Content Marketing Trends for 2023
Content Marketing 6 min read
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Home Blog Content MarketingContent Strategy: How Content Consumption Cycle Works
Content Marketing 6 min read
Content Marketing 4 min read
Content Marketing 6 min read
Content Marketing 4 min read
Audience behavior online is rapidly changing. Are your content marketing strategies able to keep up?
As a seasoned content creator, you must be equipped and updated when it comes to your content strategy. Your content marketing strategy will be a big deal because your content consumption will depend on the strategy that you will be applying.
According to a research published online, 58.4% of the world’s population are engaged in social media and their average daily use is 2 hours and 27 minutes. The research also includes how people use the different social media platforms to interact with brands and products. The common activities of users are following and getting information on brands and products, finding funny and entertaining content, and sharing photos and videos.
That is why for companies that are engaged in creating a content marketing strategy, it is important to understand how users view content so as to make use of the forms of social media that their audience views.
For beginners who are still exploring the world of content marketing and its services, content consumption is how your audience interacts with your marketing strategy. It is how they read, watch, listen, share, and retain your content.
What content creators often overlook these days is how audiences actually consume content. It is about how they discover, evaluate, and act on narratives. And with evolving digital platforms and unpredictable consumer behaviors, content consumption is being disrupted. That is why it is important to re-evaluate how your audience consumes your content.
To help you to increase your knowledge when it comes to your content strategy and your audience content consumption, here are some effective tips straight from the leading digital marketing company Philippines that can help you in your content marketing business.
To better understand your audience you must know how the content consumption cycle works. There are four stages in the cycle and these stages are the discovery stage, evaluation stage, action stage, and the reference stage.
Let us start evaluating your audience content consumption using the cycle.
This stage is the initial stage of every content consumption cycle. It is where you can observe your audience choices and searches and how they interact with your marketing content strategy. Here are some of the factors that you must consider when it comes to this initial stage of the content consumption.
Here are some points that you might want to focus on when it comes to the searchability of your content.
The best time to post on social platforms is from Tuesdays to Thursday at 9 p.m or 10 p.m, and the worst day to post is on Sunday.
Once your target audience discovers your content, the next thing they have to do is to evaluate it. Your audience will start to engage with your content by reading, listening, and watching what you create. Here are some pointers that you must be aware of when your audience will be evaluating your content.
According to an article published online, the attention span of average adult consumers is eight seconds. You have to grab their attention in the first eight seconds of your video content. Take note that videos are vital to your content marketing strategy.
When creating videos never forget the basic rule in marketing that you must know your target audience. You must carefully plan your video content so that it will be helpful to the needs of your audience, authentic and genuine which can impact your target audience’s senses, and shareable that can generate interactions.
Today, content consumers don’t just read and watch content–they also make every content material their playlist. Consumers are now consuming audio-related content more than ever. You can use some of these audio platforms that are available for your audio content marketing.
It is also not enough that your audience is the one listening, you must also do social media listening. This will help you to analyze the conversions and trends happening around your brand and use these insights to make better content marketing decisions.
Your objective in this stage of the cycle is to make your target audience convert as your consumer.
Analyze how your audience engages with your content. Discover if your audience just browsed your content because there was no engagement or conversion on their part. However, if your audience appreciates your content they will convert as consumers and start sharing your content with others.
The goal of this stage is to build trust and relationship with your existing audience. Get them to consume more of your content, follow your brand’s journey, and continue in-depth sharing (the word and work of mouth).
Here are some ways that can help you strengthen your content advocacy and consumer loyalty.
It is important that your content strategy is in line with the content consumption cycle because it will result in a better targeted audience. Almost 40% of marketers say that content marketing is an essential part of their marketing strategy, and 81% say that their company sees content as a business strategy.
That is why it is important for you to master the content consumption cycle when it comes to your content marketing.
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