SEO for Ecommerce Product Pages: 10 Effective Tips
SEO 7 min read
We use cookies to personalize content and ads, which enables us to analyze our traffic.
If you continue to use this website, you consent to the use of our cookies. Find out more here.
Ecommerce search engine optimization will prove to be the boost you need for traffic and, subsequently, conversions.
Businesses have a lot to benefit from ecommerce search engine optimization (SEO) For one, it increases brand awareness and engagement by sticking your sites at the top of search engine results pages (SERPs).
But there are benefits that we’ve noticed in our years as an SEO service company that extend beyond impressions and clicks. Ultimately, if done right, you can build up to online leadership and more revenue using the right techniques.
But apart from those mentioned, your brand can also transition to a sustainable and steady rate of growth online with the help of SEO, through:
As a business-to-consumer (B2C) marketing solution, ecommerce simply facilitates transactions between your business and customers. But, as with any sales channel, marketing efforts are necessary to boost conversions.
That is the exact role of SEO in ecommerce – to make sure you’re marketing your digital storefront to customers; letting them know where and how to transact with you.
FURTHER READING: Ultimate Guide to Understanding SEO
A strong and competitive digital presence is what your business needs in order to survive as the ecommerce industry continues to evolve. They would also need a reliable ecommerce SEO strategy that would look like the SEO guide outlined below:
An SEO tech audit offers countless huge possibilities for ecommerce websites by making content relevant to users. By conducting this system check, you can gauge how your site is doing against competitors in the market. Executing a full audit, however, is not a good idea, at all.
The technical SEO basics are enough, and they are not as daunting as they seem. Minor SEO audits can be scheduled monthly, while a full audit can be done every six months or when your website goes through a major overhaul.
Why does your site need a technical SEO audit? Listed below is a technical SEO checklist to guide you on the common issues of onsite optimization.
Organizing site structure. Subfolders have to be a part of your website structure. Site URLs have to be short yet descriptive. Having a good website hierarchy structure will enable your users to seamlessly browse and navigate through your site.
Your site structure analysis has to include creating an easy internal search such as placing the search box where it’s easily located and making it big enough. Personalized search suggestions and setting autocomplete for search queries can also help simplify your site’s architecture.
Relevant competition. Your competition can reveal specific areas on your site that you need to optimize. Type a particular keyword on Google’s search bar and select a competitor from the results. Choose a larger competitor and take a look at their site by going over their product categories and pages for a particular keyword research niche.What are long-tail keywords?
Long-tail keywords are phrases that consists of three or four keywords and detail a particular product or service offering. Every time a customer uses these kinds of search phrases, this means they already have a particular product in mind that they want to buy.
These kinds of queries tend to result to immediate conversions because of their specificity. In contrast to long-tail keywords, generic keywords used during general searches target consumers who only need information to make a buying decision.
Creating high-quality content. After conducting keyword research, use the keywords you gathered by writing highly relevant content. They have to be placed in strategic locations of the content and mapped according to its landing page.
Do take note that it also has to be based on the buying cycle. Creating content that is relevant to users is critical when learning how to do SEO on an ecommerce website. It must contain the following:
Optimizing on-page SEO. Your URL has to contain the keyword, and it has to be simple; so that your site’s search rankings will improve. The keyword also has to be in the title tag or H1 tag of your content and should be placed at the beginning.
For the meta description, the keyword needs to be present since Google highlights it in the search results. Rich snippets are also essential in SEO ecommerce because the click-through rate for them is higher.
Every snippet that has a high CTR means more traffic is directed to your site. As more people click through your snippet, the more that Google will recognize it, thus improving your rankings.
To get rich snippets, you need to add structured data or schema on your site. This is a piece of specifically formatted code that search engines understand. The search engine will then read the code to create rich snippets and provide users a more informative result. Rich snippets are basically what you get when you use a Schema markup, which is one of the most important ecommerce SEO tools.
Have an on-page checklist, just so you don’t get lost in the process.
Link building works by getting more high-quality links that contain your target keywords. The catch here, however, is that it can be a bit difficult since you will build links to Product and Category pages.
When your content links to low-quality sites, this can also adversely affect the traffic to your site, on top of getting a penalty from Google. You can do outreach from bloggers or other sites, however, these site owners may remove some of the links in your content or ask you to pay for the links as another form of marketing strategy on their end. In general, try building links by following Google’s Webmaster Guidelines.
Here are some link-building tactics that will improve SEO for an ecommerce website:
The ‘Moving Man’ Method of broken link-building. This is a backlinking technique that targets high-quality links to relevant sites related to your industry. It reaches out to people who have the same interests as your site’s. Also, these links are currently linked to pages that are no longer offering their services, have already moved, or have shut down.
This is done by finding an out-of-date webpage then creating better quality content vs. the original version. Proceed by contacting all the sites linked to the outdated website and asking if they will link to your content since it’s already an updated version.
Claim unlinked brand mentions. Claiming unlinked brand mentions improve ecommerce SEO. This works when a certain site mentions your brand or your business but did not link back to your site. To claim, find the unlinked mentions of your site’s name.
They are not only limited to your brand name but also to anything that is related to it. It may be your company representatives or your unique products and services. Make sure, however, to claim links on high-domain sites, only.
Influencer marketing. When you provide product samples to bloggers or content creators, this is called influencer marketing. This is an ecommerce SEO best practice that involves a collaboration between top influencers and brands.Your brand can benefit from these “ambassadors” since they already have the audience you need on different channel streams, including blogs, social media, digital ads, television, blogs, and columns.
Links from complementary business and suppliers. Wholesaler and manufacturer links will help your site or brand name a great deal. There are manufacturers who showcase their affiliate stores or companies if they need to buy products in a selected area. Your brand name can be included on their list of legitimate resellers.
Look at the manufacturers’ websites and see if your brand offers some of their products that they can link back to your site. Start by looking at their store locator; if they don’t have a list, reach out to them through their business email address.
Links from partner sites. These are sites that contain similar topics as yours, which could lead to a potential linking partnership and help boost your sales online. Try going through blogrolls, and check out other blogs that are highly recognized by the community.
This could mean looking down the rabbit hole, ‘though, and not finding anything significant. It can, however, provide you with countless ideas and opportunities, as to where your link-building process can lead you.
There is nothing more essential to an ecommerce business than to rank higher than their competitors on Google, to generate more sales. The guide on how to improve your SEO game might just do the trick to improve your site’s traffic and help you come up with strategies to boost your online sales.
These are only some of the ways to improve sales via SEO tactics, assuming you have all the right elements to implement them. Once you have all of these in place, you have a great opportunity to be way ahead of the game and perform better than your competitors.
Do you have some ecommerce SEO best practices yourself? Let us know in the comments section or drop us a line on Facebook, Twitter, or LinkedIn. We’d love to hear from you.
For more tips on how to improve your ecommerce site search performance, make sure to subscribe to our newsletter for weekly tips.
Thank you for downloading our free template.
Expect fresh digital marketing resources delivered straight to your inbox every week.
The email address used was already subscribed to the newsletter.
Sign up for our newsletter to get the latest marketing tips and best practices delivered to your inbox.
Sign up for our newsletter to get the latest marketing tips and best practices delivered to your inbox.