Inbound Marketing Growth Round-up: Predictions for 2024

Gale de Ocampo

Author & Editor

Content Strategist

Published on: Jan 16, 2024 Updated on: May 31, 2024

Inbound marketing growth is a key aspect of your brand’s growth strategy for 2024. With the methodology serving as a means to curate consumer experiences and secure loyal customers, inbound marketing will help foster authentic and meaningful relationships between your brand and its target audiences.

Inbound marketing  runs with five key principles: standardizing brand stories, contextualizing strategies for customers, optimizing and personalizing executions, and empathizing with audiences to create relatable content. It attempts to generate genuine interest and demand to help your business build a sustainable system of loyalty and interest among consumers.

Want to foster more long-term relationships with your target audiences in 2024? This guide prepared by the experts at Propelrr has you covered. Discover what growth marketing is and learn about the superiority of this market development strategy in fostering sustainable growth, so that you can drive wins for your brand today.

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To properly leverage this methodology for your business in 2024, you need to know what the current trends of inbound marketing are first. By tracking these trends and changes, you’ll be able to accurately predict the future of this technique and align your business accordingly.

This strategy’s current popular trends include:

  • Utilizing short-form video content - Businesses have leaned into utilizing short-form videos as a primary form of content marketing over the past few years. With this medium, brands become better at quickly connecting with and educating consumers about their products and services, all while promoting and building better brand awareness online.
  • Partnering with social media influencers - The popularity of digital influencers among online audiences led to more businesses partnering with these experts with large followings on social media platforms. By working with such influencers, marketers were able to build credibility and trust with potential customers, while also reaching a wider audience for their brands.
  • Optimizing artificial intelligence (AI) tools - With AI tools becoming more and more advanced over the years, more businesses have been able to utilize this innovation for automating, optimizing, personalizing, and scaling up campaigns - thus improving the overall customer experience online.
  • Voice search engine optimization (VSEO) - Advancements in search engine optimization (SEO) led to the development of VSEO, which revolutionized strategies for inbound approaches and pushed digital marketers to start focusing on long-tail keywords and other forms of personalized content.

As you go through the incoming year, you’ll find that these inbound approaches will evolve and transform based on the changing needs of your audiences. So if you want to leverage this practice for your paid advertising and foster sustainable growth for your brand at the same time, you’ll need to anticipate the changes that this approach will undergo for 2024.

Read on to discover the exciting trends and predictions for the inbound approach this year.

Empower your business to foster lasting relationships with your audiences by anticipating inbound marketing trends for sustainable growth today. Here are some of the innovative strategies set to gain prominence in 2024, for your reference:

Responsible AI use and management

You’ll see the use of AI tools pop up in most of the trends on this list, and for good reason. Because of the immense potential of this technology in making things better for both businesses and audiences alike, AI will require a greater degree of thoughtfulness and management from digital marketers overall.

To gear this tool towards sustainable growth for your brand, your use of AI in digital marketing needs to be both bold and responsible. The use of generative AI in content creation, for example, cannot be completely hands-off; you must exhibit care in your use of this technology to ensure that both legal and ethical standards are being strictly followed by your business.

Remain in control when it comes to using and managing AI tools. By doing this, you can ensure the safe and responsible use of this technology, thus leveraging its benefits for your company in the long run.

Leveled-up personalization

Want to better curate your customer’s experiences and secure a loyal following? Then you definitely need to level up your content personalization skills this 2024.

Consumers nowadays want content that directly addresses their personal needs and preferences. To gather the information you need to create this kind of content, you need to conduct high-level marketing research and utilize AI-driven data collection tools to manufacture this personalized content for your brand’s benefit.

Of course, it can be challenging to get into the practice of personalizing such detailed executions for your consumers. But as mentioned at the start of this guide, the optimization and personalization of such content will help you build that highly coveted system of sustained loyalty and interest among consumers.

The improvement of AI and machine-learning tools will definitely serve to scale your personalization over the next few years. So make sure to ethically leverage such technologies as now as today to ensure your brand’s success in the future.

Ethical data collection and use

Related to the previous entry on this list is this next relevant prediction: the importance and practical application of ethical data collection for digital marketers.

Successful and sustainable digital promotion necessitates data collection and utilization. There’s no way around it; you need to collect information on your leads to create personalized content that’ll help you connect with them and drive optimized conversions for your brand.

Whether through marketing experimentation, surveys, cookie tracking, or other methods, you should expect to collect customer information for your promotional executions. However, users nowadays worry more and more about their data privacy and safety online, especially with the prevalence of hackers and mass data breaches.

To ease this concern and foster better trust, you need to practice ethical and transparent data collection. By doing so, you’ll be able to assure your consumers of your brand’s safety and trustworthiness, thus bettering the quality of your relationship with them as well.

Get ahead of this pressing issue by prioritizing the ethical use of consumer data. Be transparent and clearly communicate how you’re collecting user data so that your audiences know that you’re utilizing it to improve their own experiences online too.

Automation as a permanent promotions fixture

Last but not least is the establishment of marketing automation as a permanent fixture in all your digital executions.

As user expectations continue to increase and diversify over time, automation becomes more and more necessary for digital marketers like you. The methods you use to boost customer satisfaction directly impact your brand’s success therefore, pivoting to advanced automation tools and platforms is a must to meet consumer demands in today’s fast-paced online landscape.

Popular examples of automated tools include customer relationship management (CRM) platforms and AI-driven chatbots. A good CRM platform can help you create automated workflows, which increase efficiency and fill in the gaps in your team. AI-driven chatbots, on the other hand, provide 24/7 customer support and can even suggest products or services on your behalf.

All these emergent inbound approaches are expected to grow in popularity over the next year. Beyond improving the customer experience, these trends will also optimize your relationship with your target audiences, hence their necessity in helping you to foster sustainable growth for your business in the long run.

Marketing growth strategy to adapt and thrive

By having the foresight to anticipate these inbound marketing trends, you empower your brand to adapt and thrive in today’s ever-changing digital landscape. As early as now, you need to adopt these trends and mindsets to waylay future threats this 2024. This will allow you to reap the benefits of these inbound approaches, creating sustainable growth opportunities for your business this year.

Key takeaways

Be prepared for the inevitable evolution of inbound approaches for your brand’s benefit today. Take these final reminders away with you so that you can leverage this approach properly for 2024:

  • Keep a finger on the pulse of current and future trends. By learning about past and present practices, you’ll gain a better understanding of the relevance of incoming trends for your business.
  • Embrace AI and automation as early as now. These technologies are inevitable for digital marketers, so it’s in your best interest to adopt them as early as now so that you can leverage them later on.
  • Observe ethical and legal standards. When you follow such laws and standards, you build trust with your audience and avoid future conflicts with them, especially in relation to data privacy and safety online.

If you have any other questions, send us a message via our Facebook, X, and LinkedIn accounts. Let’s chat!

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