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Home Blog Social Media Management & MarketingGuide to Leveraging Twitter Spaces for Establishing Thought Leadership
Content Marketing 11 min read
Social Media Management & Marketing 6 min read
Social Media Management & Marketing 12 min read
Social Media Management & Marketing
Industry experts are leveraging Twitter Spaces for building thought leadership and asserting their position in the market. Will you hop on the trend too?
Whether you’re marketing to consumers or businesses, building up your brand authority is critical to attracting potential customers. To meet this goal, you’ll have to write extensively – on your blog, in guest posts – or be open to sharing your ideas in industry forums.
Due to the extensive effort it takes, building authority is an uphill battle. It’s more so a challenge to surmount in an ever-distracted online space. Imagine poring over an expertly written guest post, only to have it ignored by your audiences, or rejected by editors.
Enter social media management and marketing and how X resurgence as a platform for establishing thought leadership.
While it doesn’t market itself openly as a platform for professionals the way LinkedIn does, X offers a unique way for you to share industry knowledge.
Through its iconic micro-blogging format, sharing insights on the social platform lets you do so in quick, snackable pieces of information. Perfect for today’s online reading behavior.
What’s more, you can use X to build thought leadership in various ways, thanks to both old and new features found on the platform. Below are features that are popular among thought leaders in the space:
In this article, we’ll be focusing on how you can leverage Twitter Spaces specifically for thought leadership.
Among the features above, Twitter Spaces is becoming a steady staple for thought leaders. This is mostly due to the fact that it engages X audiences in real-time and in a personal way.
Unlike other features on X, you can’t schedule Spaces ahead of time. This creates real-time opportunities for your audiences to connect with you. You can engage audiences in a number of ways, but the most important thing to note when doing so is to allow it to be a safe space for exchanging thoughts and ideas.
That way, you not only establish authority but also foster good rapport and strengthen brand-client relationships. Additionally, Twitter Spaces is also a great avenue for tackling issues in a communal arena, allowing you to get live feedback about your brands and products.
Lastly, in terms of logistics, Twitter Spaces is also relatively easier to organize versus, say, webinars. To organize a Twitter Spaces, your invited key opinion leaders (KOLs) can just log into their X accounts, enter a space, wait to be assigned as a speaker, and engage.
Unlike webinars, Spaces also don’t need much equipment. Where a webinar will require an audio-video setup, Spaces will only require you and your KOLs to have a microphone or a decent pair of headphones.
To sum up, Twitter Spaces provides the following benefits:
Overall, interactions on Twitter Spaces are perfect for exchange in its truest sense. You share your knowledge and set yourself up as the expert. In turn, your audience can also share insights about your brand that you couldn’t have accessed through online surveys.
This information exchange can open up additional opportunities for strategizing content or other online marketing efforts in the future.
Remember that establishing thought leadership anywhere online requires consistency – both in the topics you cover, and the frequency with which you engage.
In that sense, leveraging Twitter spaces for thought leadership requires thoughtful planning so that consistency is achieved. Below you’ll find a few tips you can follow so that you can start building your expert image on X.
The exchange of ideas on Twitter Spaces happens in real time. Hence, it’s important to start a Space with a plan. Included in this plan should be your:
Dead air during a Space should be avoided. Too much quiet means that your Space isn’t engaging audiences as much as you think.
Hence, you will want to have a moderator to help:
Overall, a moderator is someone who helps manage the discussion; they make sure that it’s as enriching as possible and learning goals are met.
A nifty feature of Twitter Spaces is that it sends out a unique notification to your followers whenever you start one. The downside is that you’re not sure if your audiences will be online at the time you start it.
This is what promoting your Twitter Spaces in advance solves. Take this tweet from our friends at PumaPodcast as an example:
🚨Space alert!
— PumaPodcast (@PumaPodcastPH) November 7, 2022
Kumusta kayo nung dumaan ang bagyong #PaengPH? Nagbantay ka rin ba sa social media para sa balita?
Tomorrow at 6pm, meet the team from @mapakalamidad to learn more about how we can use social media to our advantage during calamities. https://t.co/evS04iAhwF
With the tweet, they helped inform their followers in advance regarding the time and date of their Twitter Space.
Apart from boosting awareness of the Space, posting announcements like this also give your audiences a pleasant experience of your brand engagement efforts. It’s as if telling them that, “hey, I would be really grateful for your presence at this engagement, I hope you can carve out time around these dates.”
Thoughtful and professional, isn’t it?
Another way you can assert thought leadership is by allowing your audience to participate in the discussion. Because a thought leader isn’t just out here to give one-sided opinions. You should also be willing to sit down and hear your audience out patiently.
After your discussion, make it a point to ask for your audience’s take on the matter. You don’t have to take all the answers given time constraints, but make sure to at least hear a few out.
This signals to your audience that you’re open and willing to hear them out. Incidentally, you can also take this opportunity to unearth topics or concerns they would like you to talk about in your next discussion.
Twitter Spaces are great places to mine for insights never before tackled. That’s why tweeting highlights of your discussions in a Space is a great way for establishing thought leadership.
Try to think back to your notes on the discussion and see if there’s anything new and insightful to share. Put it out for additional dialogue in a tweet. Doing so may bear fruit to another topic you can tackle in the future.
Twitter Spaces is a popular avenue for building thought leadership because of the unique way it offers you in sharing insights. But to leverage it effectively, you have to:
What are your thoughts on Twitter Spaces for thought leadership? We’d like to learn how you explore this X feature for yourself. Just shoot us a message on Facebook, X, or LinkedIn, and let’s chat.
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