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Home Blog Social Media Management & MarketingHow You Can Boost Audience Engagements With Twitter Spaces
Social Media Management & Marketing 7 min read
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Social Media Management & Marketing
Looking to make space for your brand on Twitter Spaces? This guide is for you.
Twitter Spaces is the latest and greatest way to meaningfully engage with online audiences today. This Twitter marketing tool lets businesses host live audio-only conversations on the app, effectively connecting brands and influencers to audiences using the power of the human voice.
This latest feature by the social media giant is reminiscent of the voice-only online networking app, Clubhouse. This app was the cool kid on the block for live audio conversations in 2021, with Clubhouse clubs creating unique places for interaction online.
But it’s 2022 now, and as a social media management professional it’s your duty to keep up with the newest and best ways to connect with customers online. Learn to spark public dialogue about your brand, industry, and issues concerning your audiences with the help of this comprehensive guide on Twitter Spaces.
Twitter Spaces is an on-platform feature that allows users to host live audio-only conversations on Twitter at any point in time. Users or, in this case, brands can choose the topic, the hosts, and format of the overall discussion – fostering a unique and effective digital experience.
As mentioned earlier, Spaces is reminiscent of the voice-only online networking app, Clubhouse. However, Twitter Spaces eclipsed the Clubhouse app over time, due to better functionality and faster rollout for their Android-user market.
The Clubhouse app was slow with their rollout of an Android-friendly interface in 2021. Meanwhile, Twitter already existed as a functional app for both iOS and Android users.
As a result, Spaces became the new cool kid on the block, letting Twitter users listen in on conversations through this feature that was available on iOS and Android too.
Though this feature is still in its testing phase, Twitter has been publicly inviting users to give their feedback on its functionality through the @TwitterSpaces account. With Spaces, Twitter has created a more competitive tool to trump the Clubhouse app in 2022.
Following the apparent rise in audio-first content, the social media giant now lets brands integrate social media management with real-life conversations through this latest and greatest feature today.
Twitter Spaces is the perfect place for businesses to facilitate real-life engagements and customer experiences using the power of the human voice. Here are some of the tool’s rock solid benefits for Twitter for marketing professionals:
By learning how to host this online place for your brand, you’ll have the unique opportunity to foster a fun and safe environment for connecting with audiences on a deeper level this year.
Ready to meet Twitter Spaces for real? Keep reading to discover more.
As long as you have an existing and public Twitter account, it’s easy for an individual or business to start a Space on iOS or Android. Here are a few steps to follow to start your live audio conversations online today.
In five simple steps, you’ll be able to host fun chats with real-life audiences, potential customers, and interested users on behalf of your online business.
Beyond hosting a digital place for better audience engagement, Twitter Spaces offers a myriad of features that can help to boost your social media management work. Check out this short list of features to keep in mind:
As long as you know what you want to talk about, this feature is a fantastic way to connect with real people and foster real relationships that can last a lifetime for your brand’s benefit in the long run.
Excited to use this new social media feature for your digital marketing? Make sure you know the best ways to utilize this tool for your business’ benefit first.
Here’s a quick list of general best practices for professionals to use when hosting a Space for your brand from enterprise podcasting company PumaPodcast‘s audience engagement lead Ela Robles:
1. A tip for moderators: It’s not about you. People enjoy Twitter Spaces because of the ability to react and engage with speakers in real time, so invite your listeners and fellow speakers to share their insights as much as they can. One trick so that you don’t get caught up in the discussion and forget to involve the audience: Have an outline and insert time for audience reaction every 15 minutes.
2. Avoid jargon. If you’re talking too scientifically or technically, it can be hard to connect w/ your listeners—who, most likely, are attending the Twitter Space because they would like the topic laymanized or made easy to digest. Speak conversationally and don’t be afraid to drop in social media references or trending slang.
3. Prepare a green room for your guests. Not all guest speakers are going to be familiar with the format, but that doesn’t mean that you need to skip over a great speaker in favor of someone less qualified but more Twitter-savvy. Send your invited guests a Google Meet or Zoom invite 15 minutes before your Twitter Space to walk them through how to join, and share reminders to help keep the conversation going.
4. Screen speaker requests. This is very important—we’ve heard of “Zoom-bombings” but Twitter Spaces are even easier to be hijacked. To avoid letting people with bad intentions take over your Space, check the Twitter profiles of everyone who sends a speaker request. Look for red flags: spam, nothing on their profile, newly created accounts, usernames w/ lots of numbers at the end, and if their most recent tweets are using offensive language or show aggressive behavior. There’s no harm in not letting someone speak if their account doesn’t tell you that it’s safe.
5. Be prepared for the app to be glitchy. There are still a lot of kinks for the app to work out, so don’t panic if there are audio problems for yourself or the other speakers, or if you get kicked out of the space. Just always have a second co-host to keep the Space going while you try to get back.”
This latest Twitter for marketing feature heralds the newest wave of digital marketing trends for 2022 and beyond. Before you go off and explore this latest tool for your social media management needs, make sure to keep these top tips in mind:
Are you beginning to explore voice-only platforms and tools for your audience engagemnt efforts? What are they and how are they faring so far? We’d love to share insights with you over on Facebook, Twitter, or LinkedIn.
For more helpful tips on strategizing for new channels or tools on social media, make sure to subscribe to the Propelrr newsletter to have them delivered straight to your inbox.
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