5 Questions to Ask a Paid Ads Agency

Francis Gary Viray

Author & Editor

Founder & CEO

Published on: Sep 16, 2022 Updated on: May 22, 2024

We answer the too-frequently asked questions about Google Ads, right here.

If you're considering working with a PPC management agency, you're likely wondering what to expect. Before making a decision, it's important to ask the right questions–and get some realistic answers. 

In this post, we'll outline some key questions to ask, as well as what you can reasonably expect in return. By arming yourself with this information, you'll be able to make an informed decision on the best way to go about paid Google ads.

What is Google Ads and how does it work?

Google Ads is a platform of online advertising that allows businesses to reach potential customers through the use of text, images, or video ads. These ads are displayed on websites and search engines, and can be targeted to specific audiences based on their location, interests, and other factors. Google ads specialists help you on your way to reaching out to your audience easily.

When creating a Google ad, you will need to choose your ad format, create your ad copy, and select your target audience. You can also set a budget for your ad campaign, so that you only pay when someone clicks on your ad. Effective Google ads management can be an excellent way to reach new customers and grow your business.

Can you trust this particular agency with Google Ads campaigns?

A company's track record with managing Google Ads can be a good indicator of their success in running campaigns. A successful campaign is one that achieves its objectives, whether that is increasing brand awareness, generating leads, or driving sales. To assess a company's success with Google Ads, you can look at their campaign results and compare them to their goals. 

You can also ask them for case studies or testimonials from past clients. If a company has a good track record, they should be able to provide you with examples of successful campaigns they have run in relation to the Google Ads cost that they offer.

What is the agency’s strategy for creating effective ads that will generate leads or sales for the business?

To create effective paid ads, agencies need to have a clear understanding of your target audience and what motivates them. They also need to craft a message that resonates with your audience and compels them to take action. 

Additionally, effective ads should be visually appealing and easy to understand. Finally, agencies need to track your results so you can continually improve your campaigns.

With these guidelines in mind, let's take a closer look at some specific strategies you can use to create effective ads.

  • Knowing the target audience - The first step to creating effective ads is to know your target audience. This means understanding who they are, what their needs and desires are, and what motivates them. Only then can your chosen craft a message that resonates with them and compels them to take action.
  • Keeping the message simple - Your ad should have a clear and concise message. It should be easy for your target audience to understand what you're trying to say. Otherwise, they'll simply move on to something else.
  • Making the ad visually appealing - People are visual creatures, so it's important to make your ad appealing to their eyes. Use strong images and compelling visuals to grab attention and hold interest.
  • Tracking the results - Finally, be sure to track results so you can continually improve your campaigns. Keep track of your click-through rate (CTR) and conversion rate. Also, pay attention to your cost-per-click (CPC) and cost-per-acquisition (CPA). By constantly testing and tweaking your campaigns, you can ensure that you're always getting the best results possible.

Knowing the specific strategy that agencies employ can most definitely help your business reach its goals when using Google Ads.

How do they measure success when running Google Ads campaigns–what are the key performance indicators (KPIs) that they use?

As a business owner, it's important to know how your Google Ads campaigns are performing. After all, you're investing money into them and want to see a return on your investment. The best way to gauge the performance of your Google Ads campaigns is to look at key performance indicators (KPIs) through analytics.

Some of the most important KPIs for Google Ads campaigns include:

  • Cost per click (CPC): This is how much you're paying for each click on your ad. A lower CPC means you're getting more bang for your buck.
  • Click-through rate (CTR): This measures how often people who see your ad end up clicking on it. A higher CTR means your ad is more effective.
  • Conversion rate: This measures how often people who click on your ad end up taking the desired action, such as making a purchase. A higher conversion rate means your ad is more effective.

To get the most out of your Google Ads campaigns, it's important to keep an eye on all of these KPIs. Doing so will help you identify areas that need improvement so you can make the necessary changes and get the most out of your investment.

How does Google Ads maximize investment?

Ads are auction-based, meaning that you're competing against other advertisers who are also bidding on the same keywords. The amount that you're willing to pay per click (CPC) is a major factor in determining your ad's position on the SERP. Obviously, the higher you're willing to bid, the better chance you have of having your ad shown.

But it's not just about CPC–your Quality Score also plays a role. Quality Score is a measure of how relevant and useful your ad is, and it's based on a number of factors including click-through rate (CTR), the relevance of your keywords, and the quality of your landing page. The higher your Quality Score, the less you'll need to bid in order to have your ad shown in a good position.

By optimizing bids, Google Ads is definitely a great way for businesses to reach a sizable audience in a cost-effective way, allowing you to maximize your ROI.

Is Google Ads worth it?

Google Ads can be a great way to get your business in front of potential customers. But there's a lot to consider before you start running ads, like whether they're worth it for your specific business. Consider that:

  • Google Ads is an effective way to reach a large audience with your marketing message.
  • Google Ads allows you to target potential customers based on their interests and search behavior.
  • Google Ads provides businesses with immediate feedback on how well their campaigns are performing.
  • Google Ads is a cost-effective way to promote your business online.
  • Working with a Google Ads agency can help you get the most out of your campaigns and achieve better results.

Also take note that it’s more effective than other forms of online advertising, such as banner ads, because they are less intrusive and more relevant to the user's search query. Overall, Google Ads are an effective way to reach out to potential customers and generate sales.

Key takeaways

Now that we've given you the answers to some of the most basic questions about Google Ads, here are a few things you need to remember about it and, hence, prepare for:

  • Google Ads is a complex platform that takes time to learn. Google ads can be complex to learn because of all of the different features and options available. However, agencies can benefit from using Google ads because of the potential to reach a large audience and the ability to track results.
  • The best way to gauge the performance of your Google Ads campaigns is to look at key performance indicators (KPIs). ROI is a key metric for determining whether or not a google ads campaign is successful. KPIs help to identify areas of a google ads campaign that may need to be improved in order to generate a better ROI.
  • Choose an experienced agency that can provide a customized solution. a good google ads agency can help you create targeted ad campaigns that will reach your ideal customers. Additionally, a good google ads agency can help you track your results and optimize your campaigns for maximum ROI.

If you're curious about how your business could benefit from Google Ads, or if you just want some clarification on what's involved in a paid search campaign, get in touch with Propelrr today. We'll be happy to answer any questions you have and help set you up for success with Google Ads.