Name: Propelrr
Address: 3F, DMCI Homes Corporate Center, 1321 A. Apolinario St., Makati City, Metro Manila, 1233, Philippines
Telephone: +63 2 7978 0883

Author & Editor

Copywriting Team Lead

Caleb is the Copywriting Team Lead of Propelrr. He likes to tell stories either through his writing or when meeting clients. He has a knack for grounding ideas with research to make his storytelling feel more connected to readers and their pain points. Outside the office Caleb plays drums for 5 bands and is happily married to his wife and one daughter (a fur-baby).

Published Blogposts

15-fold Manifesto on Email Marketing

Published on: May 30, 2022 Updated on: May 20, 2024

Email Marketing Campaigns

Learn 15 best practices on email marketing, including simple actionable tips such as list segmentation, and email's rule of thirds. Keep reading to learn more about it!
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Direct Response Copywriting for Websites – How Now Wows!

Published on: Feb 25, 2022 Updated on: Mar 19, 2025

Web Development

Make your copywriting for websites more impactful and emotionally-driven through direct response copywriting. Learn these tips and tricks from Propelrr today!
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How to Do Conversion Copywriting in 3 Easy Steps

Published on: Jun 21, 2021 Updated on: May 28, 2024

Content Marketing

Conversion copywriting allows you to adopt a more data-driven approach to writing copies. Learn how to master it in this 3-step guide.
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13 Social Media Copywriting Engagement Tips for Your Brand

Published on: May 27, 2021 Updated on: May 29, 2024

Social Media Management & Marketing

Learn social media copywriting effectively and boost your brand engagement across all platforms with these 13 tips!
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7 Essential Resources to Help You Become a Good Copywriter

Published on: May 6, 2021 Updated on: May 21, 2024

Content Marketing

Becoming an excellent copywriter may not happen overnight, but it can happen with free training you can get from these handpicked courses.
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6 Essential Steps for Insight-driven Viral Marketing

Published on: Mar 9, 2021 Updated on: Oct 1, 2026

Social Media Management & Marketing

Ever wondered what makes a social media campaign ‘viral’? Then read this article and enter the world of insight-driven viral marketing.
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Power-up Your Product Messaging With Heuristic Evaluation

Published on: Jan 21, 2021 Updated on: May 17, 2024

Content Marketing

Stay ahead of the competition in digital with a heuristic evaluation for your website's overall product messaging. Read the full article here.
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12 Days of Digital Marketing Wishes for 2021

Published on: Dec 11, 2020 Updated on: May 21, 2024

Digital Marketing

Want to know what the Propelrr team wished for this Christmas? Find out in the 12 Days of Propelrr Wishes.
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Caleb Gasilao

Published Blogposts