Caleb is the Copywriting Team Lead of Propelrr. He likes to tell stories either through his writing or when meeting clients. He has a knack for grounding ideas with research to make his storytelling feel more connected to readers and their pain points. Outside the office Caleb plays drums for 5 bands and is happily married to his wife and one daughter (a fur-baby).
Published Blogposts
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How to Write Engaging Subject Lines for Email Campaigns
Published on: Dec 1, 2022 Updated on: May 23, 2024
Emails not getting any opens? These tips for writing engaging subject lines might help give it a boost.
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Five Best Newsletters for Content Marketers to Subscribe to
Published on: Nov 30, 2022 Updated on: May 21, 2024
Do you want to be a successful content marketer? Subscribe to these newsletters and learn from the best in the industry.
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8 Conversion Rate Optimization Tips That Use Storytelling
Published on: Sep 25, 2022 Updated on: May 28, 2024
Conversion rate optimization is done in a number of ways – the simplest being telling a story. Learn how to optimize your conversions through storytelling, here.
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4 Essential Copywriting Tips for Beginners
Published on: Jun 24, 2022 Updated on: May 20, 2024
A newbie in the copywriting world? Get cracking with those projects with these beginner tips that’ll surely help you out.
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11 Killer Copywriting Tips You Should Be Doing
Published on: Jun 21, 2022 Updated on: Aug 15, 2024
In marketing, the most compelling stories pull in more consumers. Study these copywriting tips to help improve your storytelling.
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6 Best Practices to Create a Unique Content Brand Voice
Published on: Jun 17, 2022 Updated on: May 21, 2024
Does the brand voice align to your audience? If you’re not seeing the engagement you want, your brand probably needs fine-tuning. Here are the best practices.
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Learn Double Opt-in Email Marketing to Boost Your Sign-ups
Published on: May 31, 2022 Updated on: May 20, 2024
So you’ve decided to run an email marketing campaign for your business, and now you’re looking for effective strategies for this endeavor. Good...
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15-fold Manifesto on Email Marketing
Published on: May 30, 2022 Updated on: May 20, 2024
Learn 15 best practices on email marketing, including simple actionable tips such as list segmentation, and email's rule of thirds. Keep reading to learn more about it!
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Direct Response Copywriting for Websites – How Now Wows!
Published on: Feb 25, 2022 Updated on: May 21, 2024
Make your copywriting for websites more impactful and emotionally-driven through direct response copywriting. Learn these tips and tricks from Propelrr today!
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How to Do Conversion Copywriting in 3 Easy Steps
Published on: Jun 21, 2021 Updated on: May 28, 2024
Conversion copywriting allows you to adopt a more data-driven approach to writing copies. Learn how to master it in this 3-step guide.
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13 Social Media Copywriting Engagement Tips for Your Brand
Published on: May 27, 2021 Updated on: May 29, 2024
Learn social media copywriting effectively and boost your brand engagement across all platforms with these 13 tips!
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7 Essential Resources to Help You Become a Good Copywriter
Published on: May 6, 2021 Updated on: May 21, 2024
Becoming an excellent copywriter may not happen overnight, but it can happen with free training you can get from these handpicked courses.
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6 Essential Steps for Insight-driven Viral Marketing
Published on: Mar 9, 2021 Updated on: May 21, 2024
Ever wondered what makes a social media campaign ‘viral’? Then read this article and enter the world of insight-driven viral marketing.
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Power-up Your Product Messaging With Heuristic Evaluation
Published on: Jan 21, 2021 Updated on: May 17, 2024
Stay ahead of the competition in digital with a heuristic evaluation for your website's overall product messaging. Read the full article here.
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12 Days of Digital Marketing Wishes for 2021
Published on: Dec 11, 2020 Updated on: May 21, 2024
Want to know what the Propelrr team wished for this Christmas? Find out in the 12 Days of Propelrr Wishes.
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Propelrr Celebrates 10th Anniversary Online
Published on: Jul 3, 2020 Updated on: May 30, 2024
True to its testament of driving digital differently, Propelrr, digital marketing agency in the Philippines, celebrated its 10th anniversary with a virtual but festive online celebration via Zoom last June 26, 2020,
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