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Home Blog Social Media Management & Marketing5 Social Media Content Creation Tips for Striking Visuals
Content Marketing 11 min read
Social Media Management & Marketing 6 min read
Social Media Management & Marketing 12 min read
Social Media Management & Marketing
You can’t argue against the fact that visual content is king, especially on social media. But amid rampant visual-heavy marketing, “creating engaging content” isn’t so much a question of the concept, anymore. Rather, it’s more of a question of your specific processes in social media content creation – the kind that engages audiences.
You see, people love stories – the telling and the listening to them. And if you want to grow an engaged audience, social media management also means that you must tell the best and most unique stories.
Better visuals have the ability to tell stories effectively. And it does this in such a way that it resonates with your target audience at a deeper level; one that’s difficult to achieve with text alone.
“A picture is worth a thousand words.” So the saying goes.
In fact, and we process visuals 60,000 times faster than text. You’re more likely to go viral for a post with a photo, than just a plain, lengthy status. So whether it’s to make your audience laugh or cry, visual content is your best bet in achieving those goals.
However, while that’s true enough, it’s not entirely a guarantee that your content will immediately stand out on social media. And even if you have an eye for or skill for design, you’ll need a few more tricks to successfully drive your brand’s online growth.
So how do you make sure that you’re creating even better visual content for social media? That it’s not just getting passing glances from your audiences? And that it can actually gain the engagements you’re after?
Below are some social media content creation tips straight from our very own expert Creatives in the Propelrr team.
Your fundamentals hold a timeliness truth to them. Whenever in doubt, it helps check back to your basics and see if you’re hitting the mark on all of the basic design principles.
Some of these design principles that guarantee better social media content creation are:
As we established earlier, visual content is able to inspire certain emotions in your audiences. Let us append that with this caveat: Visual content will only be able to do that if the message of the design itself is resonant with your audiences.
According to Propelrr’s Creatives Lead Ellain dela Cruz, it’s best to “look into their (your audience) interests and demographics to know and see what kind of visuals will work on them, what will resonate and what won’t.” She explains that this insight into your ideal audience is should always guide your design process.
With a proper understanding of your audience, you can very well craft messages that will cut across the noise with clarity. In fact, with the deepest understanding of the audience, designers and copywriters can craft assets that deliver profound messages in simple ways.
Case in point: Pepsi Cola’s hidden logo ad perfectly captured what their customers usually do or, in this case, how they can enjoy eating their favorite burgers.
ALL burgers go #BetterWithPepsi…even when we’re not on the menu, we’re always in the picture. 😉 Try for yourself this Friday on #NationalBurgerDay and the Pepsi is on us pic.twitter.com/6KRF77ONnf
— Pepsi (@pepsi) May 26, 2021
Don’t make your audiences think.
That’s the number one rule in conversion copywriting. And it’s truer for social media audiences. In the case of designing better visual content in social media, you’ll have to keep focus and stick to one, overarching message.
Ellain explains that: “We want to veer away from that because it makes the social media post complicated…[and] makes it ineffective.”
In short: don’t dilly-dally and get to the point. Specifically, communicate a message that meets your exact objectives. Below is a great example from sustainable product marketplace Loop.. If it’s to announce a new product, they achieved exactly that in three short copies beside a product shot.
Plus, to keep the focus on the key message and elements, Loop. utilized a great deal of white space. Even the caption is simple, no-fuss, straightforward, and effective.
The most pertinent information to your campaign should come first in your visual asset. In the case of social media content creation for your brand, make sure to lead with what can capture your audiences’ attention and keep them around.
Let’s look at local lasagna brand MADBOIS‘ ad as an example. They wanted to tell their followers about a promo they’re running. Wanting to establish that immediately, they led with a text saying ‘Limited offer’ to cue exactly that to their followers.
Following that tag just below the delectable product shot is a text capturing what the promotion exactly is (free shipping). Finally, directly below “free shipping” are the inclusive dates and locations for the promo.
It may be simple – even elementary – for most of you in design, but you’d be surprised that there are still a lot of brands that don’t put thought into text hierarchy. You’ll find that their visual assets would communicate information that isn’t necessarily asked for. Or haphazardly put headlines and subheadlines in the graphic; confusing their audiences, rather than converting them.
To ensure effective text hierarchy, ask yourself constantly during the design process: What will our audiences ask next? Then, answer each question you think of in the copies.
Lastly, design with the intent to engage.
Never start your design projects without an objective. And in setting an objective, always make sure that engagement is one of them. Because if not, then for what purpose are you really designing for?
Getting into a mindset to engage from the get-go helps set the tone of your design process. And to demonstrate this, let’s look at a brand for a card game called we’re not really strangers.
Everywhere on their social media accounts, you’ll see posts exactly like this. They pose questions and sometimes, thought-provoking statements. And they are able to stay consistent with publishing engaging content because, at their core, is the intent to engage. To get their followers and fans sparking or participating in discussions.
Keep that in mind for all of your content, and you’ll be sure to get your audiences more involved with your brand and develop better visual content for social media altogether.
Aiming for better visual content isn’t always a challenge of updating your design aesthetics to meet trends. Often, that isn’t really sustainable and may end up throwing off your audiences cause it doesn’t make sense – for them, or your brand.
A better way to approach your endeavor to improve your visual content is to keep in mind the following points:
How do you stay creative and push for better visual content for social media and other platforms? Send us your tips in the comments and let our readers know about them!
If you’re ever in need of help to design for results, you are welcome to tap us over on Facebook, X, or LinkedIn.
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