Caleb is the Copywriting Team Lead of Propelrr. He likes to tell stories either through his writing or when meeting clients. He has a knack for grounding ideas with research to make his storytelling feel more connected to readers and their pain points. Outside the office Caleb plays drums for 5 bands and is happily married to his wife and one daughter (a fur-baby).
Published Blogposts
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Propelrr® and Drive Digital Differently® are now a Registered Trademark
Published on: Sep 19, 2024 Updated on: Sep 19, 2024
Add another ‘R’ to the name, folks. Propelrr® is now a registered trademark recognized by the Philippine Intellectual Property Office (IPOPHL), the primary government agency that regulates trademarks and IPOs in the Philippines. Part of our new trademark is the Propelrr tagline Drive Digital Differently® and brand logo, which is evident across promos, resources, and […]
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Persuasive Writing Techniques to Boost Website Conversions
Published on: Feb 28, 2024 Updated on: May 22, 2024
Learn about persuasive writing techniques that tap into the desires, pain points, and other aspects of consumer psychology to boost conversions.
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Marketing Research Techniques: Focus Groups for Digital Success
Published on: Nov 19, 2023 Updated on: May 22, 2024
Use qualitative marketing research techniques to drive digital wins today. Take a look at this guide for focus group tips for online marketing success.
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Must-Have Qualities of a Conversion Rate Optimization Agency
Published on: Sep 26, 2023 Updated on: May 21, 2024
With the right team, conversion rate optimization can double your profit. Here are qualities of top-notch optimizers you should look for when hiring an agency.
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Customer Insights Analysis – What is it and its Strategic Uses?
Published on: Sep 24, 2023 Updated on: May 21, 2024
Customer insights analysis often hold the key for helping you improve your marketing strategies. In today’s rapidly evolving market landscape, unlocking the next big opportunity often lies hidden within the data we collect. A customer insights analysis is what businesses use to navigate this vast sea of information, pinpointing precisely what your customers feel, want, […]
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Keywords to Clicks: Using SEO Writing to Boost Social Media
Published on: Sep 19, 2023 Updated on: May 24, 2024
Get excited about writing SEO-friendly social media content! Read these eight tips and watch your online visibility soar.
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Marketing Research Questions and How to Craft Them Effectively
Published on: Sep 14, 2023 Updated on: May 16, 2024
Want to write effective marketing research questions for your digital marketing? Check out this guide for expert tips to data-driven question writing today.
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Unleashing Email Marketing Research for Targeted Campaigns
Published on: Sep 13, 2023 Updated on: May 28, 2024
Email marketing research can help you speak directly with your audience through targeted campaigns. Learn how to maximize it here.
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Chatbots in Marketing: the Whats, Hows, and Whys of Chat With AI
Published on: Sep 13, 2023 Updated on: May 16, 2024
Chatbots in marketing can seem a little intimidating at first glance. Here are six ways you can leverage chat AI to ethically enhance your digital marketing today.
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How to Make Web Designs That Effectively Tell Your Brand Story and Build Trust
Published on: Sep 8, 2023 Updated on: May 17, 2024
Create a web design that connects with your target audience. Explore tips and techniques on how to make web designs that tell your brand story and build trust.
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The Unique Value of Copywriting Compared to Content Writing
Published on: Sep 6, 2023 Updated on: May 22, 2024
Unlike content writing, copywriting takes on a persuasive tone that motivates readers to take action. Learn the difference and transform your marketing strategy.
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How Storytelling Elevates Copywriting in Digital Marketing
Published on: Sep 6, 2023 Updated on: May 22, 2024
Create an authentic brand narrative for your audience. Learn how to incorporate storytelling into your copywriting and achieve digital marketing success.
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5 SEO Copywriting Tips to Optimize for People and Search Bots
Published on: Aug 23, 2023 Updated on: May 20, 2024
Want to optimize your SEO copywriting for both people and search engines? Read this guide to improve your writing and drive search wins for your brand now.
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7 Landing Page Copywriting Tips to Create Copies That Convert
Published on: Aug 23, 2023 Updated on: May 21, 2024
Land the perfect landing page copy with A/B testing today. Here’s your guide to creating landing pages that convert for your brand this year.
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How to Write Advertising Copy That Converts on Social Media
Published on: Aug 9, 2023 Updated on: May 16, 2024
Want to succeed in social media advertising? Learn how to write copies that convert by checking out this comprehensive guide on copywriting today.
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Work the Quirk: Writing Social Media Captions Gen Z Will Like
Published on: Jan 17, 2023 Updated on: May 16, 2024
Want to write engaging social media captions to connect with the new generation? Check out these six social media tips to write for Gen Z today.
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