How This Google Penalized Company Started Making $60K/Month

A bit of warning. This is not for you if you have been awesome doing all that is good and great in SEO for your clients. This post is meant for all those who have been experiencing (even until now!) the wrath of Google’s Panda/Penguin algorithm. This article is written for those who are still clueless not seeing the “light” yet, in spite of all their efforts to resuscitate their websites.

One of the hardest challenges in being an SEO is to be approached by a client whose website is penalized by either algorithmic (Panda/Penguin) or manual reasons. But I tell you, it is a rewarding job being a practitioner of the craft especially when you’re able to bring a business back on track. Your client will thank you for saving his/her company.

Here is a TRUE story.

Below is the revenue of the client during penalty and after it was lifted. From $14,750/mo to $60,000/mo and it’s still growing to this date.

google dashboard revenue page
The story began when…

We Signed with a Penalized Client

We’ve already suspected from our initial audit that the client we were about to sign-up was penalized by Panda and Penguin due to its gradual decrease in traffic among other things. But still, we took the client even though it seemed to be doomed, thinking that we may still have time to revive it. However, two days after the contract signing, the dreaded Google Webmasters Tool (updated to Google Search Console) message came.  See below.

google webmaster detect unnatural links
We have not lifted our fingers yet, so to speak, and we were already in a perfect storm situation.  We now have a manual penalty and the algorithmic Panda & Penguin at work. A triple whammy!

See the sudden drop in traffic?!

sudden drop in traffic

Don’t be Afraid to Use the Google Disavow Tool

There will certainly be webmasters out there who will strip you down to the bone asking for money in exchange of link removals. These are the most soulless snake oil salesmen on earth. We’ve documented and submitted their replies to Google too. You can also include all those rejected link removal requests and bounced emails due to misinformation on email addresses used by other webmasters via WHOIS.

We’ve included all those sites that we failed to remove links from to the Google Disavow Tool text file. I’ve curated articles about the Google Disavow Tool and posted it for your reference.

See below a snake oil salesman haggling for bucks!

email reply link cleansing
Pro Tip: Never give in to webmasters asking for money in order to remove your links. Your reply saying a simple “No” is already fair enough to tell the Google Webspam QA Team that you are serious with what you are doing in helping them “cleaning the web”.

The Google Reconsideration Request

We’ve submitted our first Google reconsideration request and guess what, we failed. See Google’s reply below.

google reconsideration request
However; we did not lose hope with their reply. Instead, we continued on what we have been doing in removing links and improving the client’s website in terms of user experience, page speed and applying all those best practices for on-page optimization.

Pro Tip: While you are doing your link removal activities, it is best that you are also working on creating linkable assets, improving web user experience, social outreach and content marketing in order to have your base quality link sources already being built to replenish the lost ones.

Here was the reply from Google on our second try. See below.

google response user experience
Google’s reply stated that there are still traces of inorganic links to our client’s site but we were not worried because we knew that we’ve already done a decent job on link cleansing (which we are still doing until now) and the Google Disavow Tool submission we’ve made will handle the negative algorithmic effect of those inorganic links.

Out from the Saddle and a Sudden Slap (again)!

One week or so after Google replied, the traffic started to increase. However, our “feeling good” moment was interrupted by a sudden drop on the traffic again! See figure below.

sudden drop ga again
What went wrong? The culprit was a single 301 redirect we’ve made from an old page (with too many inbound spammy links we’ve removed during our cleansing activity). For whatever stupid reason, we redirected it to another page and boom! the drop happened. True enough, the negative effect from spammy links can really cause damage to a website. We have been reading and hearing it from others but our first hand experience, validated it. So, we removed the 301 redirect and the awesomeness resumed!

road to recovery ga graph