One that provides a frictionless user experience. One that converts, because of the friction is absolutely reduced.
But breaking it into more specific concepts, marketing and web design are closely related in more ways; and understanding all of them will be critical into not just gaining conversions, but creating durable results for your business.
In this article, we will discuss the specific ways web design and digital marketing can go hand in hand through to achieve many benefits for your brand and business.
Specifically, a web designed that’s grounded on marketing objectives helps achieve:
Like it or not, digital-first customers would judge your business based on the image you project online. This is because the modern buying journey typically starts with an online search.
Potential customers type the name of your business on the search bar, with your website being one of the first things that will pop up.
If you don’t make a good impression, potential customers won’t bother exploring your site, let alone do business with you. This is one-way marketing and web design are interlinked.
It’s important then to focus on the site elements that make the best impression on users. When you focus on the ones written below, you can almost guarantee that your site visitors will return:
Your website is the representation of your business online. This makes it among your most important brand assets.
A website gives you the space to tell people who you are, what makes you unique and different, who you aim to serve, and more.
When done right, it could help boost your credibility and promote customer trust. Web design and digital marketing are one in their objective to boost brand awareness. Let’s look at the example set by high-end skincare brand Aesop:
When developing a website, ensure that every element in it not only impresses your users, but also reflects your company identity through your choice of color scheme, images, typography, and content.
Below are some points to remember when designing your website to help improve your digital branding:
User and page experience is a Google ranking factor. When you invest time and resources to build an excellent website, search engines will reward you and give you better visibility. By extension, this will help widen your reach, attracting more visitors.
How does Google measure user experience? These three factors should guide you:
With these scenarios, you might understand why Google measures a website’s visual stability. It may seem like a tiny detail, but it’s one that can make or break users’ experience. Follow this formula to compute for your CLS.
Given these meticulous user experience criteria points, it’s best to consult a professional Web development company that will give you a blueprint to jumpstart your user experience design project.
A crucial element in user-friendly, modern websites is the social media buttons. They’re usually at the top or the bottom section of blog posts, allowing visitors to share the content easily on their socials.
This feature has the potential to boost brand awareness and increase your audience reach. This is another way Web design and digital marketing are related.
The only challenge in improving your website development is to determine the best, strategic placement for the social sharing buttons. Positioned in the wrong places, the buttons may not successfully encourage people to share content and may even be deemed intrusive by some users. Instead, place them in the following spots:
Remember, users only share what they find interesting. If they only read the introduction of your blog post and didn’t progress halfway through, there’s a good chance they didn’t find it share-worthy. It’s safe to assume that the social buttons at the top of the page aren’t getting the clicks you’re expecting.
Therefore, the better move for Web design is to put the social buttons halfway through the content, where readers have already consumed a good chunk of the post – or at the bottom of the content, once they complete reading the entire post.
A blog post with thousands of shares will pique the interest of new visitors and encourage them to read through the content. Hopefully, they will share this on their social platforms.
It’s one thing to attract visitors, but it’s another one to keep them. There are over a billion websites on the internet today. In your industry, specific to your location, perhaps there are hundreds or thousands.
Customers have several options yet they would always go for and stay on the platform that’s easy to use and navigate. Ensure that yours is exactly that by using the strategies below:
Remember, you want to propel customers to act. If the website is too cluttered or complicated, they might not get the message you’re trying to convey and leave your platform altogether.
It will be helpful to ask the following questions when you’re in the process of website development:
Have you ever seen an outdated shop, peeling paint on the facade, cluttered walls, and absent retail clerks? For sure, you stepped into that store with the reservation that you’re going to find what you’re looking for. A visually messy, complicated website is similar to this. It spoils the buying experience, the worst way to dampen marketing efforts.
It’s one thing to attract visitors and keep them, it’s another to encourage them to do business with you. When you invest time, effort, and resources on a conversion-centered website design, you reduce the customer’s hesitation to purchase from your business.
The strategies mentioned above nurture customers into conversion. To propel them to actually do business with you, introduce real-time customer support on your website. A live chat tool will help you in the following ways:
In this tech-first age, businesses are trying to one-up one another, providing advanced tools that would make them the top-of-mind choice.
If your website is not optimized for the best user experience, you’re at risk of losing not only your online presence but also your competitive advantage.
To outdo your competitors, analyze what exactly they’re doing, in terms of website optimization. Below are some tools that can help:
While they are two distinct disciplines, web design and digital marketing go together in many ways. A well-designed website can help you achieve your marketing objectives.
In turn, marketing tactics – including search engine optimization and social marketing – can yield better outcomes through a well-designed website.
In summary:,
Do you need help in your web design and digital marketing? Perhaps, you have tried and tested web design marketing practices. If so, reach out to us via our social platforms: Facebook, Twitter, and LinkedIn.
Thank you for downloading our free template.
Expect fresh digital marketing resources delivered straight to your inbox every week.
The email address used was already subscribed to the newsletter.
Sign up for our newsletter to get the latest marketing tips and best practices delivered to your inbox.
Sign up for our newsletter to get the latest marketing tips and best practices delivered to your inbox.