Digital Marketing 6 min read
Primary Homes Inc., AboitizPower Win Top Prizes in 2022 Asia-Pacific Stevie Awards
- 21 Apr 2022 3 min read
The virtual celebration and awarding of the winners of the Asia-Pacific Stevie® Awards will be held on June 29, 2022.
MANILA, Philippines – Primary Homes Inc. (PHI) and Aboitiz Power Corporation (AboitizPower) both receive Gold Stevie® Awards in the Innovation in Business Information or Application Websites, and the Innovation in Corporate Websites in the 2022 Asia-Pacific Stevie Awards, respectively.
The Asia-Pacific Stevie Awards are the only business awards program to recognize innovation in the workplace in all 29 nations of the Asia-Pacific region. It’s considered to be the world’s premier business award, conferring recognition for achievement in programs such as The International Business Awards® for 20 years.
The winners will be celebrated during a virtual (online) awards ceremony on Wednesday, June 29. The full list of awardees this 2022 can be viewed on their website.
Handpicked by experts
Winners were hand-picked by meticulous judges with established expertise in business management and innovation.
For this year’s run of the competition, over 900 nominations from organizations across the Asia-Pacific region vied for recognition of their efforts to innovate their business practices.
These could be innovations in product and service development, management, or even in websites and online customer touchpoints.
Primary Homes Inc. wins for innovative business information and apps
Primary Homes, Inc. (PHI) is among the winners; scoring top acclaim for their work with Propelrr (a Search Opt Media Inc. company) to improve and strengthen their online infrastructure.
Anchoring their efforts on providing convenience, reliability, and flexibility for Philippine home buyers, PHI endeavored to create a seamless lead-to-sale experience for visitors. This involved simple, yet research-driven builds such as real-time updating of property listings and optimizing the scheduling process for virtual and physical tours.
Infrastructure improvements also aimed to make internal processes move more efficiently. Through a new and robust lead management system (LMS) and a web portal for authorized agents. This gave them access to updated data on lead inquiries, unit inventories, and unit tour schedules.
Altogether, these improvements to PHI’s website led to exponential growth for the brand in a single quarter. Overall traffic increased by 619.15%, website visitors by 712.52%, and, more importantly, leads generated were doubled with the new website.
AboitizPower wins for stakeholder-centric infrastructure
Winning a Gold Stevie Award as well is AboitizPower – one of the Philippines’ top power producers.
As an established end-to-end energy solutions provider, AboitizPower sought to maximize its infrastructure as an information hub for key stakeholders. Specifically, their website needed to be accessible and easy to navigate for third-party raters, insurers, and stockholders.
These stakeholders would require frictionless access to corporate data on environmental, social, and governance (ESG) initiatives.
Through scrupulous research and analysis of their website’s usability, conversions, analytics, etc, prompted AboitizPower and Propelrr to simplify the user experience and interface (UI/UX) and clarify the copies on the website.
These combined efforts led to the following results for AboitizPower (data as of February 2022):
- 217% increase in home page traffic;
- 213% increase in newsroom (blogs) traffic;
- 68% increase in overall traffic;
- 73% increase in new website visitors;
- 13% increase in average session duration;
- 8% increase in click-through rate; and
- 25% improvement in page load time.
Continual innovation amid challenges
Gold, Silver, and Bronze Stevie Award winners were determined by the average scores of more than 100 executives around the world acting as judges in March and April 2022.
“The ninth edition of the Asia-Pacific Stevie Awards attracted many remarkable nominations,” said Stevie Awards president Maggie Miller.
“The organizations that won this year have demonstrated that they have continued to innovate and succeed despite the COVID-19 pandemic, and we applaud them for their perseverance and creativity. We look forward to celebrating many of this year’s winners during our virtual awards ceremony on 29 June.”
Details about the Asia-Pacific Stevie Awards and the awards ceremony on June 29, 2022, are available on their website.
Sponsors and partners of the 2022 Asia-Pacific Stevie Awards include Adobo Magazine and PR Newswire Asia.
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