Ecommerce Personalization Examples for Streamlining Operations
User Experience Design 8 min read
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Home Blog Web DevelopmentWhat is a Dynamic Website and How Does it Benefit You?
The term dynamic website is often thrown around but how do you know if you have one?
Are you getting the right web services for it? When you have a website that focuses on providing, collecting, and updating content frequently, then you definitely have a dynamic website.
It’s essential if you want to develop a website and get your business online, especially in today’s world where users are heavily tech dependent and are often met with a plethora of content on the internet. With the growing online market, there’s a need to capture a wider audience in an environment that’s filled with clutter.
But how does a dynamic website do that and why do you need one?
The information contained in this article will help you in understanding the importance of a dynamic website in any business and why it’s best suited for you.
The information contained in a dynamic web page leads to more business in that it creates a better customer experience with content that’s tailored to user needs.
It’s not enough that businesses simply have web pages in the hopes to lead to more business as with the vast amount of content online may bury these web pages into obscurity. The purpose of the website is to convert more leads and to bring in more people through online means. In other words, it’s best to have an overall understanding of what a dynamic website is, as well as its inner workings.
Simply put, a dynamic website is one that puts on display different types of content whenever a user views it, where images, videos, and text depend on who is looking, taking into consideration one’s location, search history, and more. When looking at dynamic website examples, what gives such a website its name is that it takes into account the location of the visitor, the time of the day where they live, the language settings, and the demographics of the user, among others.
Dynamic websites gather base information on users, utilizing that information into content that’s according to their interests and preferences. The website’s algorithm then uses the information to tailor the content to each user, so they each have a different experience. In a dynamic website, different users have different content catered toward them. So, when we compare static and dynamic websites, the latter beats the former in creating a more personalized experience.
Think of it this way: imagine being in school and classified into different extracurricular activities awccording to your talents and interests. That’s essentially what a dynamic web page does to its users.
It’s not enough that the content on the server side be tailored toward each visitor. It’s also worth noting that they should align with what you aim for, whether that be bringing in more potential customers or leading them into a purchase and meeting the standards of the key performance indicators (KPIs) that you need for your business.
Although they are widespread across the internet, dynamic websites require plenty of resources as bandwidth space, those who can extensively work on one, and those who can efficiently do A/B testing. Due to the resources needed, they can also be costly.
If you’re looking to create a dynamic website, you should be able to prepare a sufficient amount of resources and a well-rounded team who can work on it in the best manner possible.
Simply put, customers will have a better user experience when they’re checking out a dynamic website. They will feel that the content they see is especially made for them and will make things easier for them when they’re looking for something, making them stay longer to check out what you have in store for them.
Although a dynamic website may cost more and will require plenty of work and resources, they’re mostly a one-time deal and all you need to worry about afterwards is updating and maintaining it.
Since a dynamic website makes use of user information that caters to what they are looking for, it’s what you do with that information that truly matters.
It’s important to take note of what a dynamic website should be like as below:
Drawing from the previous points, creating a dynamic website involves taking a closer look at the features of making it such as:
Overall, the cost of creating dynamic web pages can be steep but maintenance costs considerably less. Creating a website will cost from ₱40,000 to up to ₱150,000 ($800-$3,000), with maintenance costing from ₱5,000 to ₱50,000 a month ($100-$1,000).
In short, depending on the type of website, you’re only shelling out a massive amount for website creation. Regardless, it’s important to take note of your budget to ensure that you create your dynamic website without issue on that front.
As mentioned, dynamic websites take more resources to create, leading to higher costs. Also, considering the processes that run in the background, there’s the risk of a dynamic website to slow down.
Efforts to turn a website dynamic involves firing up applications and any database that people access and have more exposure to the internet than static websites.
Ensure that you mitigate risks in creating a dynamic website and take note of the following security concerns and how to address them:
Dynamic websites provide an avenue to get more leads and grow your business online. Site visitors will better appreciate what they see, among others. When creating a dynamic website, make sure that you:
The benefits of a dynamic website outweigh its cons. More and more websites are becoming more dynamic, so if you want your web pages to draw in more leads, it’s a great idea to make them more dynamic.
What is the best benefit dynamic websites has afforded your brand? Share them with us over on Facebook, X, or LinkedIn; we’d love to know!
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