What to Look for When Working with Digital Advertising Agency

Here’s how to spot a professional digital advertising agency that delivers results, each time.

Digital marketing is an important part of any company's marketing strategy. It allows businesses to reach their target audience in a more effective and efficient way than traditional marketing channels.

Digital advertising agencies are essential for creating and managing successful digital marketing campaigns. They have the expertise and experience necessary to create campaigns that resonate with their target audience and achieve desired results.

In order to create effective campaigns, these agencies must have a deep understanding of how digital media works. This article will explain the basics of how a digital advertising agency operates.

What is a digital advertising agency?

Digital advertising agencies are responsible for creating and managing digital marketing campaigns across a variety of channels, including websites, social media, and email. They work with clients to identify their target audiences and craft messaging that resonates with them. Digital advertising agencies are an important part of any company's marketing strategy.

What other services do they offer?

Digital advertising agencies offer a variety of services, including the following:

1. Website design and development. Digital advertising agencies can help companies design and develop their websites. They can create a website that is visually appealing and easy to use, and that reflects the company's branding and messaging. They can also help with website optimization so that the site is as search engine-friendly as possible.
2. Search engine optimization (SEO). SEO is the process of optimizing a website so that it ranks higher in search engine results pages. Digital advertising agencies can help companies with their SEO efforts, by developing keyword-rich content, optimizing titles and meta descriptions, and building links to the site from other high-quality websites.
3. Social media marketing. Digital advertising agencies can help your business reach a wider audience through social media marketing. They can create and manage social media campaigns, and help you identify the target audiences for each platform. They can also create engaging content that will attract attention and encourage people to share it with their friends.
4. Email marketing. Email Marketing advertising agencies can help your business reach a wider audience through email marketing. They can create and manage email campaigns, and help you identify the target audiences for each campaign. They can also create engaging content that will attract attention and encourage people to share it with their friends.
5. Content marketing. Digital advertising agencies can help your business create and distribute content that is effective in attracting attention and generating leads. They can develop a content marketing strategy that aligns with your business goals, and create engaging content that will interest your target audience. They can also help you distribute your content through social media and email marketing channels so that more people have the opportunity to see it.
6. Conversion rate optimization. is a process that digital advertising agencies use to help clients increase the number of visitors to their website who take the desired action, such as making a purchase or signing up for a newsletter. This process can involve creating landing pages, testing different versions of the website, and using A/B testing to determine which changes lead to the highest conversion rates.

Each of these services is important for creating a successful digital marketing campaign. A good digital advertising agency will be able to help you identify the channels that are most relevant to your target audience and craft messaging that resonates with them.

How does a digital advertising agency work with their clients

An advertising agency typically works with clients in two ways: 1) providing consulting services to help them create a marketing strategy, and; 2) executing that strategy for them.

When it comes to consulting, agencies help their clients identify their target audiences and craft messaging that resonates with them. They also help clients choose the channels that are most relevant to their target market and develop a plan for how to best use those channels to reach their target audience.

Once a marketing strategy has been created, the agency will execute it for the client. This includes creating or managing digital marketing campaigns across a variety of channels, including websites, social media, and email. The agency will also track the results of the campaign and make adjustments as needed to ensure that it is achieving its desired results.

How to choose the right advertising agency for your business

When it comes time to choose an advertising agency for your business, there are a few things you should keep in mind:

1. The agency's experience and expertise.

Digital advertising is always evolving be it in the introduction of new platforms, to complex algorithm changes. Expertise and experience are critical to navigating the rapid changes so that you can meet your targets while staying well within your budget for campaigns.

It’s always best to work with an organization that has seen not just a tiny portion of the online landscape you’re trying to navigate. It’s even more ideal that they’ve been in the business since the inception of social platforms.

2. The agency's track record.

Experience and longevity don’t count for a lot (or at all) if the agency’s track record isn’t impressive, or bad. So it's important to check if an agency is actually delivering results for clients.

At the very least, they should be open and transparent about sharing the results they’ve achieved for clients by publishing case studies as proof of their work.

3. How they push for innovation.

At a digital advertising agency, they know how to create campaigns that work. But, more important than that is their willingness to experiment and test new things.

They need to be always testing and trying new things as doing so allows them to find the best ways to reach your target audiences.

4. The agency's size.

You'll want to choose an advertising agency that is the right size for your business.

You don't want an agency that is too small and won't be able to handle your needs or an agency that is too large and will be too expensive.

5. Alignment of culture and values.

This is critical to collaboration. In any collaborative setting, alignment of culture and values smoothens the interactions and eliminates the risk of conflict.

This makes the partnership not just a convenient, but enjoyable experience for you.

Key takeaways

Choosing the right digital advertising agency can be daunting, but with the right information it can be easy to find an agency that is a good fit for your business. Keep in mind that:

• A good agency communicates. Both the good and the bad. If they’re not willing to communicate wins and, more so, losses, then you can’t count on it being a good working relationship. Transparency is central to effective collaboration.
• Numbers speak for themselves. And we’re not just talking about years in the business. More than that, it’s important to look at numbers pertaining to their clients – business results and the length of collaboration with previous clients. These numbers are the best signals for an agency that meets and exceeds expectations.
• Are able to set boundaries. Agencies enact the will of clients. But the truest digital advertising agencies know when to push back when certain demands can impact campaigns negatively.

What are your non-negotiables when it comes to digital advertising agencies? We’d love to know over on Facebook, X, or LinkedIn.

Subscribe to the Propelrr newsletter for more tips on digital marketing collaboration.