Propelrr, Wacoal PH, and Palawan Pawnshop Wins Bronze at Marketing Excellence Awards

Propelrr, alongside Wacoal Philippines and Palawan Pawnshop Group, bags the BRONZE for Excellence in Search Marketing and Excellence in Data Privacy and Security, respectively, at the 2024 Marketing Excellence Awards (MEA).

Walking tall among fellow 2024 MEA finalists, our wins with Wacoal PH and Palawan Pawnshop Group underscore our commitment to collaboration and excellence in delivering digital marketing solutions that drive tangible results.

This is also Propelrr’s second appearance at the MEA and the win streak continues with the new awards. This racks up a total of four MEA trophies under Propelrr and our partner clients’ belts.

SEE ALSO: Propelrr Bags Two Wins at the Marketing Excellence Awards 2023

Bronze Award for Excellence in Search Marketing With Wacoal Philippines

Wacoal Philippines wanted to maximize its ecommerce platform by improving the website performance (for Wacoal.ph) through SEO. With Propelrr’s collaboration, we significantly improved Wacoal PH’s website performance by increasing their Share of Voice on Search to as much as 130.01% for the “bra”-related keyword group and 280.14% for the “panty” keyword group. 

Through a combination of search marketing and content marketing optimizations and testing, the purchases attributed mainly to Organic Search on the Wacoal PH website increased.

With the success seen in their ecommerce website’s organic performance, Propelrr and Wacoal PH are expanding Search Marketing initiatives to include paid media in their marketing mix.

Bronze Award for Excellence in Data Privacy and Security With Palawan Pawnshop Group

Palawan Pawnshop Group (PPG) and Propelrr’s win at the 2024 MEA exemplifies the effectiveness of one of our pay-per-click (PPC) lead campaigns. 

Amid stricter data privacy restrictions on Meta and Google, Palawan Pawnshop Group and Propelrr had to ensure excellence in safeguarding the personal identifiable information (PII) of the leads generated throughout the campaign. This entailed supporting PPG in developing a workflow for data handling and management of sensitive personal information acquired.

Overall, our process and compliance-oriented approach to safeguarding the data privacy of prospective customers helped Palawan Pawnshop safely process and contact the leads without compromising PII data throughout the campaign duration.

The partnership between Palawan Pawnshop Group and Propelrr has launched multiple paid media campaigns on different digital platforms that use the same digital marketing framework and award-winning process.

The recognition at the 2024 Marketing Excellence Awards testifies to the strong collaborations forged between Propelrr and its partner clients as both Palawan Pawnshop Group and Wacoal Philippines’ respective teams played integral roles in the development and execution of the award-winning campaigns.

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