Are You Really Maximizing These X Features for Marketing?

Maria Domenica Baquilod

Author & Editor

Social Media Team Lead

Published on: May 16, 2022 Updated on: May 16, 2024

There were recent rollouts of new X features. Did you catch and strategize for them already?

According to the latest report, X had an average of 229 million daily active users in the first quarter of 2022, about 14 million more than a revised 214.7 million daily users in the previous quarter. The popular social networking site, dubbed as the “digital public square,” continues to attract people who want to see and be updated with “what’s happening” in the world. 

X’s huge audience may have had your business considering joining the sizable online community. You’re just not sure if it’s worth it. Or, you may have been on the bird app for quite a while now, but are looking for ways to spice up your marketing efforts. This guide that our social media team created is for you, as it outlines all the best uses of the platform for marketing and X features you probably haven’t maximized yet.

How X Helps Marketing Efforts

As many experts have noted, X is a digital public square. This is what sets the platform apart from the others — and it’s also where you can make the most of it when marketing your brand. Join and maximize X if your business aims to improve on these social media management aspects:

  1. Thought leadership. X is a site that allows you to share opinions on different issues, making it optimal for establishing expertise on matters concerning your industry. Using the unique features of X, you can effectively improve messaging or the reach of your content.
  2. Influencer outreach. In this context, are mainly referred to as industry experts. Through Twiter, you get to connect with like-minded people and engaging with them through shared ideas values.
  3. Audience engagement. Just like experts, your audiences are also eager to tweet about topics that matter to them. As a brand, you can take advantage of this entry point to create an instant connection with your target audiences.
  4. Content promotion. While X is essentially a microblogging site, it’s also a great avenue for promoting long-form content. Put simply, it’s a content promotion tool. You can post images, links, or other iterations of your content via X so that you can maximize its reach.
  5. Data gathering. Apart from promotions and public relations, X is also a robust research tool; providing you with the capabilities to do social listening and sentiment analysis through a simple refined search on specialized, free apps like TweetDeck.

Key X Features you can maximize for engagements

To make the most of what the platform can do to your brand and improve on the social media management aspects mentioned above, you should know first what are the key features of X you can take advantage of. 

As you prepare to promote your brand on the social networking site, don’t overlook these solutions:

1. Quote Tweets 

Quote tweets provide an exciting way to engage with your audience. If you’re not familiar yet, quote tweets allow you to retweet a post while adding a comment on it. It offers layers of audience engagement benefits. 

For one, you get to feature a social media user’s tweet and convey the message that their voice matters, that it’s worth amplifying to your audience. Secondly, you can offer your own insights to the topic of the tweet, which can then further the discussion on the matter. It may compel even more people to jump into the conversation. 

Pro tip for using this X feature: Use quote tweets to respond to social media users’ questions or brand mentions, comment on industry news, and put a new, refreshing spin on an old content.

2. Pinned Tweets

Pinned tweet is a static tweet that stays on top of your profile, no matter how old the post gets. It’s the first piece of content people will see when they visit your X page, so it gives you an opportunity to introduce your brand and establish thought leadership. It can also increase visibility of a post without necessarily putting it as an ad. 

Another benefit to using a pinned tweet is increasing social proof. When you pick a tweet that already has a lot of likes, quote tweets, and retweets and pin it to the top of your page, the people visiting your profile are more likely to engage with the post just like everyone else.

Pro tip for using this X feature: Use pinned tweets to generate traffic to a page. You can feature a clickable link on your pinned tweet to make people visit a website or another social media profile. With this, you’re actually making the best use of X for SEO