Pay-per-click 4 min read
Social Media Ads Examples for Marketing Your FinTech App
- 03 Feb 2022 8 min read
With great power comes great responsibility and lots of creativity and careful planning. Especially if you’re a fintech startup going up against established competitors and a limited budget to spend on social media ads.
Though overthrowing the competition will be difficult, we can tell you – as a digital advertising agency that strategizes for fintechs – that it’s not impossible. In fact, some well-founded social media advertising strategies and targeted executions, it’s quite achievable.
That’s some thing many emerging financial technology brands today have proven – that they can go toe-to-toe with the Goliaths in the industry. However, that’s not to say that the more older institutions are slow on the uptake, either.
Needless to say, the competition is getting tighter. And it’s best to start learning what the competition is doing, and leave the social media ads optimization to us.
Social media advertising examples for marketing fintech
Because you know what they say: There’s no better way to learn than from the example (or mistakes) of others. So with that, we’ll let some of the most creative social media ads examples from the top financial servicing companies show you.
You can also pair what you will learn here with this full guide to digital advertising and paid ads optimization to synergize and synthesize your future digital advertising campaigns.
1. It’s all about the users.
TikTok is far past being an emerging platform marketers are beginning to explore. It’s already a competitive space for brands to advertise in.
Given its billions of engaged users and characteristic interest-based algorithm and short-video format, TikTok is the prime platform for marketing to your niche communities. Additionally, this algorithm makes advertising on TikTok quite a nuanced approach.
In that: TikTok advertising is meant to be personalized, and demands “not in your face” ad executions. Meaning, you can’t be hard-selling to the audiences here all the time.
But while that sounds like quite the puzzle to solve, it can be easily solved with a little bit of research into your target audience – their problems, needs, and desires.
For better appreciaton, we look to an ad execution by by UnionBank as an example.
Best practices you can learn from this social media ad
Mind your branding. This content makes use of Unionbank’s signature colors that immediately highlights their edge over their competitors.
Highlight your value proposition. Notice also that the two words mabilis (fast) and secure are the first points users immediately read because Unionbank understands that these are the key features that they need to sell to their audience.
Mabilis is meant for users who are looking for a convenient way to pay online given the current situation of the world brought by the pandemic, while the word secure acknowledges breaches in local banks in the Philippines in the past while promising that this will not happen with the.
Make it a conversation. On top of this, the content feels even more immersive and directed to your audiences since the talent is looking straight into the camera. This creates an air of a personal connection; as if he’s conversing with your audiences.
2. Say the right thing, at the right time.
There’s no shadow of a doubt that Facebook is the leading social media platform today in terms of popularity. This is why it’s still very much indispensable as a social advertising platform.
But apart from its sheer dominance as a marketing avenue, Facebook advertising also offers a you serveral ways to advertise your financial services. From the format of your ads, down to how you target them, Facebook arguable has the most comprehensive set of tool you can use.
When advertising on Facebook though, you need to master your timing. To be specific, you have to say the right message with your ads, and at the right time. Because getting the timing right is critical to getting immediate responses for your ads.
Though it’s not an advertisement per se, this post by Palawan Pawnshop can better demonstrate the point.
Best practices you can learn from this social media ad
Timing and relevance. Apart from their relatable and entertaining voice, Palawan Pawnshop also made excellent use of relevance in this post. Though it was just a simple reminder to manage finances, many of their audiences immediately felt a connection to it because of the day it was posted.
The post was published on January 15. The 15th of every month is when the salary of most workers come in. This simple yet strategic post would lead to a lot more immediate bills payment transactions on their website.
Educate and entertain. The two easiest ways to capture the attention of today’s social media audiences is by teaching them something new, or by entertaining them. And in Palawan Pawnshop’s case, they do both.
In social media ads, this can easily be done through through conversion copies that propose an ingenious solution to a persisting problem of your audiences. Or through ads that play on humor or absurdity to catch audiences’ attention.
3. Get Personal with Instagram Ads
The primary element present in all effective social media advertisements involves the visuality of its content. This makes Instagram a conducive and favorable platform for ads that combine storytelling and eye-capturing content because the platform focuses on these two aspects.
With added features such as Instagram Stories and the recent Add Yours Stickers, potential customers and key demographics can now participate and be involved in building up the image of your client’s brand thanks to user-generated content.
Still, Instagram is built-in with reliable features that digital marketing agencies like you can utilize such as explore ads and shopping ads that are capable of immediately piquing a user’s interest.
Advertisements by Coins.ph make effective use of these built-in and added features.
The photo shows local star Megan Young sharing ideas on how services offered by Coins.ph can be used in different transactions such as topping-up points on gaming platforms such as Steam. The message and content, delivered by an actress who actually plays online games makes the advertisement effective because it targets a niche demographic while still encouraging other people with different interests to try other features offered by Coins.ph
The icing on top of the cake is their use of the hashtag #JointheCoinsMovement. It is a clear invitation to try the application for those who are not yet familiar with it. Young’s Instagram story is in fact part of a series of stories together with Enchong Dee and Dingdong Dantes who respectively discussed other ways the app can be used such as managing cryptocurrencies. This further solidifies their call to participate in a new and convenient way of dealing with online transactions.
Quick tips for optimizing your social media ads
The previous section discussed in detail how social media advertisements are utilized by leading Fintech businesses to make meaningful and impactful engagements to their market. Here are a few more tips to unlock the maximum potential of your content:
1. A/B Test your ad copies.
Data should be the force driving your content. It will help you make the necessary changes and adjustments not only on your current advertisements, but it will also help in revisiting previous ones to make them more current.
Make sure to A/B test your Ad copies to determine variables in your content that make the most impact to drive business metrics. An A/B Test ensures that you have a statistically significant audience size that will yield the necessary data for the hypothesis that you will be testing. This allows you to pose problems and answer them using the available data you can gather, which will then help you make more proactive and well-informed adjustments. .
2. Do your homework.
Effective digital marketing involves a lot of research. Determine your customer-channel fit with the help of research to tell the degree to which your client’s services or products satisfy their demand.
This will also help you pinpoint the primary channels your customers are using to reach your client’s business. Emails for instance can attend to customers who cannot afford to attend live conversations or live chats, but it requires a slow and personal effort to attend to their needs. It is important to note that managing customer channels via social media can be chaotic as it might cause negative clout so it is best to redirect these to other private channels.
Finally, learning your competitor’s strategies and techniques whether they are successful or not will provide you with substantial information of what to practice and avoid in your content development.
3. Use subtle trust signals.
The number of social media advertisements present in a user’s timeline may be overwhelming to users. That is why making use of subtle trust signals that remain loyal to your client’s brand is effective.
Subtle trust signals may be in the form of color psychology. Soft tones such as blue, white, and pink suggest sincerity while red, yellow, and orange suggest excitement.
Pair this up with keywords that establish trust and confidence to make your content more inviting. This is exactly what Union Bank did in the example given in the previous section. Their brand’s signature tangerine color was paired with words that establish a sense of trust to potential and existing clients.
This unusual pairing also exudes a sense of excitement for something new that users might want to try when finally deciding to venture into online payments and transactions.
4. Always have a CTA.
The end goal of your content is to guide and invite your customers to complete conversions that materialize when they perform an action. This is why CTAs are important because it encourages them to act on their engagement with your content.
There are some cases in which they might not necessarily complete transactions, but alternative CTAs such as one that suggests them to subscribe to a newsletter or like and follow a specific page will increase the chances of them revising your client’s page in the future.
5. Double check your ad programming.
Ensuring that automated and built-in features of your client’s page are necessary to ensure that everything is constantly sailing smoothly. Test if there are broken links or broken images that are appearing. Your text headlines should also be thoughtfully crafted aside from the recommended pixel width so that they will not be hidden by the social media platform you will be using such as Facebook’s See More.
Double Checking your ad programming also includes staying on top of logistical matters such as constantly keeping track of the budget spent on content that you are developing, as well as keeping a close eye on customer behavior that is in constant flux.
6. Design for quality and impact.
Taking into account all the points this article mentioned, the quality and impact of your content should be the fundamental design principle that is guiding your content production.
This again involves being fastidious in the most minute details such as which color to use in a specific image and what kind of tone you want to set with the accompanying text that goes with each advertisement.
This must consider the features of the platform you will be utilizing. Facebook and Instagram are suitable platforms for visually striking images, TikTok and Twitter both can appear personal yet entertaining, while LinkedIn advertisements should be kept strictly professional yet inviting in your approach.
Social media advertising is a powerful tool that involves strategic planning, creativity, and research to fully unlock its potential.
Various social media platforms employ different types of paid advertising and you as a content creator should learn how to work with these when designing for your client. Here are a few key points to remember when planning for your next content:
- Employ different advertisement types across different social media platforms. There is no one right way when it comes to creating content for a specific social media. While each has different advantages that cater to specific kinds of content and audiences, learning and combining these will yield better results instead of sticking to a single formula.
- Research and do your homework before creating content. Social media is in constant flux. Not only do trends change, but social media platforms also add in new features and tweak existing ones so it’s best to monitor all of these constantly.
- Make designs that matter to you and your audience. While designing impactful and attention-grabbing content that inspires customers to perform an action is paramount, make sure that your designs can also measure necessary metrics that will help you in planning future content and adjusting existing ones.
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