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Home Blog Social Media Management & MarketingSocial Media Management 101: How to Use Instagram for Business
Social Media Management & Marketing 7 min read
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Social Media Management & Marketing
Let’s throw it back to Instagram Marketing 101 and get a few things straight about what truly earns you your first engagments.
There’s no questioning at this point the fact that social media giant Instagram has opened up a lot of marketing opportunites for brands big or smalll; far and wide. With now a little around 200 million business accounts on the platform, Instagram has proven itself to be a sought-after tool for businesses that wish to grow an online presence.
And who can blame these businesses? After all, the platform currently has one billion active monthly users – making it fertile ground for sowing social media marketing seeds and reaping solid business results.
For those of you who are not in-the-know, the best way to tap into this massive user base and reap the rewards of Instagram marketing is through improving your engagement rates. What is the exact value of engagements in social media management? How can you earn these engagements and, subsequently, craft a plan for acquiring them in your digital marketing strategies?
That, you’ll find out in this Instagram Marketing 101 guide which contains absolute fundamentals applied by our veteran social media marketing professionals. These fundamentals have helped our clients win at Instagram marketing.
So read the following basic marketing set-up and strategy steps; so you, too, can experience Instagram success.
Since its launch in 2010, Instagram has introduced many innovative and business-friendly features – so much so that it has become very popular among digital marketers and social media agencies. Today, this creative platform enables some 200 million brands around the world to connect with a sizable audience.
Instagram is also fast becoming a social commerce platform where users can buy products directly from business accounts. In fact, 130 million users tap on Instagram shopping posts every month, according to Instagram internal data.
Instagram shop posts allow businesses to directly sell to their Instagram audiences. Through Instagram shoppable posts, users can instantly see the prices of products they see on their feed, click on it, and be directed to a landing page where they can transact.
Instagram stories can also include a Shop Now feature which redirects users to your website or product catalogue when swiped. All these translate to an enhanced and more secure user shopping experience and more conversions for your business.
To create effective Instagram marketing campaigns and improve engagement with your target audience, know who exactly you are interacting with. The following are some key insights on Instagram to keep in mind:
Figure 1. Instagram Usage Statistics. Only provide you a quick overview of how the general audiences on the platform look and behave. Seek to gain more nuanced insight about the specific audiences you’ll want to be targeting on Instagram. Photo by Propelrr.
As a social media platform, Instagram offers a multitude of ways for you to connect with new and existing customers. It offers many exciting possibilities for you to get creative with your Instagram campaigns and stand out.
To post on your Instagram feed, follow these steps:
An Instagram story is different from a post in that it is only viewable within 24 hours from the time of posting. After this period, the story can no longer be viewed by other users. To post an Instagram story:
Instagram Reels lets you record and share three- to 15-second videos with a soundtrack. To create and share a Reel:
Make sure your Instagram account is set to Business and not Personal. A Business profile is free and equipped with more advanced features, including Instagram Insights, Instagram Ads and tagging products on your photos – useful for digital marketing and online selling.
If you have an existing Personal profile that you would like to convert into a Business profile, you may easily do so through the following steps:
Keep in mind that Business accounts are automatically set to public; so make sure that all your details are correct and complete. It should look something like this:
Figure 1.1. Key Elements of Instagram Branding. Apart from completeness, an Instagram business profile should contain relevant and verifiable details that are attributable to your brand. One look at it should tell your customers that you’re a professional and credible account. Photo by Propelrr.
Nobody wants to engage with a brand with shady business details. Make your profile look professional and easily verifiable by adding details relevant to your business and follow Instagram branding best practices. Set up your profile by tapping on Edit Profile. Below are some basic yet important information to include in your profile:
Strive to make your Instagram account engaging and personable rather than hard-sell. Design a solid social media content strategy to help you keep your eyes on your marketing objectives and boost your brand’s engagement rate with its followers.
To create effective and engaging content strategies, consider the following factors:
One way to keep your audience engaged is to make them feel that they are part of your online community. Hence, make your Instagram feed conducive to two-way communication and meaningful interaction with your followers.
Share content that is informative, entertaining and valuable to them while remaining true to your brand. Your Instagram account should be a place that encourages your followers to interact with one another and bond in their shared experience of your brand.
Below are some practical tips to engage your audience:
Being on Instagram gives you an opportunity to collaborate with social media influencers and digital creators who are at the top of their game. These personalities earned their name for being able to “influence” their followers to engage with them, support a cause, buy a product, and more.
Social media influencers are not limited to Hollywood stars with millions of followers. Micro influencers or content creators with at least 10,000 Instagram followers can be equally effective in helping you hit your Instagram marketing goals. A micro influencer from your city can give you a more personalized and localized approach to your marketing campaign and may also be someone your local customers could closely identify with.
Use the guide questions below to determine what kind of influencer can best fit your brand and marketing campaign:
In a world of visual-oriented mobile device users and short attention spans, Instagram is proving to be king. Use our Instagram Marketing 101 to propel your next social media marketing campaign forward. In summary:
Do you need help in creating high-impact content strategies on Instagram or want tips on how to make your posts stand out? Comment below or message the Propelrr team on Facebook, Twitter, or LinkedIn.
Looking for more tips on how to collaborate with Instagram influencers, or creating stunning Reels? Make sure to subscribe to the Propelrr newsletter and we’ll send them straight to your inbox.
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