8 Influencer Marketing Platforms Every Marketer Should Know
Social Media Management & Marketing 7 min read
We use cookies to personalize content and ads, which enables us to analyze our traffic.
If you continue to use this website, you consent to the use of our cookies. Find out more here.
Home Blog Social Media Management & MarketingUpdated Influencer Marketing Statistics for Social Influencers and Businesses
Social Media Management & Marketing 7 min read
Social Media Management & Marketing 11 min read
Social Media Management & Marketing 10 min read
Social Media Management & Marketing 5 min read
Social Media Management & Marketing
Marketing through social influencers is showing no signs of slowing its momentum in 2023.
As influencer marketing grows more popular, businesses need to be aware of the current statistics surrounding this field. By understanding influence marketing statistics, businesses can make more informed decisions about their marketing campaigns.
You can tap into the power of influencers to market your business and increase word-of-mouth marketing. The biggest selling point for influencer marketing is its potential to reach new audiences. So looking into influencer marketing statistics can help you understand how social influencers can benefit your business.
If you’re thinking about using influencers to market your business, it’s important to understand the current landscape of influencer marketing. Data have a tendency to change rapidly, but these eight influencer marketing statistics will give you a good overview of the industry and help you make informed decisions about your influencer marketing strategy.
As mentioned earlier, influencer marketing is a tool that can be utilized by businesses in order to boost brand awareness or drive sales. It’s a growing industry, with more and more businesses turning to influencers to promote their products or services.
Understanding influencer marketing statistics can be the key to success when planning influencer marketing campaigns.
We’ve rounded up eight of these important local and global influencer marketing statistics in the Philippines and globally for you, below.
Recent figures suggest that 82.4 percent of the total population of the Philippines, or roughly 92 million people, has a social media account. This staggering number opens up unlimited opportunities for businesses to reach their target audience.
Social media sites are primary influencer marketing platforms. With such a massive number of Filipinos actively engaging on Facebook, YouTube, Instagram, and other sites, your partner-social influencers can easily connect with your target groups.
Based on recent stats, 51.4 percent of celebrities and influencers are followed by social media users in the Philippines. This is way above the global average of 22.6 percent.
Filipinos listen to and support celebrities and influencers. No wonder brands are aggressive with influencer marketing for the local market. In fact, even politicians collaborate with influencers during the campaign period to earn votes.
Recent data suggest that 97.2 percent of Filipinos browse the internet on their mobile phones. This is tied to the boom in the usage of mobile phones around the world.
This fact, along with the large size of the population that’s participating actively on social media, influencers are best tapped to create snackable content for mobile devices. This content can include high-quality photos, videos, and podcasts, among others.
Filipinos love social media that they beat the global average in terms of average daily time spent. According to the latest statistics, social media users in the Philippines spend 4 hours and 6 minutes on social media sites, only second to Nigeria. The global average is 2 hours and 29 minutes.
This data suggests that social media is a powerful tool to share your stories to your target audience. With interesting and relevant storytelling, you can deliver your message well with the help of the right social media influencer.
The Millennial demographic, or those born between 1981 and 1996, are among the largest social media users in the Philippines. Recent data reported that Filipinos aged 26 to 35, comprising of the highest percentage of social media users. This is equivalent to 16.4 percent of the total users in the country.
Why should you care? With influencer marketing, you can tap into the income-earning young population of the Philippines. Millennial Filipinos are either employed in government or private offices or running their own small businesses. They are tech-savvy and have the money to spend.
While there are more social media users in urban areas, those from rural areas don’t lag behind. In fact, 48 percent of social media users in the Philippines are outside Metro Manila and key cities.
This is amazing news for businesses planning of using influencer marketing. Your partner-influencer can reach out to your potential customers in provinces, where the majority of Filipinos reside.
Social media users in the Philippines are on Facebook, Instagram, and other similar sites primarily to contact family and friends. Filipinos are known to be sociable, and their culture of hospitality is known everywhere. With social media platforms, they are always in touch with the people who matter to them.
There are about 1.83 million Overseas Filipino Workers, based on the latest government data. Social media allow these hardworking Filipinos and their families back home to stay connected. This information is essential if your target market includes this demographic. Choosing brand influencers who resonate with your audience, such as OFWs and their families, should be your top priority.
Social media users in the Philippines use more platforms than their peers abroad. On average, Filipinos use 8.5 social media platforms, the 4th most in the world. The global average is 7.5.
Why should you care? If you’re targeting the Filipino market, you may collaborate with influencers who distribute content across platforms. Facebook is the top social site in the country with 96.2 percent of Filipino social media users say that use it daily.
One of the main reasons businesses are drawn to influencer marketing is because it tends to have a high ROI. In fact, influencer marketing ROI is 11 times higher than banner ads. This just goes to show that influencer marketing is a great way to reach your target audience and see a good return on your investment.
These are just a few of the influencer marketing statistics you should look into before launching your next influencer marketing campaign. By understanding the landscape of influencer marketing, you can better tailor your campaign to achieve your desired results.
According to Statista, that number is only going to grow in the coming years. With such a large portion of the world’s population using social media, it’s no wonder that influencer marketing has become such a popular tool for businesses.
Since mobile and internet possibilities for users are continually improving, social media influencers have more opportunities to grow their audiences. This, in turn, creates more opportunities for businesses to reach their target consumers through influencer marketing.
Influencer marketing is not only a great way to reach a wider audience, but it’s also a great way to acquire better customers. In fact, 51% of marketers say influencer marketing helps them acquire better customers.
This is likely due to the fact that influencer marketing allows brands to target a specific audience and reach them in a way that is authentic and relatable. As a result, the customers that are acquired through influencer marketing tend to be more engaged and more loyal than those who are reached through other marketing channels.
Data from Statista stated that influencer marketing was worth $13.8 billion in 2020 and is expected to grow to $22.9 billion by the end of 2025. This not only proves that influencer marketing is here to stay but that it is also an industry with a lot of potential for growth.
As influencer marketing becomes more popular, businesses are willing to invest more money into influencer marketing campaigns. This is due to the fact that influencer marketing has been proven to be an effective marketing strategy.
It should be no surprise that social media influencers have a lot of influence over Gen Z, given that this generation is the most active on social media. In fact, according to Business Insider, 43% of Gen Zers say they are influenced by social media influencers when it comes to making purchasing decisions.
This is higher than any other demographic, which just goes to show the power that social media influencers have over this generation. If you’re looking to target Gen Zers with your influencer marketing campaign, working with social media influencers is a great way to do it.
While social media influencers with millions of followers may seem like the best option for your influencer marketing campaign, you may actually get more bang for your buck by working with a micro-influencer.
Micro-influencers are defined as influencers with between 1,000 and 100,000 followers. They typically have very engaged audiences, who are more likely to take action after seeing a post from the influencer. Plus they usually charge less than bigger influencers, which can save you money while still getting great results from your influencer marketing campaign.
When it comes to influencer engagement rate, TikTok comes out on top. But of course, there are pros and cons to TikTok marketing despite influencers on TikTok having an average engagement rate of 8.5%, which is significantly higher than influencer engagement rates on other social media platforms.
This just goes to show that if you’re looking to reach a wider audience with your influencer marketing campaign, then TikTok should definitely be one of the platforms you consider.
Influencer marketing is popular in a variety of industries, but the fashion industry is by far the most active when it comes to influencer marketing. This is likely due to the fact that fashion is an industry that is heavily reliant on visuals. By working with influencers, fashion brands are able to reach a wider audience and show off their products in a way that is visually appealing.
Influencers have always been important in shaping public opinion. But in the age of social media, influencers can have an even greater impact on word-of-mouth marketing.
Word of mouth is one of the most powerful marketing tools available to businesses. It’s estimated that 92% of people trust recommendations from friends and family more than any other form of advertising.
Influencers are like friends and family on steroids. They have the ability to reach a large number of people with their recommendations, which carry a lot of weight.
This is why working with influencers can be such a powerful marketing tool.
When done correctly, influencer marketing can help you reach a larger audience, build brand awareness, and even increase sales. But of course, all this comes with time and just the right amount of risk-taking.
Ever heard of the idea that it takes 20 years to build a reputation and five minutes to ruin it? In the age of social media, that time frame has shrunk even further. A single influencer can make or break a brand in the eyes of potential customers.
This is why influencer marketing is so important. Influencer marketing is a form of marketing that focuses on using key opinion leaders to drive your brand’s message to a larger audience. It’s a strategy that can be used to build brand awareness, create buzz around a new product launch, or even increase website traffic and sales.
With influencer marketing, you can reach your target audience in a more authentic and relatable way. If done correctly, influencer marketing can be an extremely effective tool for growing your business.
Influencer marketing is not without its challenges. It can be difficult to find influencers who are a good fit for your brand, and even harder to get them to promote your products or services. But nevertheless, looking into influencer marketing statistics is the first step in the right direction for your business.
If you’re thinking about starting an influencer marketing campaign, these statistics can give you a good starting point. Keep these in mind as you plan your campaign and you’ll be on your way to success.
To know more about social media management and marketing, send us a message via our Facebook, Twitter, or LinkedIn accounts. Let’s chat!
Thank you for downloading our free template.
Expect fresh digital marketing resources delivered straight to your inbox every week.
The email address used was already subscribed to the newsletter.
Sign up for our newsletter to get the latest marketing tips and best practices delivered to your inbox.
Sign up for our newsletter to get the latest marketing tips and best practices delivered to your inbox.