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Home Blog Social Media Management & MarketingA Guide to Boosting Your Site for Social Media for 2023
Social Media Management & Marketing 7 min read
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Social Media Management & Marketing
This guide comes complete with tools and tips you can use for boosting your social media.
Boosting your site for social media should be one of your digital marketing strategies as more brands take their businesses online.
Businesses are spending serious money to boost their social media presence. In 2023, ad spending on social media sites is projected to reach over US$ 268 billion. Ad spending is expected to record an annual growth rate of 9.40% from 2023 to 2027, resulting in a forecasted market volume of US$ 384.90 billion by 2027.
But paid advertising is only one of the many social media strategies out there. A digital marketing agency can help you with social media management, including mapping out a content marketing plan and maximizing tools available in your chosen platform.
Whether you choose to work with an agency or prefer to boost your social media presence on your own, here’s a guide to an effective social media strategy for 2023.
From the key trends down to the tools and steps you’ll need to take, gear up for social media boosting in 2023 with the help of the list below.
Before we jump into the tips and tools, it’s important to inform ourselves of relevant social media updates for the year.
Remember that even the smallest updates can change the game for businesses small and large. Make sure to keep these important updates in mind when mapping out your strategy.
All in all, these updates combined can help you succeed if you plan for adopting them.
As the digital marketing trends change over time, so do the need for brands and marketers to fine tune social media strategies. Stay in the loop of updates on top social media platforms!
Having social marketing tools takes you one step above your competitors. They can help you strategize, research, and schedule posts. Plus, they are great ways to engage hundreds or even thousands of audiences that you have. In this list, try the best tools for your social media strategy.
Canva. Create beautiful visuals for all your contents. Use Canva to make your creative ideas come to life through images, videos, presentations, and more. The tool also lets you accomplish creative collaborative work, and has sharing, printing, and scheduling features as well.
When it comes to visuals, having a great tool like Canva is not enough. You have to combine its use with the best practices for visual content in social media.
Didn’t find the best tool for you? There are many premium social media tools available for your use. Make sure to do your research, so you can choose the best ones that fit your requirements and capabilities.
Crafting a social media campaign is not an easy task and by now, you might only think of all the things that could go wrong. But with a smooth social marketing process, you’d be assured that you have less to worry about. Build your social platforms for success using this strategy process, inspired by Propelrr’s scalable digital marketing framework.
Know how you can improve your social media campaigns by looking at your existing data. Check out how your customers interact with your content. Find out which content stands out the most, and which platforms are getting the most interactions. In this way, you’ll know which of your campaigns need improvement.
Without a clear set of goals, it will be difficult to craft high-impact social media strategies. Your goals serve as the blueprint of your campaign efforts. But you have to remember that your social marketing goals should also align with your brand’s business objectives. Make goals that do not just reach your customers, but also raise brand awareness.
Benchmarking is a good method to evaluate which of your social marketing efforts needs improvement. With benchmarking, you can make an objective evaluation of your marketing activities and track their progress.
Assess the effect of your digital marketing activities on your target audience and use that information to identify areas of improvement.
Research is very important in any digital marketing campaign. Recognize the trends for your brand’s products and services, and how your customers view your brand. Check out your competitors and the edge of your brand against them.
If you have a social media platform, your users are bound to post negative and positive comments about your brand. Use those comments to figure out which aspects of your social media campaign actually work. Avail of social listening services as well to help you keep track of how other people across blogs, forums, and other online communities view your brand.
In social media marketing, you need to keep your friends close and your enemies closer. Your competitors have rich information on what social media strategies work or not. Use their social media strategy as comparison to your own marketing strategies.
There are lots of brands out there that stand out because of their online presence. This is why a brand persona is crucial, because it will instantly help your brand stand out and resonate with your audience. Target your customers’ demographics, pain points, and motivation in making your social media persona.
You’ve done your research and your goals are ready. Now, what is next for your social media strategy process? Make specific tactics to meet your social media goals. For example, use your brand persona to connect with your target audience and use it as a basis for market research.
Content buckets or categories can be your brand’s treasure trove for achieving brand recognition. Identify content buckets that establish connection with your target market. Also, make it a part of your social media strategy checklist to carefully plot content buckets.
As a brand, you would want to stand out but still maintain your business goals and values through your content. Do this by carefully planning content themes in your social marketing calendar. This will allow you to craft unique, compelling, and consistent content for your brand.
Using your themes, create mood boards for your content. Mood boards foster creative inspiration among your content creators. Also, these mood boards are good visual previews for comparing color schemes, images, and the overall feel of your social media content.
Of course, successfully trying your social media strategy is not the end of your campaign efforts. As always, you go back to research. Evaluate your social media strategy’s performance and use it as future reference for new marketing strategies.
In 2023, more than 59% of the global population or 4.76 billion people are social media users. There are 137 million new users who have joined social sites over the past 12 months. This staggering number is reason enough for you to boost your brand’s social media presence.
But like any other marketing channels, you need to know how to make social media work for you. As discussed above, you have to stay in the loop of developments introduced by top social media platforms, particularly those that you use.
It’s also recommended that you take advantage of social media tools to enhance your digital marketing efforts. These could make your ads posting more efficient and your content creation of higher quality.
It will also help you achieve your digital marketing goals if you adopt a strategic process that involves a regular content audit, market research, social listening and the other tips enumerated in the previous section.
Most importantly, put your audience at the core of your social media strategy. Stay true to your brand, remain relevant to your audience and build meaningful connections with them.
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic,” shared Howard Schultz, Former Chairman/CEO of Starbucks, in his New York Times best-selling book, ‘Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time’.
Finally, we would like to reiterate that social media strategies can and should change frequently. Don’t fall in love with a process so much that you don’t risk switching things up until it’s too late. Updates on digital platforms happen in the blink of an eye, so make sure to always be flexible and adaptable.
Ultimately, in this new age of digital marketing, you can always bank on success so long as you bear in mind these key things:
Now that is a wrap! You now have a battle plan for your 2023 social media campaign. We’re sure you’ll be ready to try out new social media features, tools, and techniques that will drive engagement and conversions for your brand.
But hey, if you ever feel that you want more unique insights that this guide has to offer, we are always here to help. Give us a shoutout at our Facebook, Twitter, and LinkedIn accounts.
To get direct tips for boosting your social media presence for the years ahead, make sure to subscribe to the Propelrr newsletter.
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