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10 Innovative Social Media Promotion Ideas Worth Exploring
- 07 Sep 2023 10 min read
Getting social media engagements is all about standing out from the crowd.
Tired of the usual overdone social media promotion ideas for your company? Well, you’re not alone. Social media marketing (and doing so in a unique way) is one of the most challenging parts of online business promotions.
With a flood of online content from competitors and users, it’s essential to think of original ways to connect with your audience and stand out. But where do you start?
In light of this, it’s important to recognize that each social media platform has different user demographics, interests, and behaviors. It also has its own unique features and advertising options, which means that what works for one business might not work for another.
Rather than spreading yourself thin across multiple platforms, you can concentrate your efforts on the platform that has the highest return on investment for you. We’re here to guide you through the complex world of digital marketing and grow your business.
Why promote your business on social media?
Social media is where people are spending a lot of their time these days. I mean, think about it. How often do you check your own social media feeds? Probably a few times a day, right? And you’re not alone. Millions of people are scrolling through their timelines every single day, which means that it’s the perfect place to reach your target audience and get your business in front of them.
- Connect with potential customers on platforms they use every day. According to Statista, more than 4.26 billion people used social media in 2021, and that number is expected to rise to approximately six billion by 2027, which is roughly half of the global population. So you might possibly connect with a massive audience.
- Reach a large, targeted audience using algorithms. This means you can target specific demographics and interests. This implies that you can directly target those who are most likely to be interested in your product or service. Social media platforms have sophisticated algorithms that allow you to reach people based on different factors which we will discuss more in a bit.
- Relatively inexpensive compared to traditional advertising methods. If you’re on a budget but still want to get the word out about your business, social media marketing is a way to promote it without breaking the bank.
- Helps build relationships with customers and create a loyal customer base. By engaging with your followers on social media, you can respond to comments and messages, share valuable content, and establish a rapport with your audience which is key in building trust.
So if you’re looking to build awareness of your brand online, social media is one of the best places to do it. In fact, Global Web Index found that 54% of social browsers use social media to research products.
Social media platforms like Facebook, Instagram, and X offer you an opportunity to showcase your products or services in a visually engaging way. It allows you to interact with your audience in real-time, providing opportunities to address any questions or concerns they may have.
What are the benefits of social media promotion?
Through social media, you can reach a wider audience than ever before and build a community around your brand with just a few clicks. Plus, social analytics tools available give you valuable insights into what’s working and what’s not, so you can refine your strategy and achieve your marketing goals. Whether it’s through targeted advertising, influencer collaborations, or content marketing, it offers a cost-effective and efficient way to expand your business. Discover the wealth of benefits that await you with social media promotion:
Higher website traffic.
According to research, internet users between the ages of 16 and 64 spend an average of 6 hours, and 58 minutes each day online. This means that they spend an average of more than 29.167% of their time online. Thus, social media can drive traffic to your website, as users click through to learn more about your products and services as users may be curious to learn more about your business after interacting with your content.
Improved customer engagement.
You can communicate with your clients and develop relationships through social media. It also provides an opportunity for customer engagement and feedback, allowing you to respond to inquiries, gather valuable insights, address customer complaints and resolve issues publicly, demonstrating your commitment to customer satisfaction. You can provide them with a positive experience, and create a community of loyal fans who will help spread the word about your business and keep coming back for more.
Social media platforms such as Facebook, X, Instagram, and LinkedIn allow you to create business accounts for free. When compared to traditional advertising techniques like television, radio, and print ads, it allows you to connect with a wider audience at a lower cost. The targeted approach can also save you money by avoiding unnecessary ad spend on people who are unlikely to convert into customers. This data lets you adjust your promotion strategy quickly and make informed decisions about where to allocate your advertising budget.
Powerful targeting options.
One of the most important advantages of social media marketing is the ability to target certain demographics, interests, behaviors, and locations. This targeting is based on the data that social media platforms collect from their users such as:
- Job Title
- Online behaviors
For example, if you are a clothing retailer targeting young women, you can use Facebook’s targeting options to show your promotion to women aged 18-25 who have an interest in fashion and follow influencers in the industry.
Another powerful targeting option is the ability to retarget users who have interacted with your business before. For instance, if someone has visited your website, and added an item to their cart, but didn’t complete the purchase, you can retarget them on social media with a promotion that encourages them to come back and finalize the transaction. This type of retargeting is particularly effective because it reminds potential shoppers of your brand and can increase the likelihood of them completing the purchase.
This implies that you can create an advertisement that only displays to individuals who meet your specified criteria, guaranteeing that your advertisement is seen by the people who are most likely to be interested in your good or service. This can aid you to improve your overall marketing performance and increase your return on investment or ROI.
Improved online presence and credibility.
By posting regularly and engaging with customers, you can increase your followers and create a loyal community of clients who support and promote your brand through likes and shares. This social proof can increase the credibility and visibility of your business, making it more attractive to possible buyers.
It can also improve search engine optimization or SEO, which can further enhance your online presence. For example, a study by Moz found that businesses with a strong social media presence were more likely to appear in search engine results pages or SERPs.
Social media has definitely become an indispensable tool for businesses of all sizes and industries. A small business can create a profile, post high-quality content, and engage with its followers just as effectively as a multinational corporation. This democratization of marketing has enabled small-to-medium enterprises to grow their customer base and compete with larger brands on a more playing field.
Fresh promotion ideas for marketers to try today
Using social media has become an integral part of our daily lives, and its influence on modern marketing strategies cannot be overstated. However, with millions vying for attention on social media, it can be increasingly difficult to come up with unique promotion ideas.
New features, algorithms, and trends can quickly render old promo marketing strategies obsolete, making it essential for businesses to constantly adapt and innovate. But with creativity and strategic thinking, we can rise above the social media fray and create truly original concepts.
To be sufficient and effective, these ideas must be integrated into a broader, cohesive plan that aligns with the company’s overall marketing objectives. When implemented correctly, original ideas can become a vital part of a company’s social media marketing strategy, helping to drive brand awareness and increase sales.
Let’s create a social media splash with these ten promotion ideas that have yet to be explored.
Conduct a poll or survey.
Ask your followers to share their opinions on a topic related to your industry or brand. Polls and surveys are a great way to get feedback from your followers, understand their preferences, and gain insights into their behavior. Use the results to generate new content or insights that you can share with your audience.
Create a loyalty program.
Loyalty programs can be a powerful asset for establishing and maintaining consumer loyalty, but they must be well-designed and properly implemented to reach their full potential. Several key success factors identified include program design, customer engagement, and program measurement and evaluation.
Offering exclusive rewards, discounts, and other incentives can motivate your shoppers to keep up with your social media profiles, share your content, and participate in virtual campaigns. You can even turn loyal customers into brand advocates who would actively endorse your brand.
Host guest interviews.
When you invite someone to be a guest on your virtual show, they are likely to share the news with their own followers, which can help to spread the word about your show and attract new listeners or viewers so you can leverage their audience to boost your own reach. Research found that 92% of consumers trust recommendations from other people over branded content.
Collaborating with other experts in your industry can build a network of peers and colleagues who can support and promote your brand in the future.
Collaborate with a nonprofit.
Partner with a nonprofit organization to create a social media campaign that raises awareness or funds for a cause that aligns with your brand values. Nonprofit organizations are typically driven by a mission to make a positive impact on society, and their focus on social good can make them compelling partners for social media campaigns.
A study found that 64% of consumers are belief-driven buyers who choose brands based on shared values. When you partner with a nonprofit, you gain access to their existing network of supporters, volunteers, and donors.
Create a “social media takeover”.
Invite a popular influencer, an industry expert, or even an employee to take over your brand’s social media channels for a day or week. It was found that businesses generate an average of $5.78 for every dollar spent on influencer marketing. Guests can share their unique perspectives and insights with your audience and inject authenticity into the branding.
Host a live Q&A.
Live videos receive six times as many interactions as regular videos, and Instagram Live videos get 10 times as many comments as regular videos. A live Q&A can help you showcase your transparency and the brand’s expertise. It can help foster a sense of community among the audience by creating a dialogue and encouraging interaction between the host and the audience.
You can even urge your followers to submit their questions ahead of time or during the live session. This way, you can let your clients know that you take their comments and questions into account and that you strive to improve your brand.
Launch a user-generated content campaign (UGC).
UGC campaigns can help by exhibiting actual customers and their experiences, demonstrating the brand’s integrity and sincerity. You can inspire your followers to share their own content related to your brand using a specific hashtag. UGC campaigns that use hashtags have a 28% higher engagement rate than those that don’t. Then you can share the best entries on your social media channels and offer prizes or incentives for the most creative or impactful submissions.
Offer exclusive content.
Create exclusive content, such as behind-the-scenes footage or exclusive discounts, that is only available to your social media followers. A survey showed that 77% of consumers say that they are more likely to buy from a brand that offers exclusive content. Exclusive content refers to content that is only available to a select group of people, such as your social media followers who meet certain criteria or belong to a particular community. This way, you can create some thrill and excitement among your customers.
Alter your approach per network.
Altering your approach for each network means customizing your content and marketing plan to the particular platform you’re using. What works on X may not necessarily work on Instagram, and what works on LinkedIn may not work on TikTok. For instance, Facebook users are more likely to engage with longer-form content, while Instagram users prefer visually appealing content, such as images and short videos. LinkedIn, on the other hand, is more professional, so the content you post should be geared toward a business audience.
Host a webinar or workshop.
Host a virtual event, such as a webinar or workshop, that is relevant to your brand or industry. They are interactive, educational, and informative events that provide value to the audience. Webinars are the second most effective content marketing tactic for generating leads, after email marketing. You can definitely use social media to promote the event and generate buzz before, during, and after the event.
What aligns with your marketing goals?
Social media platforms are diverse, and different promotion strategies work best on different platforms. For instance, Instagram may be the perfect platform for displaying visual content, where you can share photos and videos of your products, behind-the-scenes glimpses of operations, and other interesting visuals related to your brand.
Meanwhile, X may be better suited for sharing quick and witty updates about your brand. You can humanize your brand and give your audience a peek into the people behind the products or services they love. This way you can also save time and resources by avoiding strategies that are not effective for your brand.
Likewise, by concentrating on what works for you, you can differentiate yourself from rivals who may be using the same generic promotion strategies. Your distinctive approach can help you build a dedicated following, which is vital for long-term success on social media.
The article highlights that although traditional social media tactics such as crafting captivating content, incorporating hashtags, and partnering with influencers can yield results, there are numerous untapped methods that can set you apart in a highly competitive digital landscape. Here are three key takeaways from this learning opportunity:
- Have a clear idea of who your target audience is. This is an essential step before creating and sharing content. Understanding demographics, interests, and online behavior will help you tailor your content and promotional strategies to reach them effectively.
- Use a mix of formats, such as images, videos, infographics, and live streams. The success of your social media promotion strategies largely depends on the quality and relevance of your content. To increase engagement and build a following, you need to create content that is visually appealing, informative, and entertaining.
- Experiment with different marketing tactics to maximize your reach and drive more traffic to your social media profiles and website. There are various tactics you can use to promote your content on social media, including paid advertising, influencer partnerships, email marketing, and cross-promotion.
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