SEO for Ecommerce Product Pages: 10 Effective Tips
SEO 7 min read
We use cookies to personalize content and ads, which enables us to analyze our traffic.
If you continue to use this website, you consent to the use of our cookies. Find out more here.
When you visit a new place, what’s the first thing you do?
You’d probably whip out your smartphone, to see which restaurant to eat at, or which cafe to hang out in, etc. Let’s face it; it’s normal nowadays. In fact, 46% of Google searches are of local intent. Don’t believe us? This data on the most searched “near me” keywords in the Philippines proves just that.
Local SEO is a specific and specialized SEO process that increases the visibility of local businesses within or close to its geographical area. It’s used to boost the foot traffic or the brand awareness of a brick-and-mortar business or a business service operating within a certain geographical area.
While general SEO services aim to boost visibility on a global scale, local SEO has a geographical component to help users connect to local businesses.
So how do you do local SEO in your business? Below is an outline of the local SEO factors your business needs to implement in 2022:
Before you begin thinking of doing local SEO, know what influences search engines like Google. Take for example the Google’s BERT algorithm, which allows Google to understand words in relation to other words around it.
Whenever users make a query, search engines will show two types of results. Both of these are important to know because it will help you focus on the details that you need to produce for your key performance indicators (KPIs), along with the actual SEO.
Three-pack local map– This refers to the search engine results page (SERP) feature that displays a map with pinned locations related to your query. It will also show three businesses with their name, address, and phone number (NAP data).
Local organic listings – This type of result shows trusted organic search listings tied to the inquiry’s or user’s geographical location. This means Google’s algorithm has checked the results on the listings for authenticity, compliance, etc.
Many factors can affect how high or low your business or website shows up on local SEO. Keep in mind this list of factors if you want to use organic listing on Google for your business:
By now, you should have an idea of how important Google My Business is to your local SEO hopes. Here’s how to claim and verify your GMB page, to boost your business’s foot traffic, exposure, and reach:
As mentioned above, a local business citation is any online mention of the NAP of a business through a website, an app, social media platforms, and online directories. Local SEO citation helps Internet users see your business through different means apart from the usual social media marketing and SEO strategies. Here’s how you can maximize local citations for SEO:
Local citations for SEO are very important because these can play a huge part in how people see your business. If you monitor your local citations and keep your NAP updated, chances are you will be very visible on search engines. If left unchecked or overlooked, your local SEO rankings could get so low that people may not hear about or see your business.
Moreover, local citations can either positively or negatively impact consumers. Accurate data builds trust among Internet users and in Google’s algorithm. Inaccurate information, on the other hand, could lead to a loss of reputation and revenue.
The good news is you can monitor who says what about your business, with the help of these local SEO tools:
Moz Local
This local citations checker is a powerful tool that can help both small and large businesses. Moz Local Overview offers location data management, real-time profile management, automatic duplication deletion, review management, and other features to help you keep tabs on how people talk about or mention your business online.
Whitespark
This tool allows your business to manage tools such as a Local Citation Finder, a reputation builder, and a local rank tracker. Whitespark can even help you with your Google My Business page.
Bright Local
This all-in-one marketing tool can help you keep tabs on citations for local SEO. It includes local SEO tools, a local search rank checker, a reputation manager, a citation builder, and an agency lead generator. The folks behind Bright Local can also help you audit your GMB page.
The quality of your content and how you display it can help your local SEO. Local on-page content can help Google and consumers know more about your business, helping it build a trustworthy online reputation. Below are some tips to help you boost your local on-page content:
Local link-building means other websites in your area link to yours. The more websites that link back to you, the more Google and consumers will trust your website. In addition, the more backlinks you get, the higher you will rank in SERPs, which will help the online traffic of your website. Sounds good, right?
However, you have to be careful of who links back to your website. There are online entities that can destroy your online reputation simply by backlinking to your website. That’s why your business needs to use online tools to monitor this.
There are several ways you can get other websites to link back to you. Here’s a quick list of those methods:
Aside from link-building and citations, local reviews from customers can help build your online reputation, and rise up the SERP ranks. List your business on websites such as BBB, Yelp, GMB Reviews, etc. Even certain social media platforms allow users to provide reviews about your business.
While getting positive reviews is a great thing for your website, it’s inevitable to receive negative reviews. After all, you can’t please everybody. If you do receive a negative review, make sure you respond to it as quickly as possible in a professional manner. Offer disgruntled customers a way to contact your business so that things can be sorted out offline. This will also provide your audience with a human element for them to see. Resolving negative reviews and issues with empathy will show that your business cares about its customers.
Local SEO is a powerful way for businesses to put their name out in the area they’re in and bring in foot traffic in their stores. It’s something that’s a bit tedious yet shouldn’t be overlooked because of the potential profit generation.
Need a lift on your search results? Send us a message on Facebook, LinkedIn, and follow us on Twitter.
Thank you for downloading our free template.
Expect fresh digital marketing resources delivered straight to your inbox every week.
The email address used was already subscribed to the newsletter.
Sign up for our newsletter to get the latest marketing tips and best practices delivered to your inbox.
Sign up for our newsletter to get the latest marketing tips and best practices delivered to your inbox.