The Website Was Ranking, but the Experience Wasn’t Pulling Its Weight.

Our service pages were attracting too little interaction, while search performance had started to plateau.

The problem crossed search, content, usability, and conversion. A design refresh alone would have been cosmetic. We needed research that could explain the friction, prioritize the highest-value changes, and connect the redesigned experience with the wider acquisition program.

We applied the same UX research discipline used for client work, then combined the redesign with SEO and content marketing to improve how decision-makers discovered, understood, and contacted the agency.

The first experimentation-led digital marketing and technology agency in the Philippines serving growth-focused brands in real estate, finance/fintech, ecommerce, and automotive through performance marketing, SEO, social media management, analytics, UX, conversion optimization, and web development.

Industry: Digital Marketing and Technology

Location: Philippines

Services: UX Research, UX Design, Conversion Research, Conversion Optimization, SEO, Content Marketing, and Website Development

The Results

UX Research Changed the Experience. The Full Program Changed Performance.

Technical Audit & SEO Review

Propelrr® began by examining the pages closest to conversion. Heatmaps showed limited click and scroll activity on service pages, while the wider audit exposed weak credibility signals, unclear offers, and technical performance issues. The team needed to understand why decision-makers were leaving before changing the design.

Conversion Heuristics

The 7 Levers of Conversion framework benchmarked relevance, trust, orientation, stimulation, security, convenience, and confirmation. Website and email surveys added direct customer language, while message mining captured the problems and expectations prospects expressed elsewhere. A 247-point usability review then examined navigation and functional friction in more detail.

Product-messaging heuristics tested whether each page explained its purpose, presented the offer clearly, and made forms easy to complete. The findings were converted into hypotheses and ranked through Propelrr®’s prioritization framework using effort, proof, impact, and visits affected.

UX Design Application of Technical & Conversion Audit

On the homepage, trust badges and client logos moved closer to the primary call to action. Reviews appeared earlier, and the narrative began with the prospect’s problem before introducing Propelrr®’s services. Awards and case-study results gave visitors proof without forcing them to search deeper into the site.

Service pages became shorter and easier to scan. Offers moved above the fold, while relevant client proof and case studies supported each service. Inquiry forms reduced the need to leave the page, and FAQs addressed questions drawn from search behavior. Combined with SEO and content marketing, the redesign helped turn the website into a stronger acquisition channel.