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Home Blog Pay-per-click5 Social Media Advertising Tips to Boost Conversions for Real Estate
Pay-per-click Social Media Management & Marketing
In PPC management, it goes without saying that social media advertising should be done with data-backed insights, if only to stand strong against the competition. This truer for marketing in industries like real estate, where you’re running ads, your competitors are running ads, and even freelancers are running ads.
With all that noise, you can just imagine how easy it is for your brand voice to get drowned out.
But if there is anything that we’d like to assert apart from being data-driven, it would be that: It’s time to challenge your thinking and find out new ways to advertise to your potential clients.
RECOMMENDED RESOURCE: Comprehensive Guide to Every Paid Digital Advertising Channel
Herein comes the importance of research, testing, and experimentation for bolstering your strategies. Because it is only in doing so can you exceed your goals of overcoming the competition and generate more leads and, eventually, sales.
Social media has proven itself a mammoth in the game of winning attention and awareness. There is no more questioning that in this day and age. The question that follows is how you can maximize social media to actually close a few deals.
And mind you: That is a question many marketers still don’t know how to answer.
But at Propelrr, we believe that the effectiveness of social media advertising in the Philippines shines when you leverage the right digital marketing principles for your campaign – be it in real estate, or others. So allow us to break that down for you.
It all starts with getting acquainted with your prospects. To be more specific, gather audience data that you can use to drive conversions for your social media campaigns.
Get to know your audiences through different lenses so that you can develop buyer profiles that help you strategize for increased conversions. Here are a few ways you can do this in practice:
READ ALSO: 9 Community Management Best Practices for Better Engagement
Many advertisers believe that testing is a long and arduous process that isn’t worth it for their business in the long run. However, testing is a key component of any advertising strategy, especially for sectors as big and as competitive as the real estate industry.
Maximize this practice for your data-informed strategy when you do the following:
Now that you’ve collected data and run tests on your platform, you can now evaluate your results and experiment accordingly. This will help you zero in on elements that work in your favor, and leverage them for future ad campaigns.
Practice ad evaluation and experimentation through the following techniques:
Now that you have all the data you need to develop a conversion-focused strategy, you can build a real estate ad that banks on the advantages of social media advertising.
There are tons of platform features that you can maximize for more reach and conversions. One example of a platform with fantastic features is Facebook. Check out this quick list of features that you can leverage for the ads you’ll create in the future:
This short list has hopefully piqued your interest in maximizing social media advertising advantages for your business. Keep reading to discover more examples and practices for other social platforms.
Let’s have a few examples of this, so you can better appreciate how this is done in practice.
Do you feel better prepared to maximize your social media marketing for real estate? Then check out these best advertising practices for five famous social media platforms, so you can come up with effective media campaign examples for your own strategy.
Facebook is a baseline platform now for real estate teams looking to promote their listings on social media. It’s an excellent tool that offers comprehensive analytics and compelling visual options for every real estate ad.
Take a look at these Facebook ads best practices to maximize for real estate:
Instagram is an excellent platform for realtors capitalizing on visuals for their upcoming ad campaigns. You can highlight the most visually stunning aspects of your listing using all the photo and video ad options available on this platform.
Facebook and Instagram fall under the same mother company, Meta. While you can apply many Facebook ads best practices to Instagram, here are some Instagram-specific practices you can try for your real estate campaign:
TikTok is a brilliant platform for the real estate industry because it lets you produce all kinds of advertising videos at a production level that’s accessible to every realtor. The app also has TikTok for Business, where you can boost and target ads to increase conversions for your real estate.
Check out these best practices that you can leverage for TikTok advertising:
Twitter is a useful platform for realtors who need to get information out fast for their consumers. This text-forward social media platform lets you quickly hook users in by giving them the information they need to complete a conversion for your campaign.
Here are some best practices you can use to leverage Twitter for your business:
The real estate industry has much to gain from maximizing social media advertising for conversions in this digital day and age. Become a successful and tech-savvy real estate marketer when you keep the following takeaways in mind:
In need of more expert advice to drive your conversions this year? Get real advice for your real estate business by messaging us on Facebook, Twitter or LinkedIn any time.
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