Influencer marketing that resonates
and drives conversions
Successful influencer marketing requires more than just a flashy campaign or a big-name influencer. We design influencer campaigns centered on your business goals vis-a-vis audience behavior, pain points, and needs to establish a consistent brand narrative that leads customers down the conversion funnel.
Here’s what we can do for you:
Influencer Campaign Strategy
Launch personalized campaigns that generate profitable results and are grounded on the needs assessment of your customer research.
Our white-glove influencer selection process meticulously vets talents capable of telling authentic stories that bring your brand to higher acclaim.
Performance Measurement and Tracking
Find out how your influencers are directly affecting campaigns in terms of their performance on relevant business metrics.
Establish partnerships with influencers in exchange for product reviews, product sampling, promotions, and exclusive brand content.
Make influencers feel special to collaborate with you through solid comm relations that go beyond your campaigns.
Influencer Content Production
Provide influencers with a comprehensive narrative and scope of your campaign goals while giving them full reins on content production.
Get exclusive access to our roster of influencers who we’ll coordinate with on your behalf to handle the campaigns down to reporting.
Brands we work with launch campaigns
that drive results
Our client partners understand how to create actionable conversations on social media that translate to better brand equity.
Here’s what they have to say about us as a digital marketing agency:
Coleen Mae Sitchon-Bundal
Advertising Division Head Marketing Department
“[Propelrr’s] expertise has helped us steadily increase our brand awareness online which is evident in our website’s increasing traffic and our social media account’s engagement. With them, we accomplished many exciting campaigns and have embarked on new marketing push that is way too far from what our brand was used to for the last decades.”
Jazel Marielli A. Aldover
Marketing Communications Manager
“We’re always excited about new and fresh ideas that you [Propelrr] bring to the table every time we’re doing our huddle and brainstorming. I really appreciate everyone in the team, and I’m looking forward to growing the Sanicare brand even more, and also SCPA’s online store with you.”
Eager to join
Our influencer marketing in action
Here’s our work in helping money remittance brand Palawan Pawnshop - Palawan Express Pera Padala amplify reach and scale conversions.
Got questions for us?
Let’s answer them all!
1. What value do I get from doing influencer marketing?
Apart from the usual business values influencer marketing delivers like improved awareness and reputation it also humanizes your brand since influencers can serve as the “face” of your services and products.
2. Is influencer marketing still relevant today?
Yes, influencer marketing is relevant today now more than ever and is a rapidly growing industry. In fact, the global market size soared to $16.4B in 2022 compared to its worth back in 2016 at $1.7B. It’s a great way for your brand to reach a wider audience, build trust and authenticity, and target specific audiences all at a cost-effective budget.
3. Why do I need to hire an influencer marketing agency?
Doing influencer marketing on your own is no easy feat. On top of the campaign ideation down to content production, you also have to consider the network of influencers you’re tapping and budget allotment.
Hiring an agency saves you time and money doing all these so you can focus more on your business while your team handles the groundwork and implementation.
4. How do I measure the success of my influencer marketing campaign?
To ensure that your campaign is achieving its goals and providing a positive ROI here are some metrics you can use to measure success:
- Reach and impressions
- Click-through rates
- Brand awareness
5. What are the types of influencer marketing campaigns?
Your influencer marketing can span different types of creative campaigns such as:
- Sponsored content
- Competitions and giveaways
- Product and content collaborations
- Long-term brand ambassadors
- ‘Takeovers’ on your platforms
6. What’s the difference between celebrities and influencers?
Celebrities and influencers are two different types of public figures that brands can collaborate with for marketing purposes.
Celebrities are typically well-known individuals who have achieved fame through their talents, such as acting, singing, or sports. Influencers, on the other hand, are individuals who have established a significant social media following and influence like bloggers, YouTubers, or online personalities.
One key difference between celebrities and influencers is their level of engagement with their audience. Celebrities often have a more passive relationship with their fans, while influencers have a more active and engaged community.
7. What influencer marketing services do you offer?
We offer the following services to ensure your campaigns are successful all around.
- Influencer Campaign Strategy
- Influencer Discovery
- Performance Measurement and Tracking
- Product Seeding
- Relationship Management
- Influencer Content Production
- Influencer Management