A/B Testing for Websites: How to Design Tests for UX Wins
Digital Marketing 7 min read
We use cookies to personalize content and ads, which enables us to analyze our traffic.
If you continue to use this website, you consent to the use of our cookies. Find out more here.
Type it below, and we'll show you what we've written about it!
Home Blog User Experience DesignThe Relationship and Role of Visual Design in UX Design for Brands
After arriving at your website, visitors are first pulled in or turned off by the visuals of your user experience (UX) design.
Those are the potential consequences of your first impression. Where, on the one hand, visitors that are visually pleased keep browsing and even make a purchase. Or, on the other hand, are displeased by overwhelming visuals, close the page, and go to another website.
First impressions may not last, but they sure do matter in a digital world that is demanding and easily distracted. Hard work in promoting content, optimizing for search, and paying for ad placements could easily go down the drain just because of bad visual treatments in your UX design.
The broader purpose of any form of design is to create experiences that ease the life of end-users.
In that sense, visual design and incorporating it in UX should synergistically work together to simplify the browsing experience of visitors. However, many designers will fail at doing this, because of tendencies to overdo or get lazy with the visual design, or UX, or both.
Anchoring the design goal on the fundamental purpose of design, and understanding some key elements of visuals, will help you avoid those situations.
Given the integral role of visual design in UX, let’s tackle the elements of what makes good visuals. Consequently, you’ll also understand how these are combined to make a website understandable and functional.
Aside from the elements, visual design principles will also help you understand the role played by visual elements in a website’s UX. These principles will help you achieve an effective design with a clear message.
The impact of visual elements in achieving better UX and UI design, higher ranking on search result pages and overall business KPIs have been proven by various case studies conducted across different business areas. Are you up for it?
With over 150 retail stores and more than 300 affiliate locations, Music & Arts has deemed a UX redesign project important for their musical instruments business.
A thorough case study of a three-month UX redesign project revealed a 30% increase in their online sales annually. Said redesign improved the website’s consistency, simplicity, user flow, and system feedback – leading to more sales generation for the business.
Continental Office is a customized workplace solution provider who had a working website for six years prior to redesign, but had to update their UI/UX design to tell and understand the entirety of the customer journey.
This thrust proved to be one of the most strategic moves of the company, after a case study on the Continental Office B2B redesign revealed that building the website around their customers increased website traffic by 103% year-over year. Even their net-new contacts increased by a whooping 645%.
After the redesign, Marketing Vice President Rachel Iannarino was quick to realize, “In creating that great user experience, you have to stay relevant with what people are looking for and then build your website around that, which I believe is what we did and has allowed us to have these successful results.”
A huge portion of content creators’ success comes from their fans, and Jambb Social Platform wanted to recognize and reward these fans for their unwavering support. To do this, they had to focus on their UX and UI Design.
A UX case study on Jambb revealed how the team learned through user testing that visual hierarchy was effective in getting their target users’ attention. With this information, they designed various symbols reused in the website that included signature typography, colors, and buttons. The team also plans to re-think the design of their pages once they integrate the website with other social media platforms.
By now, you should have probably understood the importance and impact of a good visual design to the UI/UX of a website. But while visual design principles must be heavily considered, it should not be the top priority in UX design. In fact, it is in the last level of Aaron Walter’s hierarchy of user needs.
Photo courtesy of Nielsen Norman Group
Again, the end goal of UX and UI design is still to make the lives of the users easier. This means that they must still be able to access and navigate your website with clarity and ease. A good design will be of no use if your website or application doesn’t achieve these.
With all the visual design principles and elements you have to remember, it is perfectly acceptable to find your way first. Let these simple yet effective tips help you!
Visuals in UX and UI Design can be extremely impactful, just make sure that you have the right combination of elements that follow even the most basic principles. The goal is to make your visual design in UX complement your content. To achieve this, here’s what you should remember:
Have you maximized the role of visuals in your UX and UI Design yet? Share what you’ve got with us on Facebook, X, or LinkedIn! We’re excited to unleash more of that creativity!
Choose topics you want to get regular updates on:
Thank you for downloading our free template.
Expect fresh digital marketing resources delivered straight to your inbox every week.
The email address used was already subscribed to the newsletter.
Sign up for our newsletter to get the latest marketing tips and best practices delivered to your inbox.