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Home Blog Digital MarketingLeveraging Web Design and Digital Marketing for Ultimate Results
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Digital Marketing User Experience Design
Web design and digital marketing do go together, and with the right collaboration, they can be the powerful conversion combo you’ve dreamed of.
Web design is primarily a discipline of aesthetics. It deals with the visual appeal of website elements – from layout and typography to colors and arrangement of content. All to tell your brand story in a way that resonates with your target audiences.
Studied separately, many assume that web design couldn’t possibly have anything to do with digital marketing or online selling. Well, operating as both a digital marketing and web development company, we argue otherwise.
From the perspective of customers or audiences, the art and science put into both practices are concentrated into the customer experience – interactions and user experiences that are free of friction. And from the marketer’s lens it’s about optimizing the brand experience so that customers keep coming back to transact.
With that, you can conclude that web design and digital marketing are inextricably linked. In this article, we’ll give you a deeper understanding of their synergistic relationship that creates sustainable business results.
Web design in digital marketing is the process of effectively crafting a website that looks appealing but also functions well as a platform for marketing your services and products.
As part of your online assets, web design is focused on creating an online presence that reflects your brand, attracts leads, and converts them into customers. This includes using high-quality visuals, effective user experience strategies, responsive layouts, and other strategic components to create an engaging website. Moreover, it also requires an understanding of how search engine optimization works so you can increase organic traffic coming from Google or other search engines.
With all these elements working together in sync, web design in digital marketing helps businesses:
And the best part is, you don’t even need to master all technical aspects of web design to integrate this into your marketing or business processes.
No. Coding is not required for digital marketing, however, it benefit you in terms of creating effective online experience for customers, and gain more success online.
For starters, marketers who code can optimize campaigns expertly, and make smarter decisions on how to reach targeted audiences using different technologies.
For instance, knowledge of HTML and CSS enables you to customize website designs so they look attractive and function across devices. Coding skills can also be used to create dynamic content that changes based on user input or browser type, optimizing their experience.
Meanwhile, an understanding of JavaScript or jQuery helps in creating interactive experiences. With it, you can introduce elements such as sliders and pop-ups that have become popular among marketers.
Hence, while coding is not a prerequisite for digital marketing success, it does expand optimization potential that marketers would do well to take advantage of, if granted.
Yes, a web developer can be a digital marketer. As web design and marketing continue to overlap as practices, developers must possess a small level of understanding of marketing. This is so designers and developers can generate leads and sales for their website creations.
A great web developer should understand more than just coding languages and has a well-rounded understanding of other facets of digital marketing. Knowing how to integrate search engine optimization or SEO in web development, use digital advertising platforms such as Google AdWords and Facebook Ads, and be familiar with content marketing, and social media management.
Finally, an understanding of how to use data analytics tools gives web designers and developers the capability to understand how end users interact with websites. This knowledge and understanding of analytics digital marketing tools like Google Analytics helps developers track website performance which, in turn, help them spot features that can be improved upon for increased conversions or positive user experiences.
With this arsenal of digital marketing skills, web developers can make sure their designs are draw in visitors and results.
FURTHER READING: Become a Better Digital Marketer With These 18 Online Courses
We established how web designers can be digital marketers and how vice versa, marketers can benefit from knowing basic codes. To further drive the importance of both to create an effective website, here are general principles of web design that everyone and anyone can follow:
In this article, we will discuss the specific ways web design and digital marketing can go hand in hand through to achieve many benefits for your brand and business.
Specifically, a web design that’s grounded on marketing objectives helps achieve:
Like it or not, digital-first customers would judge your business based on the image you project online. This is because the modern buying journey typically starts with an online search.
Potential customers type the name of your business on the search bar, with your website being one of the first things that will pop up.
If you don’t make a good impression, potential customers won’t bother exploring your site, let alone do business with you. This is one-way marketing and web design are interlinked.
It’s important to focus on the site elements that make the best impression on users. When you focus on the ones written below, you can almost guarantee that your site visitors will return:
Your website is the representation of your business online. This makes it among your most important brand assets.
A website gives you the space to tell people who you are, what makes you unique and different, who you aim to serve, and more.
When done right, it could help boost your credibility and promote customer trust. Web design and digital marketing are one of their objectives to boost brand awareness. Let’s look at the example set by the high-end skincare brand Aesop:
When developing a website, ensure that every element in it not only impresses your users, but also reflects your company identity through your choice of color scheme, images, typography, and content.
Below are some points to remember when designing your website to help improve your digital branding:
User and page experience is a Google ranking factor. When you invest time and resources to build an excellent website, search engines will reward you and give you better visibility. By extension, this will help widen your reach, attracting more visitors.
How does Google measure user experience? These three factors should guide you:
With these scenarios, you might understand why Google measures a website’s visual stability. It may seem like a tiny detail, but it’s one that can make or break users’ experience.
Given these meticulous user experience criteria points, it’s best to consult a professional Web development company that will give you a blueprint to jumpstart your user experience design project.
A crucial element in user-friendly, modern websites is the social media buttons. They’re usually at the top or the bottom section of blog posts, allowing visitors to share the content easily on their socials.
This feature has the potential to boost brand awareness and increase your audience reach. This is another way Web design and digital marketing are related.
The only challenge in improving your website development is to determine the best, strategic placement for the social sharing buttons. Positioned in the wrong places, the buttons may not successfully encourage people to share content and may even be deemed intrusive by some users. Instead, place them in the following spots:
Remember, users only share what they find interesting. If they only read the introduction of your blog post and didn’t progress halfway through, there’s a good chance they didn’t find it share-worthy. It’s safe to assume that the social buttons at the top of the page aren’t getting the clicks you’re expecting.
Therefore, the better move for Web design is to put the social buttons halfway through the content, where readers have already consumed a good chunk of the post – or at the bottom of the content, once they complete reading the entire post.
A blog post with thousands of shares will pique the interest of new visitors and encourage them to read through the content. Hopefully, they will share this on their social platforms.
It’s one thing to attract visitors, but it’s another one to keep them. There are over a billion websites on the internet today. In your industry, specific to your location, perhaps there are hundreds or thousands.
Customers have several options yet they would always go for and stay on the platform that’s easy to use and navigate. Ensure that yours is exactly that by using the strategies below:
Keep the design simple. Simplicity in website design involves a two- or three-color scheme, a maximum of two fonts, plenty of white space, and a clean layout.
Remember, you want to propel customers to act. If the website is too cluttered or complicated, they might not get the message you’re trying to convey and leave your platform altogether.
It will be helpful to ask the following questions when you’re in the process of website development:
Have you ever seen an outdated shop, with peeling paint on the facade, cluttered walls, and absent retail clerks? For sure, you stepped into that store with the reservation that you’re going to find what you’re looking for. A visually messy, complicated website is similar to this. It spoils the buying experience, the worst way to dampen marketing efforts.
It’s one thing to attract visitors and keep them, it’s another to encourage them to do business with you. When you invest time, effort, and resources in a conversion-centered website design, you reduce the customer’s hesitation to purchase from your business.
The strategies mentioned above nurture customers into conversion. To propel them to actually do business with you, introduce real-time customer support on your website. A live chat tool will help you in the following ways:
In this tech-first age, businesses are trying to one-up one another, providing advanced tools that would make them the top-of-mind choice.
If your website is not optimized for the best user experience, you’re at risk of losing not only your online presence but also your competitive advantage.
To outdo your competitors, analyze what exactly they’re doing, in terms of website optimization. Below are some tools that can help:
While they are two distinct disciplines, web design and digital marketing go together in many ways. A well-designed website can help you achieve your marketing objectives. In turn, marketing tactics – including search engine optimization and social marketing – can yield better outcomes through a well-designed website.
In summary:
If you just want a quick chat, reach out to us via our social platforms: Facebook, Twitter, and LinkedIn.
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