As a pioneering digital marketing professional, Gary has clocked over 20 years of experience in the industry. He's part of the 1% of global digital marketers that are CXL-certified in conversion optimization, digital analytics, growth marketing, and is among the top 47 Filipino Professionals on LinkedIn.
Francis Gary Viray is the Founder and CEO of Propelrr.
Published Blogposts
-
Key Customer Experience Metrics to Monitor on Your Website
Published on: Oct 11, 2022 Updated on: May 17, 2024
Metrics for customer experience can easily signal if your website isn’t user-friendly. Here are the five most important ones.
Read Full Article -
Explaining the Impact of UX Design Principles on Digital Marketing
Published on: Oct 10, 2022 Updated on: May 21, 2024
Digital marketers know that user experience design (UX) design influences customer loyalty. Learn how some key principles affect your efforts, here.
Read Full Article -
5 Marketing Experiments That Show the Value of Testing Ideas
Published on: Oct 7, 2022 Updated on: May 16, 2024
If you’re still not sold on the importance of marketing experiments, then this article may just convince you. The basics of marketing experiments A better understanding of marketing experiments will help you appreciate its role and value in business. Let’s discuss a few basics in this section, starting with a definition of marketing experimentation. What […]
Read Full Article -
6 Reasons to Invest in PPC Campaign Management
Published on: Sep 23, 2022 Updated on: May 22, 2024
PPC campaign management seems like a waste of money at first glance. Check out this guide for six reasons why you should pay to manage your PPC today.
Read Full Article -
The Real Cost of Facebook Ads Versus Your ROI
Published on: Sep 21, 2022 Updated on: May 21, 2024
Does the cost of Facebook ads intimidate you as a digital marketer? Here’s your guide to overcoming that fear and investing in ads for better ROI.
Read Full Article -
5 Questions to Ask a Paid Ads Agency
Published on: Sep 16, 2022 Updated on: May 22, 2024
What should you expect from a Paid Google Ads agency? It’s always important to ask questions about campaigns, KPIs, and more. Take a look at these questions to ask.
Read Full Article -
Best App Store Optimization Tools to Outrank Competitors
Published on: Jul 12, 2022 Updated on: May 20, 2024
As competition in app stores tightens, you'll need to be armed with the best app store optimization tools in 2022. Take your pick here.
Read Full Article -
How to Leverage SEO Tactics for App Store Optimization
Published on: Jul 12, 2022 Updated on: May 20, 2024
Using SEO tactics when optimizing your app store page, you'll be able to increase visibility and downloads. Learn more about app store optimization here.
Read Full Article -
Your Guide to Choosing Between Retargeting or Remarketing
Published on: Jul 5, 2022 Updated on: May 21, 2024
Want to maximize your digital marketing campaigns? Learn about retargeting and remarketing by checking out the detailed guide below.
Read Full Article -
Get the In-depth Meta Ads Checklist for Optimization
Published on: Jul 4, 2022 Updated on: May 16, 2024
Want to improve the effectiveness of your Facebook ads? Read this comprehensive checklist on how to create optimize Facebook ads this 2021.
Read Full Article -
A User Experience Design Guide for Beginners
Published on: Jun 30, 2022 Updated on: May 22, 2024
New to User Experience Design? Check out this in-depth introduction to User Experience Design for newbies to help you get started.
Read Full Article -
5 Immutable Rules to Exceed Customer Satisfaction Every Time
Published on: Jun 8, 2022 Updated on: Aug 19, 2024
While we are in constant battle of getting the client’s much coveted attention, we are tempted to bet on over-promising deliverables as our only...
Read Full Article -
How Predictive Analytics Drives Digital Marketing Success
Published on: Jun 6, 2022 Updated on: May 21, 2024
With the use of predictive analytics in marketing, one can easily calibrate strategies. Read more on how to use data for your digital marketing success.
Read Full Article -
7 Must-Read Books For Digital Marketing Professionals
Published on: May 26, 2022 Updated on: May 21, 2024
Digital Marketers, to be well-rounded,...
Read Full Article -
4 Solid Revenue-Driven Digital Marketing Tips for Local SMEs
Published on: May 25, 2022 Updated on: May 22, 2024
Let truth be told. Think about your ability to connect, converse, and convert through your data for your local stores using digital marketing. Find out how!
Read Full Article -
Drive Digital Success With Propelrr’s Marketing Framework
Published on: May 23, 2022 Updated on: May 28, 2024
Want to know how to create a digital marketing strategy that drives online success? Let Propelrr’s tried-and-true framework be your guide.
Read Full Article