Content Marketing 11 min read
5 SEO Email Templates That Build High-Authority Backlinks
- Anna Dominik Banzon
- 31 May 2021 6 min read
Having SEO email templates can be a big help in building high authority backlinks for your content promotion.
Remember, content creation is only the beginning. How well and how much you promote your content is the real challenge.
There are numerous ways and channels through which you can promote your content. There are your go-to social media channels, forums and discussion boards, and even paid ads to boost your organic efforts on all channels.
Those are quick and, dare we say, easy tactics you and your team can easily do. But let’s zero in on link building – which is arguably the most crucial and difficult promotion tactic for your SEO and content marketing efforts.
In all our experience as an SEO company in the Philippines, we know link building is a challenging and tedious task to do. Trust us: we do it, too! But there’s no denying the power and impact this promotion tactic holds to driving traffic and boosting website authority and SERP ranking.
In our years of providing link building services, we’ve found that there’s one crucial element that makes or breaks your efforts: your email.
To help you out, here are a couple of our tried and tested templates, as well as some of our favorite outreach emails for you to get an idea of what it takes to create a winning and link building SEO email template.
Effective SEO email templates for every kind of outreach effort
- For cold email pitching
- For guest posting
- For link exchange
- For link reclamation
- For broken link building
1. For cold email pitching
Cold emails are only ‘cold’ depending on how you write or approach them. To avoid sounding ‘too transactional’ or ‘cold’ in your email, take note of the following tips:
Providing real and verifiable information about yourself.
You’re sending a cold email, not adding spam in their inbox.
Use a verified email address and your real names when contacting publishers or website masters. This a real credibility and authority booster as they’ll instantly know they’re dealing with actual people rather than the spammy or automated emails that they receive on a regular basis.
Having a well-designed email signature that has contact information or links to your different socials or affiliations is also one way to prove you’re not a bot.
Thoroughly read through their works.
If you want to send work or collaborate with them, you have to know what they’re writing and who they’re writing for. These essentials will help you propose topics that are appropriate for the publication and write according to their guidelines.
Here’s an SEO email template you can use for cold email pitching:
2. For guest posting
Guest posting is a tried and tested tactic to gain backlinks from different websites and publications. It’s also the one given the most flak due to some previous bad practices and guest posting mistakes — but, that’s all in the past now!
To avoid those deadly mistakes, here are a few reminders you should keep in mind:
Mention some of your previously published guest posts.
It’s not bad to play the association game, especially if you have a good profile of previous posts you’ve written for known publications or brands.
Mentioning a couple of your notable contributions can help build your case in contributing an article, increase confidence in your work, and even gain interest in what you can offer.
Build your pitch off their previous works or align with it.
If you see a pattern in their works or have noticed that they’re leaning towards a specific topic, it’s best to take note of that and align your topic proposals accordingly.
They might be following a theme for the week or month or already have a set content calendar they follow. Prepare one to three topics that go well with their current content and of course, make sure it doesn’t veer away from your target pages as well.
To help you out, here’s an SEO email template you can use for guest posting:
3. For link exchange
This is a classic link building technique that never fails to boost and even diversify your website’s backlink profile.
For some link builders or publications, this tactic might even be their go-to method as both parties have something to gain in this exchange. You get a high-authority backlink, while they also receive votes of confidence on your end.
This works best if you have an established blog page, an already good backlink profile, or you have a big audience on different platforms like social media.
Always double-check the articles they want to link out to.
While link exchange is an ethical link building practice, you also have to ensure that the article they want you to link to is:
- Relevant to your page or article;
- Has well-written and informative content; and
- Has good internal and external links placed with proper and contextual anchor texts.
While those are just a few to take note of, you can go check in with other SEO or link building tools to assess the website.
Provide a good resource article of yours in return.
You’re already doing an exchange, so put your best foot forward and give them your most relevant and top-performing content for linking back to their articles.
Similar to the criteria above, provide your most relevant articles that will complement their content or article. You should also provide your preferred anchor texts to help increase your search performance for that specific keyword.
To give you an idea of how to write this type of SEO email template, here are a couple of notable and successful pitches we’ve recently received:
4. For link reclamation
Link reclamation is one of the simplest and highly effective ethical link building techniques you can try out.
Ever spotted an article talking about your brand or business online? Whether they used your images, quoted your article, or even mentioned your company name, these unlinked mentions are good low-hanging fruits to tap for backlink opportunities.
Here’s how you can turn these mentions into high-authority backlinks:
Establish your credibility and relationship with the brand.
As you’re reaching out to these publications and asking them to link to your website, it’s important that publishers and webmasters know that someone from the brand or business is reaching out to them for added trust.
This is where an email signature comes in handy! Use it when sending your message, and even mention your name and position for added credibility.
Prioritize mentions from high-authority or credible websites.
If you’ve generated a long list of websites that have branded yet unlinked mentions, check their Moz Domain Authority and Page Authority or Ahrefs Domain Rating to see their website credibility. You can also check their traffic value if that’s having referral traffic is your main objective.
All in all, double-check the website’s metrics first before reaching out. Prioritizing these link prospects according to your objectives will definitely help save time and effort in your link building process.
5. For broken link building
Broken link building (BLB) is easy in theory but tricky in execution. To help you win at BLB, here are a few pointers:
Provide a relevant piece of content to replace the broken link.
Like with all other tips, the link and content or resource you provide is the key to link building success. The content you’re recommending should be as good or even better than that broken link they lost. This leads us to our second point:
Give them a good reason why they should link out to you.
When you’re offering up a well-written and well-researched piece of content, who are they to refuse? This saves them time and energy looking for a good replacement.
BLB is a win-win situation if you ask me. They save time looking for a link replacement while you gain your coveted backlink to boost domain rating and ranking.
Here’s an example SEO email template you can use to contact publishers or site owners to let them know about their broken link (and your replacement):
Email templates are just part of your off-page SEO checklist, how you use and maximize them to your advantage is a different ball game on its own. Here are a few takeaways you should remember:
- Personalization is still key to good link building. While our link building templates can help, creating and customizing your own is still something we highly recommend and encourage.
- Always test out your templates. What might work for us may not be as effective as yours. There’s no one formula to link building, best to try different email templates and see which works best for gaining high authority and credible backlinks.
- Build good relationships with the publishers, editors, and website masters. Link building is not just about gaining links, but it's also about establishing good relations with the pe