Content Marketing Trends for 2023
Content Marketing 6 min read
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Home Blog Content Marketing7 Tips for Improving Website Engagements With Content
Content Marketing 6 min read
Content Marketing 4 min read
Content Marketing 6 min read
Content Marketing 4 min read
Here are a few tips on improving your website engagements with content for the struggling online brand.
The job of any content marketing agency or your in-house content team should always lead to better audience interaction. You publish piece after piece – long or short and in varying formats – to continue improving website engagements with content.
And while creating content for your brands is something you can pull off, guaranteeing that people will engage with it is another story. One that is not yours to control.
Add to that, factors such as content fatigue, no less, have made your audiences desensitized and indifferent to most of what they see online. What do they do? Scroll past yours and move without so much as clicking your links.
This is the toughest crux many of you will face in this age of information overload. And because keeping up website engagements is a must, you should come prepared to tackle it.
People not interacting with your content doesn’t always mean there’s a problem with it. In fact, engagement on websites drops for many reasons. Sometimes, people are just busy and distracted, and don’t check in frequently.
But because their attention is short, and their time so spread thin, the one thing you can do to engage them is to make your content striking and impressive.
Now, more than ever, improving website engagements with content is critical. Apart from how saturated the online landscape is, here are a few other key reasons:
So how do you keep your website engagement high?
Creating engaging content is a hunt for offering new and interesting information or perspectives on common knowledge. In terms of how you can apply that in your content, here are a few tips:
Headlines are the first thing people see when they come across your content. Hence, its job is to effectively pique their interest, and compel them to click and continue reading your content.
When it comes to writing them, remember to make them catchy and punchy, whilst communicating the main topic of your article. Some specific things you can do to write catchier headlines are to:
NUMBERS IN HEADLINES. These are mainly effective in pulling attention because it intrigues readers about the context behind the number. Wouldn’t you be compelled to find out how or why the numbers sum up that way?
Screenshot of Google search results page by Propelrr
EMOTIVE WORDS. This article makes use of emotive words to relate to audiences. This immediately inspires curiosity in your readers making them want to find out what makes it “depressing”.
Screenshot of BuzzFeed trending article by Propelrr
Developing your eye and ear for catchy headlines takes practice. Try to read different headlines and write down notes about the headlines you click on. What did you like about them? What about the phrasing that made you click on it? What styles for the headline will your audiences like?
Long, complicated sentences are hard to read and understand. Shorter and clearer sentences, however, are more engaging for online audiences.
When writing, put in as much as you can but strive to trim down sentences to a few short words. The clearer you write, the more engaging your content will be. What’s more, you also deliver the lesson of your article in an effective way.
Multimedia is helpful in telling your story. It also provides you with an additional avenue for ranking on search engines. Images in the content are engaging, and turn up on search engine results pages, specifically in the image results tab.
When adding images to your content, remember that it’s not put there to distract. It should try to:
People on the internet don’t read; they skim.
When they see walls of text, they get turned off and leave quickly. This is why it’s important that you break apart huge paragraphs with headings, images, or bulleted lists. These will help make your content easier to read and look less intimidating.
Limit your paragraphs to three to four crisp sentences. When naming three or more names, convert them into a list instead of a comma-separated sentence.
And for images, the same guidelines as above apply.
Timely articles are effective in pulling in engagements because they have a sense of urgency to them. Especially in business where trends are constantly changing, sources of updated information get the most engagement because their content relates to the current moment.
Moreover, commenting on industry developments also helps you develop thought leadership.
To develop timely content more consistently, set an editorial agenda every month that tackles anticipated developments in your industry. Subsequently, you can plot that into your editorial calendar so you’re producing in a proactive way instead of a reactive one.
Doing so also allows you leeway to match the upcoming developments with keywords in your bucket lists.
Similar to how we tackled emotions in headlines above, using it in the body of your content keeps your readers hooked.
It makes your story cohesive and coherent to your headline and creates emotional resonance with your audience. When writing emotions into your content, it helps to think back to your audiences’ personas. Review what are their pain points and characteristics with the aim of answering these questions:
READ ALSO: 5 Ways to Inject Emotional Resonance in Your Online Content
There are core emotions that stimulate brand engagement. As a marketer, it is important to be aware of this, and successfully inject that into your content wherever possible.
Keeping your website engagement up through content development is a challenge you’ll constantly be faced with. But to ensure consistency, it’s important that you:
Do you have your own tips and tricks for boosting website engagement through content? Let us know over on Facebook, Twitter, or LinkedIn.
For more tips on how to improve your overall online presence through content, make sure to subscribe to the Propelrr newsletter.
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