The Digital Marketing Measurement Model (DMMM) by Avinash Kaushik

Digital Marketing


Measuring success is the first step in the right direction on digital. Make actionable strategies that drive results with this framework in your arsenal.

Think your digital marketing efforts are going in the right direction? If it can be measured and it’s aligned with your business goals, then that’s great! If not, then you’re in for a problem in the long run.

How do you measure your digital marketing efforts then?

Avinash Kaushik’s DMMM answers that by breaking down your business goals into objectives that can be measured by hitting your key performance indicators (KPI) based on your targets.

The DMMM can:

  • Map out your brand’s top-to-bottom digital strategy.
  • Establish well-structured business goals you can measure.
  • Give you a bird’s-eye view and granular scope of your digital efforts.