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Search + Social and its Impact on Keyword Research

Last November 24, 2011, I was invited to speak at the Pangasinan ICT Congress  to share some of my thoughts regarding Search Engine Optimization (SEO) and Social Media.

Looking back at the Google algorithm changes for almost a decade now, it is amazing how the algorithm is becoming more and more “sociable” in such a way that it does NOW seriously considers the social voices as well as the mindset of the searchers. The social media phenomenon has left the search engines (not only Google) no recourse but to respond and change their algorithms accordingly else they will be “outdated”.

Here are the Key Takeaways of my talk:

  • Have a sense of SEO Algorithm history
  • Improve your SEO Toolbox, add SOCIAL Tools
  • Update your SEO process to consider SOCIAL & REAL-TIME SEARCH
  • Google Plus is a GOLD MINE
  • Remember Microformats
  • Authorship Markup
  • Teach Clients to use social networks

If you want to get a grip of my slides, you can download my presentation -> Search + Social and its Impact on Keyword Research.

Click on the  Pangasinan Digital ICT Congress poster to view some photos .

[EasyGallery id=’pangasinanictcongress’]

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